Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

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Automatad Inc.

JANUARY 24, 2022

Ad spending increases by 18% from 2020, as the US ad market recovers from 2020-21 pandemic induced recession. Despite a surge in ad spending, the US ad market expands unevenly across various ad categories. The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. .

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Infinite Potential On SmartHub Ad Exchange!

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% 30-seconds was the average length of 42% of these ads. . to reach £32.2

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VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

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VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. The platform has been built by DanAds, a specialist in self-serve ad tech.

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VideoWeek

MAY 27, 2022

The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020. Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. Ad of the Week.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them.

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Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. It never really went away!

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InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted. becomes even more significant.

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Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

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VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

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VideoWeek

JULY 28, 2023

Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests),” said Pinterest. On Tuesday the regulator issued a statement of objections over the tech giant’s handling of user data gathered from iPhone apps.

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Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

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VideoWeek

SEPTEMBER 29, 2023

In 2020, the league sold rights to Amazon at a lower price than Canal+, in what Saada described as a “mathematical aberration.” M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV.

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Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

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PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in January of 2020. Unified ID 2.0

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit.

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Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. In 2020, AdMonsters launched the Wrapper Newsletter. The Top Ad Tech News of 2023 U.S. AD SPEND PROJECTED TO INCREASE IN Q4 AND 2024 Ad recession where? Now on to the the list.

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Monetize More

FEBRUARY 7, 2023

These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc. TOPICS Google’s Topics API is a tool for publishers and advertisers to target their audience.

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