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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

It’s an AI-based Facebook ad automation tool that uses historic data to make it easy to create ads that convert better. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. As aforementioned, retargeting is extremely effective.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101
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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

As a result, HubSpot allows extensive support for ad creation, management, and reporting across several networks. Hubspot automates ad targeting lists by automatically syncing leads and audiences. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

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Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. How to Set Up LinkedIn Ads Targeting.

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What Is The Future Of Advertising In A Cookieless World?

Smart-Hub

In February 2020, Google announced the shutdown of cookies in Chrome. The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. Contextual targeting is coming back. Targeting and Retargeting.

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MVPD and vMVPD: Differences and Similarities Explained

MNTN

Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. MVPD Pros and Cons.