Ad Monsters

OCTOBER 5, 2024

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Chris emphasized how ads.txt bloat has become symptomatic of this congestion.

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AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

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Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. Get A Free Consultation.

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Adweek

JANUARY 31, 2025

D'Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer.

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More About Advertising

DECEMBER 15, 2020

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected.

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Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. How we target individuals with relevant ads will change. The platform also allows interested partners to use ad campaigns to further sustainability efforts.

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Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Adweek

JUNE 23, 2022

The continuing absence of a federal privacy bill means that the patchwork of state-wide privacy laws, spurred by California's privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis.

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Adweek

AUGUST 9, 2022

The stakes were particularly high--given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media.

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illumin

DECEMBER 21, 2020

This has been a game changing year at AcuityAds, when we have set new records for ourselves and forging critical industry partnerships to secure our future in ad tech. The post AcuityAds Investor Top 10 of 2020 appeared first on AcuityAds Inc. In case you’d like to […].

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Ad Tech 72

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. ” he said, adding that the move cost his company 20% of revenue. publishers again. Branching out.

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Adweek

JULY 21, 2022

Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Between October 2020 and June 2022, CafeMedia detected over 500 million pages with ad blockers running on them.

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VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers. Trust in me, only me.

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AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

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illumin

NOVEMBER 12, 2024

California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. California Privacy Rights Act The first state-wide privacy legislation to pass was the California Privacy Rights Act (CPRA) in 2020. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

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The Ad Tech Blog

APRIL 8, 2025

OpenAI trained and released GPT-3 in mid-2020, during this fully remote, high-investment phase. Cloud providers expanded massively to meet the spike in demand. This growth in infrastructure and revenue positioned them to invest in GPUs later. The combination of GPUs plus big data eventually created LLMs ( GPT-3.5

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Ad Monsters

MARCH 8, 2023

Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? The social unrest of 2020 only strengthened my sense of urgency to take action and make a difference. CF: ThePartyStarter was a passion project for me, born out of my experiences in the ad tech space.

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Ad Tech Daily

MARCH 27, 2023

Campaign Serves to Stem Misinformation on Climate Change Through Creative Ad Formats Reaching Millions of People; is Supported by Founding AdTech Partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, Smartly.io REDWOOD CITY, Calif. &

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illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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Martech

AUGUST 5, 2024

going to ad-tech fees and $0.35 MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 to low-quality media like invalid traffic (IVT) and MFA inventory.

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Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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illumin

NOVEMBER 21, 2024

In 2020 and 2021 travel took a huge hit with lockdowns worldwide. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. While gift spending is expected to rise between 2.3% Follow @illuminHQ

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More About Advertising

DECEMBER 17, 2020

The post WPP sets out ambitious plans as it emerges in one piece from bad old 2020 first appeared on More About Advertising. *Expand further into high-growth areas of Commerce, Experience and Technology – from 25% of our business today to 40% by 2025.

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More About Advertising

MARCH 11, 2021

The post WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan first appeared on More About Advertising. It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.)

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Digiday

JUNE 6, 2022

In subsequent years the iPhone maker’s attention turned to its mobile operating system, a move many deemed likely to have more wide-reaching implications for ad-supported media given iOS’ share of the smartphone market (28%) exceeds Apple’s share of browser usage.

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Playwire

SEPTEMBER 19, 2022

The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. And in 2020, there was Brazil's General Personal Data Protection Law (LGPD). In 2016, you had Europe's General Data Protection Regulation (GDPR). Two years later, you had the ??

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Ad Monsters

FEBRUARY 27, 2025

Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. He views the influx of funding in 2020 as a temporary correction rather than a sustainable model, recognizing that many took advantage of the moment.

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AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. The company, which rebranded from Adzerk to Kevel in 2020, offers APIs to make it easier for engineers to create and. You can think of Kevel as a plumber for plumbers.

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Smarty Ads

MAY 27, 2022

In September 2020, news about IDFA restriction in IOS 14 shattered the ad tech world. Apple announced a new App Tracking Transparency framework according to which every time users launch a new app from the app store, they provide their permission before data is shared with third-party.

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VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. In 2020, Rabe argued that “national companies will simply have no chance in a few years against the giants from Silicon Valley,” if they fail to join forces. RTL Deutschland and ProSiebenSat.1

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Ad Tech Demand Side Platform Advertising Media 59

More About Advertising

MARCH 25, 2021

Sorrell & S4's 'outstanding' 2020 first appeared on More About Advertising. He claims that his S4 Capital now has five big clients – described as “whoppers” – and goes on to say that he has identified five new “whoppertunities” on the horizon. The post ‘Whoppertunity’ knocks.

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TechCrunch Ads

JULY 1, 2022

Today’s startup layoffs have nothing on the 2020 correction. ” Today’s startup layoffs have nothing on the 2020 correction. 5 ways to seize the opportunities created by recent chaos in ad tech. ” 5 ways to seize the opportunities created by recent chaos in ad tech. Walter Thompson.

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Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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More About Advertising

JANUARY 3, 2021

The post S4 Capital kicks off 2020 with two new agencies in the US first appeared on More About Advertising. Integrated.

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VideoWeek

JULY 25, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. Tremor, like many other ad tech companies, has been racing to establish itself as a leader in CTV advertising. The race to own CTV.

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The Ad Tech Blog

AUGUST 19, 2023

With the COVID-19 pandemic in 2020, the paid-to-click (PTC) industry became a significant beneficiary. PTC sites paid over $13 million to remote workers that year alone, generating a vast volume of fake clicks on paid ads. Some even run small casual click farms from their homes.

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