Mediavine

JUNE 17, 2024

How are political ads targeted?” The most common form of targeting in the political realm is via a voter file, typically obtained through a political data provider. Looking back at the 2020 election, we saw average CPM increases of around 8% for those publishers who opted into political advertising.

Advertising 97

Advertising CPM Cookies Impressions 97

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 55

Cookies Ad Tech Ad Targeting Media 55

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. This is not the first privacy-related complaint EU consumer rights have made about Google’s practices. And, more than two years later, that data probe remains ongoing. Strategic complaint.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Automatad Inc.

JANUARY 31, 2022

Podcasts’ ad spending increases by 21% in the U.S. German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Users will get more transparency to see how their data is being accessed, compared to third-party cookies.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JULY 12, 2022

Again, the CCPA has sought to rein in the use of the IP address since the law took effect in January 2020. In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes.

Ad Tech 69

Ad Tech Cookies Agency Banner 69

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JANUARY 10, 2023

This is a business that’s been working toward targeting people at scale without the knowledge of the identifiers since 2014 when the company was started. We did this up until 2020 when it stopped. We’re already performing better than a lot of the other ad targeting systems out there.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page. In 2021, Walmart Connect generated $2.1

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 15, 2023

Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. Advertisers collect data, segment it, create audiences out of it and use it to power ad targeting, measurement, attribution and analysis. What Is Second-Party Data?

GDPR 52

GDPR Audience Cookies eCommerce 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention. Everybody’s kind of waiting.”

Impressions 68

Impressions Audience Ad Targeting Agency 68

Brid.tv

OCTOBER 17, 2022

However, the video completion rate for business videos of up to 10 minutes was slightly over 50% in 2020. In other words, almost half of the audience never even reached the post-roll ad slot, let alone viewed the ad. . People are more likely to be interested in your ad if they find it relevant.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The company took down over 50,000 articles which were illegally copied from other news sites, compared with around 20,000 in 2020.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

JULY 25, 2023

Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. This decline can be attributed to data challenges related to iOS updates and third-party cookies. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5%

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

VideoWeek

SEPTEMBER 29, 2023

In 2020, the league sold rights to Amazon at a lower price than Canal+, in what Saada described as a “mathematical aberration.” OpenX Adds New Contextual Targeting Tool to SSP OpenX Technologies, a supply-side platform (SSP), has launched a marketplace called ConteX within the SSP.

Media 52

Media Non-Profit Advertising Ad Tech 52

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. It came into effect in January of 2020. generally , the negatives have been highlighted far more often than the positives.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

OCTOBER 19, 2022

Next year programmatic digital display will make up 91% of all US digital display ad spend ( InsiderIntelligence ). In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). US connected TV programmatic display ad spend will reach a record $8.88

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit. But having been unable to find a suitor, it’s now looking to sell individual titles.

Media 52

Media Agency Entertainment Cookies 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. In 2020, AdMonsters launched the Wrapper Newsletter. Read more ) GOOGLE’S GLOBAL LEGAL TROUBLES; GOOGLE ANNOUNCES DEADLINE FOR COOKIE DEPRECATION Google’s Global Legal Troubles Antitrust season is year-round for big tech in 2023.

Ad Tech 98

Ad Tech Cookies Retail Media 98

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! Distributed ID Systems. First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Ad Monsters

JANUARY 16, 2024

While President Joe Biden and former President Trump spent $360 million on Facebook and Google in 2020 , the two candidates doled out a stunning $1 billion on TV ads in just 13 states, reported NPR. Of course, we know that 2020 was already a long time ago in media time. Those advancements should only continue.

Advertising 105

Advertising Cookies Media Impressions 105

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 93

Advertising Marketing Pop-Up Cookies 93