Adweek

FEBRUARY 6, 2024

In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers' are relaxing their commitments to equity. Other studies back that up.

Marketing 318

Marketing Advertising 318

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising 92

Advertising CPM Impressions Video Ads 92

Adweek

NOVEMBER 19, 2024

1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest reign at the top of both measured categories since March 2020. NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No.

Impressions 271

Impressions Advertising 271

Adweek

JANUARY 31, 2025

Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020.

Marketing 256

Marketing Advertising Ad Tech 256

Adweek

MARCH 12, 2025

Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato.

Agency 255

Agency Advertising 255

Adweek

JUNE 7, 2023

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. As a result, while advertisers can credibly point to their increased investment in.

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Agency Media Advertising Marketing 273

Adweek

JULY 31, 2022

As leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work. Many of us quickly and successfully pivoted to working from home in March 2020 at. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends.

Pop-Up 273

Pop-Up Agency Advertising Marketing 273

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. This confidence is the cornerstone of the digital advertising ecosystem.

Cookies 133

Cookies Advertising Marketing MarTech 133

Adweek

OCTOBER 18, 2022

s Competition and Markets Authority (CMA) has ordered social media giant Meta to sell Giphy, having found that the deal to buy the platform "would limit choice for social media users and reduce innovation in the country's display advertising." The ruling follows the announcement in 2020 that Meta had reached a deal worth around.

Display Advertising 261

Display Advertising Media Advertising Marketing 261

Adweek

AUGUST 9, 2022

When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state's Department of Economic Development.

Cookies 261

Cookies Media Advertising Ad Tech 261

Adweek

APRIL 19, 2023

Since 2020, holding companies and brands have committed millions of advertising dollars to Black and minority-owned media, but too many of those dollars are sitting in the accounts into which they were deposited. Intention isn't lacking. The funds are real. What's holding them back? Is it demand? Or is it supply? There is no lack.

Media 261

Media Advertising 261

AdExchanger

AUGUST 24, 2022

In Q2 2020, late programmatic campaign payments jumped for the. Continue reading » The post Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again appeared first on AdExchanger. Publishers and ad vendors, meanwhile, wallow in low cash flow.

Marketing 120

Marketing Advertising 120

Martech

JULY 16, 2024

That is a 16% increase over last year and more than twice the $26 billion in 2020. Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. The full report can be downloaded here.

Video Ads 112

Video Ads Viewability Audience Advertising 112

Adweek

JUNE 30, 2022

In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little. Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office.

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Advertising 246

Adweek

FEBRUARY 7, 2023

Ad Net Zero, which formed in 2020, describes itself as "advertising's response to the climate crisis" and boasts wide-ranging support that includes the six biggest ad industry holding companies,

Advertising 246

Advertising Media 246

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 114

Retail Advertising ROI MarTech 114

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

Retail 98

Retail Video Ads Impressions Social Advertising 98

Adweek

FEBRUARY 20, 2024

Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category.

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Agency Marketing Media Advertising 293

AdExchanger

FEBRUARY 4, 2025

Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!)

Ad Tech 92

Ad Tech Advertising 92

Adweek

DECEMBER 14, 2023

But when stores shut down, either temporarily or permanently, during 2020 and 2021, online shopping emerged as the de facto victor. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. And now here we.

Retail 274

Retail eCommerce Media Advertising 274

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm. Read next: How to get the best ROI from podcast advertising.

Advertising 124

Advertising ROI Audience MarTech 124

AdExchanger

NOVEMBER 7, 2023

Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm that tracks local ad spending in markets across the country.

Advertising 120

Advertising Media Marketing 120

AdExchanger

JANUARY 15, 2025

DirecTV has had partial ownership of Invidi alongside Dish and WPP since 2020. Its now the majority owner. Terms of the deal were not disclosed. This acquisition didnt come out of the blue. Invidi will remain jointly owned by DirectV, Dish and WPP […] The post DirecTV Acquires Majority Stake In Invidi appeared first on AdExchanger.

Advertising 104

Advertising 104

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. from 2021 to 2028 owing to the increased spending on advertising.

Media 109

Media Advertising Food Retail 109

More About Advertising

OCTOBER 30, 2023

Data firm Kantar reckons funny ads (or ads that essay humour) are on the way back with 56% of ads clocked so far this year giving it a whirl against pandemic era 44% in 2020, 43% in 2021 and 45% in 2022. Kantar’s Lynne Deason … The post Will advertisers turn to humour this Christmas?

Advertising 105

Advertising Agency 105

AdExchanger

OCTOBER 12, 2022

The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. The post Why Political Advertisers (Finally) Learned To Love CTV appeared first on AdExchanger.

Advertising 104

Advertising Audience Marketing Affiliates 104

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Search Advertising 113

Search Advertising Advertising Click Through Rate Machine Learning 113

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. A study by Facebook Gaming found that U.S.

Advertising 112

Advertising Pop-Up Banner Video Ads 112

AdExchanger

MARCH 11, 2025

The latest example came last month when Andr Swanston, co-founder and former CEO of Tru Optik which sold to TransUnion in 2020 raised […] The post Meet The Free Gaming Platform Founded By An Ad Tech Vet Thats Putting CTV Ads In Video Games appeared first on AdExchanger. But the attempt is not unheard of.

Ad Tech 99

Ad Tech Marketing Advertising 99

Basis

MAY 1, 2024

Every two years, US political campaigns descend upon the advertising landscape, feasting on inventory and bringing with them a host of challenges for nonpolitical advertisers—challenges that only seem to intensify with each election cycle. 2024 is no exception.

Advertising 98

Advertising Media Retail Marketing 98

Martech

AUGUST 13, 2024

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Search Advertising 111

Search Advertising Agency Advertising Marketing 111

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

Education 114

Education Advertising Retail Food 114

Ad Monsters

DECEMBER 19, 2024

Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. The answer lies in automation and self-service advertising platforms. In a partnership with DanAds, Tripadvisor launched Ad Express, a self-service advertising platform that leverages first-party data to maximize revenue.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

Digiday

SEPTEMBER 18, 2024

history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion , according to eMarketer. With less than two months to go before the most consequential presidential election in recent U.S. Continue reading this article on digiday.com.

Advertising 96

Advertising Media Marketing 96

InMobi

JANUARY 30, 2025

This is why InMobi Advertising is launching a new series called Maximizing Growth Through Partnerships that’s dedicated to shining a light on these powerful connections and how they benefit the app marketing community. “The InMobi Advertising and AppsFlyer teams maintain a strong, collaborative relationship organically.

Advertising 52

Advertising Marketing 52