Ad Monsters

APRIL 17, 2023

In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.” The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues.

Cookies 98

Cookies Advertising Ad Tech Ad Targeting 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in January of 2020. Unified ID 2.0

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Single Grain

AUGUST 25, 2020

It’s an AI-based Facebook ad automation tool that uses historic data to make it easy to create ads that convert better. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. Tool #8: Rebrandly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

TechCrunch Ads

JUNE 14, 2022

However, the UK watchdog has so far deferred intervention over the feature — prioritizing other areas of Apple’s business to investigate (such as App Store rules ) as it continues to wait for the government to enact a major competition reform targeting tech giants’ market power.

Pop-Up 95

Pop-Up Finance Marketing Advertising 95

Digiday

JUNE 20, 2022

Last month, a new campaign for the iPhone addressed how data brokers collect and sell user information for ad-targeting, promising that Apple’s tech gives people more control and protection. Apple still has its own ad business through the App Store.).

Marketing 76

Marketing Education Ad Targeting Media 76

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digiday

JANUARY 10, 2023

This is a business that’s been working toward targeting people at scale without the knowledge of the identifiers since 2014 when the company was started. We did this up until 2020 when it stopped. We’re already performing better than a lot of the other ad targeting systems out there.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Digiday

MAY 3, 2023

Addressability is key At long last, NewFront presentations got more into the weeds on CTV ad targeting, with companies like Innovid, LG Ad Solutions and Samba TV breathlessly promoting their data and measurement tools.

Ad Tech 69

Ad Tech Media Machine Learning Audience 69

Ad Wisey

MAY 13, 2022

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

Martech

OCTOBER 19, 2022

Next year programmatic digital display will make up 91% of all US digital display ad spend ( InsiderIntelligence ). In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). US connected TV programmatic display ad spend will reach a record $8.88

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

JULY 12, 2022

Again, the CCPA has sought to rein in the use of the IP address since the law took effect in January 2020. In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes.

Ad Tech 69

Ad Tech Cookies Agency Banner 69

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. This is not the first privacy-related complaint EU consumer rights have made about Google’s practices. And, more than two years later, that data probe remains ongoing.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JUNE 9, 2022

The ad tech vendor was unlike any other ad tech vendor around. It had built customisable solutions for media buyers (it was the first ad tech vendor to support custom algorithms for digital ad targeting and programmatic bidding) and embedded itself with publishers through direct integrations.

Ad Tech 72

Ad Tech Marketing Media Advertising 72

Automatad Inc.

MARCH 23, 2022

Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. However, spending levels of these categories decreased from 2020. Media and entertainment were the product/service category that remained the highest spender. Tech was another category that saw a 50% YoY increase in spending.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Automatad Inc.

JANUARY 31, 2022

Furthermore, ad tech executives are skeptical that the Topics technology could prohibit advertisers from executing ad-targeting precision that third-party cookies ensured. YoY increases in spending were 46% and 31% respectively, between Q2 and Q3 of 2020 and 2021. . – Mike Woosley, COO, Lotame Solutions Inc. (

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Brid.tv

OCTOBER 17, 2022

However, the video completion rate for business videos of up to 10 minutes was slightly over 50% in 2020. In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . While these standards are not mandatory industry-wide, most video ad networks demand them. .

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Single Grain

OCTOBER 27, 2020

Type those keywords into a tool like SEMrush to see what your competition is for those specific keywords: When you view each individual keyword, you’ll be able to see which companies are currently running ads targeting that keyword effectively and view their ad copy. 22 Brands with the Best Content Marketing Campaigns. *

Audience 136

Audience Pop-Up Marketing Media 136

MNTN

JUNE 6, 2024

Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting.

Audience 52

Audience Advertising ROI Ad Targeting 52

MNTN

AUGUST 24, 2022

Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. MVPD Pros and Cons.

Audience 52

Audience Retargeting Advertising Video Ads 52

Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

Audience 69

Audience Agency Advertising Ad Exchange 69

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Microsoft Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Clearcode

MARCH 15, 2023

In 2020, Forrester pointed out that brands will need to focus on working with the data shared directly from their customers because of the tightening privacy laws and regulations, such as GDPR, CCPA, and Vermont’s data broker registration law. First-party data is collected in various ways, such as via form submissions and web analytics tools.

GDPR 52

GDPR Audience Cookies eCommerce 52

Smart-Hub

DECEMBER 22, 2023

Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs).

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. It never really went away!

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. Are you one among them?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. We believe this is a critical step in moving the industry towards a green future.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

VideoWeek

MAY 27, 2022

The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020. TikTok Rolls Out Live Subscription Option.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. Last month, Meta CEO Mark Zuckerberg said the company was using AI to drive engagement and improve ad targeting on its platforms.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52