Martech

DECEMBER 5, 2023

It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023. goes toward fees to ad-tech intermediaries. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go? Another $0.35

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. CTV Overtakes Mobile on Video Impressions. Top Stories.

Impressions 52

Impressions Ad Tech Media Agency 52

Digiday

JANUARY 17, 2023

In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars spent using such technologies end up in publishers’ pockets, and also noted a 15% “ unknown delta ” within the supply chain. Key findings included: Match rates were 58% compared to 12% in 2020.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. For the 2020 study, ISBA and PwC U.K.

Advertising 73

Advertising Ad Tech Impressions Viewability 73

Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

Media 73

Media Impressions Ad Tech Demand Side Platform 73

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

VideoWeek

JANUARY 17, 2023

Advertiser trade group ISBA, alongside the Association of Online Publishers and PwC, has today announced the results of a follow-up study to 2020’s landmark investigation into programmatic supply chain transparency, which found that fifteen percent of programmatic spending ended up in unknown hands.

Ad Tech 64

Ad Tech Impressions Media Agency 64

Digiday

JANUARY 29, 2023

That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Think of them like a safer marketplace to buy ads from, where they avoid lower quality impressions, and shady publishers.

Marketing 76

Marketing Demand Side Platform Ad Tech Impressions 76

Digiday

FEBRUARY 27, 2025

Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

Header Bidding 47

Header Bidding Ad Tech Impressions Audience 47

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JUNE 9, 2022

AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. The ad tech vendor was unlike any other ad tech vendor around. Procrastinating made sense to AppNexus chiefs for one main reason as investors weren’t exactly as enthralled with ad tech at the time.

Ad Tech 73

Ad Tech Marketing Media Advertising 73

VideoWeek

OCTOBER 13, 2022

CTV ad tech business Innovid has paired up with Fox Corporation for cross-platform measurement, using InnovidXP to track delivery, impact and performance across the broadcaster’s media channels. This week the AVOD business launched its 200th FAST channel, as well as announcing new investment in original content.

Audience 64

Audience Ad Tech Impressions Advertising 64

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. The convoluted nature of the ad tech supply chain also creates opportunities for fraud. Wait…there are that many categories, tools, and companies just for audio advertising?!”

Media 98

Media Marketing Healthcare Manufacturing 98

Digiday

JUNE 2, 2022

since 2020 with another attention firm, Adelaide, including a separate bespoke solution. market using Adelaide, and the Lumen data from the rest of world into one singular, global attention database,” he added. Those metrics make you buy lots of little tiny little crappy ads.

Media 56

Media Viewability Impressions Ad Tech 56

Digiday

NOVEMBER 7, 2022

CTV ad spending among political advertisers increased by 1,500% during the first half of 2022 compared to the same period during the 2020 elections, according to eMarketer. Ad-tech firms working with campaigns have also been beneficiaries. There are also still the same ad frequency problems that plague advertisers.

Impressions 69

Impressions Retargeting Ad Tech Advertising 69

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Monetize More

NOVEMBER 11, 2022

MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. We are proud to be the first adtech company to win the Google Innovation award not once but twice, a very impressive feat in such a competitive year.

Ad Inventory 52

Ad Inventory Ad Tech Impressions Advertising 52

Digiday

OCTOBER 3, 2022

There’s a desire and need for marketing and advertising to be quantified not just to show the number of impressions and the reach, but to actually really show incrementality,” said Zhang. Basis is seeing a more than four times increase in political ad spending through its platform during H1 2022 compared to H1 2020.

Media 69

Media Agency SEO Ad Tech 69

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. So ad tech has some catching up to do.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

VideoWeek

SEPTEMBER 26, 2022

TF1, like other French broadcasters, has been quickly growing out its addressable ads business after French broadcasting laws which prohibited addressable TV advertising were rolled back in 2020. The third pillar, which links into the full video approach, will be the introduction of new KPIs which work across TF1’s inventory.

CPM 75

CPM Impressions Advertising Media 75

VideoWeek

AUGUST 23, 2023

Ad tech research group Adalytics has today released new evidence which it claims strongly suggests that YouTube has been running personalised ads on made-for-kids videos, despite pledging not to do so. percent of impressions came from users who fit into this affinity segment. percent of views and 76.5

Impressions 52

Impressions Audience Ad Tech Cookies 52

VideoWeek

MAY 19, 2022

When Google first announced its plans to phase out support for third-party cookies in Chrome at the beginning of 2020, it set a two year timeline to complete this transition. ” This gave the impression that the testing period would be for figuring out how these tools work, and if any tweaks would be needed, prior to them going live.

Cookies 98

Cookies Impressions Advertising Ad Tech 98

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Monetize More

JUNE 7, 2022

For starters, cookiepocalypse already arrived in 2020. That’s not to say there won’t be any issues — as with all industry-wide tech changes, there will be hiccups. That’s not to say there won’t be any issues — as with all industry-wide tech changes, there will be hiccups.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Monsters

DECEMBER 30, 2023

Collectively, digital ad tech accounts for 3.5% A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. This decline has made it increasingly tricky to meet ad impression requirements stipulated in deals with advertisers. Thank you!!!

Ad Tech 52

Ad Tech Impressions Cookies Audience 52

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. 1 spot in 2019 and 2020.

Marketing 71

Marketing Machine Learning Healthcare Agency 71

Digiday

SEPTEMBER 6, 2022

A significant portion of the money goes to the services supporting programmatic buying — what’s commonly referred to as a “digital tax” or “ad-tech fee” — and ANA argued cutting down on this waste can help marketers recover some $8 to $16 billion per year. eMarketer estimates that half of the $57.3

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Kevel

APRIL 19, 2022

Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52