Automatad Inc.

JANUARY 17, 2022

Congress urged to create a national standard for privacy by ad industry and business groups. Google Analytics might be violating the GDPR according to the Austrian DSB. Ad-supported Media Share in 2022. Despite soaring ad spending, ad-supported media’s share in total consumer time declined to its lowest ever in 2021.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Martech

OCTOBER 21, 2021

businesses were forecast in 2020, according to BIA Advisory Services. During the first half of 2020, Google My Business recorded a 61% jump in consumer calls, from inquiries about open hours to arrangements for curbside pickups. More than 170 billion inbound mobile calls to U.S. consumers used the telephone more than ever before.

Machine Learning 112

Machine Learning Marketing Conversion SEO 112

Playwire

DECEMBER 8, 2022

The importance of consent management platforms (CMPs) within the ad tech ecosystem is on a skyrocketing trajectory. In 2016, you had Europe's General Data Protection Regulation (GDPR). And in 2020, there was Brazil's General Personal Data Protection Law (LGPD).

GDPR 52

GDPR Ad Tech 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Private (first-party) and/or second-party cooperative identity graphs. Data onboarding. tools and platforms.

Cookies 116

Cookies Mobile Ads GDPR Ad Tech 116

InMobi

JUNE 26, 2020

By August 15, 2020, the second iteration of the Transparency and Consent Framework (TCF 2.0) will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. intends to build a more responsible and self-regulated ad ecosystem. At its core, TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

VideoWeek

SEPTEMBER 9, 2022

In July the tech giant recorded its first revenue fall in Facebook’s history, blaming “weak advertising demand” and warning of further trouble ahead – hence the recalibration of its business to attract more advertising. IAB Europe vs GDPR to be Heard at Europe’s Highest Court. Michael Brooks Named Verge Group COO.

GDPR 52

GDPR Media Audience Ad Tech 52

Digiday

FEBRUARY 19, 2023

In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Part of it is having our own central team – the first thing that we did here was we had a privacy champions network from GDPR,” she said. “We

Media 69

Media GDPR Conversion Agency 69

VideoWeek

OCTOBER 11, 2024

The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Digiday

DECEMBER 20, 2022

The list of casualties is not limited to the industry’s largest social platforms as countless ad tech companies are also feeling the pain with iPhone users (one of the most highly desirable demographics among marketers) much more difficult for advertisers to target and track. general election of that year.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Automatad Inc.

NOVEMBER 24, 2023

Here’s our blog on Google’s new ad consent requirement for publishers, what it is, what TCF and CMP are, why it is needed, and what you should do next. Google and IAB: A Short Flashback In 2020, Google integrated its ad systems with IAB’s TCF, the industry standard for user data collection and management.

GDPR 52

GDPR CPM Ad Space Advertising 52

Ad Monsters

DECEMBER 28, 2023

United States Google Google has been in the crosshairs of regulators all year, beginning with the news in January 2023 that the FTC filed a suit against the company over its digital ad tech monopoly. The background: In May 2023, the FTC accused Meta of violating the privacy settlement it had reached with the company back in 2020.

Cookies 64

Cookies GDPR Banner Retail 64

VideoWeek

AUGUST 26, 2022

DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulent traffic. Bateson herself previously served as interim chief executive in 2020. ICCL Launches Class Action Against Oracle.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. CPRA, also known as Proposition 24, was passed on November 3, 2020. Businesses must make the data from January 2022 available to the related consumers. Find out more about CCPA here.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). In February 2020, Google announced the shutdown of cookies in Chrome. Only recently, Apple’s Safari and Firefox discontinued support for cookies.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs.

Marketing 64

Marketing GDPR Shipping Fashion 64

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Verizon Media launched ConnectID in December 2020. Deep dives into the IDs. It later changed the name to Verizon Media Group.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

JUNE 26, 2023

That’s why last year, we integrated our ads systems with a new industry standard for consent in Europe called the Transparency and Consent Framework, or TCF for short. The TCF helps ensure that ads are only served to people who have actively consented to see them. Overall, the TCF benefits both users and businesses alike.

ROI 52

ROI Ad network Ad Tech Conversion 52

VideoWeek

MAY 26, 2023

The Week in Tech Meta Hit with €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. And it’s working to grow out a fleshed out ad offering, with plans to launch a self-serve ad platform later this year. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

OCTOBER 24, 2022

In Europe, CTV penetration is high in almost all markets, but these markets are highly fragmented and regulated by GDPR. CTV ad spend grew to $15.2 billion in 2021—a 57 percent increase from 2020 and is projected to expand another 39 percent in 2022—hitting $21.2 How do you expect CTV advertising to evolve in Europe in 2023.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.”

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We

GDPR 64

GDPR Cookies Agency Ad Tech 64

PrograMetrix

APRIL 14, 2021

4 Ways We're Preparing for Changes in Data Privacy (& So Can You) It’s no secret to any agency, programmatic or not, that major changes are afoot in the ad industry. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

VideoWeek

SEPTEMBER 13, 2024

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JULY 12, 2024

EA Looks for Ad Tech Talent Gaming giant Electronic Arts (EA) is hiring for multiple ad tech positions, Digiday reported this week, signalling an increased focus on advertising revenues.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

Lemonads

OCTOBER 5, 2021

In February 2020, Google announced a series of changes to create a safer environment for consumers and the industry as a whole, including the elimination of third-party cookies from Chrome. Some leading ad tech specialists have even expressed concern over Google’s motivation for eliminating cookies from third parties.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. Ever since Google’s announcement back in 2020 of its planned cookie phase-out by 2022, marketers have been on edge. Follow @illuminHQ

Advertising 59

Advertising Cookies Ad Tech GDPR 59

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

APRIL 28, 2023

Some of the changes relate to the action plan submitted in response to the Belgian Data Protection Authority’s ruling that the TCF violates GDPR. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

JULY 1, 2022

The evidence listed in the letter included TikTok’s accessing passwords and cryptocurrency wallet addresses in the Apple app store, as well as user tracking in the Google Android operating system, both in 2020. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Agency 52

VideoWeek

OCTOBER 14, 2022

” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week. This Week on VideoWeek.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The agreement, which began in 2020, also allows MagentaTV customers to upgrade to RTL+ Max, which includes music and audiobooks. Read more on VideoWeek.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52