2020, Ad Targeting and Demand Side Platform

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding

Header Bidding Fill rate Ad Server Audience

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).

Advertising

Advertising Marketing Ad Exchange Retail

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

Cookies

Cookies Retargeting GDPR Ad Targeting

InMobi Exchange, iOS 14 and IDFA: What You Should Know

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. As a result, how advertisers and publishers use IDFA for scalable user-level ad targeting and personalization will be impacted.

Demand Side Platform

Demand Side Platform Pop-Up Banner Mobile Ads

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech

Ad Tech Ad Server Agency Media

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities. per month for an ad-free option.

Audience

Audience Agency Advertising Ad Exchange

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Microsoft Display.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

2023 CTV Landscape: Insights for Publishers

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory

Ad Inventory Entertainment Audience Advertising

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit.

Media

Media Agency Entertainment Cookies

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions

Impressions Audience Ad Targeting Agency

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies

Cookies First-Party Cookies Audience Retargeting

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

Cookies

Cookies Demand Side Platform A/B Testing Audience

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. The company took down over 50,000 articles which were illegally copied from other news sites, compared with around 20,000 in 2020. Read more on VideoWeek.

Ad Tech

Ad Tech Agency Media Cookies

AdTech Trends

UK finally opens antitrust probe of Google’s role in the adtech stack

Why we care about adtech: The complete guide

Trending Sources

How Publishers Can Make More Money With AdTech

What every marketer needs to know about programmatic advertising

Third-Party Cookies in Google Chrome: A Guide For AdTech

InMobi Exchange, iOS 14 and IDFA: What You Should Know

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Programmatic Ad Formats Mini-Series: Display

AdTech Ecosystem: Navigating Trends and Insights

2023 CTV Landscape: Insights for Publishers

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

The Evolution of Google’s Privacy Sandbox

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

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