2020 Ad Targeting Retargeting 
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.
Clearcode
OCTOBER 21, 2024
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart-Hub
MARCH 14, 2022
In February 2020, Google announced the shutdown of cookies in Chrome. The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. Contextual targeting is coming back. Targeting and Retargeting.
Ad Wisey
MAY 13, 2022
As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.
MNTN
AUGUST 24, 2022
Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. MVPD Pros and Cons.
Clearcode
MARCH 15, 2023
In 2020, Forrester pointed out that brands will need to focus on working with the data shared directly from their customers because of the tightening privacy laws and regulations, such as GDPR, CCPA, and Vermont’s data broker registration law. First-party data is collected in various ways, such as via form submissions and web analytics tools.
Single Grain
JULY 25, 2023
This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging. Source ) Facebook ads performance: Facebook ads get an average CTR of 0.90% across all industries.
Expert insights. Personalized for you.
123 
Let's personalize your content