Admixer

FEBRUARY 21, 2020

Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. However, the key topic was users’ privacy, and cookie-free […]. However, the key topic was users’ privacy, and cookie-free […].

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. ” he said, adding that the move cost his company 20% of revenue. publishers again. Branching out.

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Ad Tech GDPR Demand Side Platform Conversion 88

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” Is the industry truly braced for the post-Chrome cookie era? MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry.

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Digiday

DECEMBER 11, 2023

Some are navigating these waters pretty well by updating their ad tech partners and changing their measurement plans. In other words, marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward.

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Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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Digiday

JUNE 6, 2022

It began with the erosion of third-party cookies in Safari with the debut of ITP, a development that sources claim caused publishers’ CPMs to drop by as much as 60% in the Apple web browser. The post Apple’s iOS 16 spares ad tech further anguish (for now) but more privacy clampdowns expected appeared first on Digiday.

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Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? For starters, cookiepocalypse already arrived in 2020.

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Cookies Header Bidding Clickbait First-Party Cookies 52

Admixer

DECEMBER 31, 2020

2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]. The post 2020 Rewind: Admixer’s Year in Review appeared first on Admixer.Blog.

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Smarty Ads

JULY 4, 2021

2020 promises to be a revolutionary year in terms of technological development. At least, that’s what 2020 IAB Annual Leadership Meeting promises to the worldwide ad tech community.

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Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

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Ad Monsters

DECEMBER 14, 2023

In the United States, the cookie replacement talk is all Privacy Sandbox this, Privacy Sandbox that, but in the UK, they seem to move to the beat of a more skeptical drum. Whether you’re an ad tech company, publisher, or buyer, you will transact with the tech giant in some capacity.

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Ad Monsters

JANUARY 23, 2024

The History of Google’s Incognito Mode Class Action The plaintiff filed a class action lawsuit against Google in 2020. They allegedly used tools such as Google Analytics, Google Ad Manager, website plug-ins, and smartphone apps to gather data, regardless of whether users click on Google-supported ads.

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Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

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Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

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Ad Monsters

APRIL 17, 2023

In digital media and advertising, there are many questions about how that law applies to the data often processed to select and deliver digital ads.” Many ID solutions have worked in desktop and mobile devices, even with third-party cookie deprecation, but that has not always translated to CTV platforms.

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Ad Monsters

NOVEMBER 30, 2023

Desktop ad blocking surged, vying for the top spot over mobile throughout 2022, with mobile taking lead at the end of Q2 2023 claiming over 495M estimated monthly active ad blocking users. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

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VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

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VideoWeek

MAY 19, 2022

When Google first announced its plans to phase out support for third-party cookies in Chrome at the beginning of 2020, it set a two year timeline to complete this transition. The wider digital advertising never quite shared Google’s optimism around how quickly workable cookie alternatives could be conjured up.

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. And beyond that, how much the economic slowdown of 2022 mirrors the pandemic-induced recession of 2020. for advertising.

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VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

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Flashtalking by Mediaocean

NOVEMBER 5, 2021

La consultora tecnológica norteamericana Gartner acaba de otorgar a Mediaocean , de entre catorce compañías, el galardón de líder del sector de la publicidad digital en su último informe, conocido como Ad Tech Magic Quadrant. Se trata de la segunda vez que Mediaocean ha sido nombrada en el informe Ad Tech de Gartner.

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Digiday

JUNE 9, 2022

Last year saw a gold rush of public listings in the ad tech and martech sectors, with companies in the space eager to take advantage of a hot stock market fueled by the Wall Street perception that tech is bankable. “The era of cheap money is over and cash is now king,” says Vidakovic.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. Tappx Scores From The Bench. Prisma Media Solutions Trials ID5 ID.

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Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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Ad Tech Agency Media Audience 98

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 This piece of ad tech software is connected to numerous advertising exchanges and SSPs. At the same time, thanks to targeting, the ad serving on them is individualized for every new user. If so, here’s what you should know. billion U.S., Not at all.

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Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

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Basis

OCTOBER 17, 2022

The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Ad operations professionals have long noted that “How hard it is to track down bad actors in the supply chain” is one of the biggest challenges in addressing issues with ad quality. Solving Media Complexity Through Automation.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S.

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VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. TV to Benefit from 30 Percent Rise in US Political Ad Spend Political ad spend will reach $12.32

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Cookies Audience Media Demand Side Platform 98

Kevel

APRIL 19, 2022

Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

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Digiday

SEPTEMBER 22, 2022

But I’ll go to a bank or a tech company, and I know they’re going to make me cry during the week and work on the weekends, but now’s the time to make money.”. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. It just doesn’t translate.

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Media Cookies Conversion Rate Affiliates 68