Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. Waterfalls describe the linear queues many publishers use to fill ad space. No wonder less than 0.01 We think so!

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Monetize More

OCTOBER 25, 2022

Fluctuations between 1%-5% in your AdSense earnings are normal and expected as you test different ad placements and advertiser campaigns on your site. We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Adtelligent

JUNE 9, 2021

Header Bidding Platform increases programmatic yield. By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. By the end of 2020, preferred deals contributed 25% of their business revenue.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40