Adweek

DECEMBER 11, 2023

In her 2020 book, Who Comes Next? Leadership Succession Planning Made Easy, Mary C. Kelly argues a lack of leadership planning is "the next business crisis." "The The past few years reminded us that no one will stay forever in the same job. Leaders get promoted or retire. It's inevitable," she wrote. And in the more.

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Agency 279

Adweek

JULY 31, 2022

Many of us quickly and successfully pivoted to working from home in March 2020 at. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends.

Pop-Up 278

Pop-Up Agency Advertising Marketing 278

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. Improve Client-Agency Relationships With 43.4%

Agency 97

Agency MarTech Advertising Audience 97

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? ” Coca-Cola’s Content 2020 advertising strategy. Most agencies haven’t learned this lesson. Prospects are highly skeptical of agencies always looking to promote themselves.

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Agency Marketing Brand Awareness Audience 256

Adweek

JANUARY 14, 2024

Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group.

Agency 335

Agency Advertising Marketing 335

Adweek

JANUARY 12, 2024

DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S.

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Agency 332

Adweek

MAY 22, 2024

Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina" platform-Spanish for "the fine life"-which launched in 2020 with ads starring the famously chill Snoop Dogg. Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots.

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Agency 321

Adweek

JULY 16, 2024

There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies ranging from Bud Light to Target and most recently Tractor Supply, while agencies and businesses alike have scaled back their internal DEI agendas.

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Adweek

OCTOBER 17, 2024

Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. WPP said it will reveal its plans.

Agency 278

Agency 278

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. However, at their core, they remain quite simple.

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Agency Media Audience Marketing 92

More About Advertising

MARCH 22, 2021

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with creative agency MullenLowe and media agency Manning Gottlieb OMD.

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Advertising Agency Media Finance 124

Adweek

OCTOBER 9, 2023

We've been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope. Earlier.

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Banner Agency 306

Adweek

DECEMBER 15, 2022

When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. Grant Plotkin's professional success began when he learned how to facilitate uncomfortable conversations.

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Agency Conversion 246

Adweek

MARCH 12, 2025

Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato.

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Agency Advertising 261

More About Advertising

DECEMBER 15, 2020

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected.

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Agency Advertising Ad Tech Finance 116

Adweek

JUNE 7, 2023

Brands and marketing agencies have, largely, made good on their 2020 commitments to devote more ad spend to Black media. But the increase in investment has gone primarily to a handful of scaled publishers, according to interviews with eight Black media executives.

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Agency Media Advertising Marketing 278

Adweek

DECEMBER 8, 2022

Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. agency, which has managed traditional media investments for the brand since 2020, won its digital. The independent U.S.

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Media Agency Audience 245

Adweek

MARCH 6, 2023

Susan Credle and Tyler Turnbull took the helm at FCB a year ago, and in that time they have been working to elevate the storied agency's creative output. Not that the IPG agency needed a huge overhaul--in fact, it was named Adweek's Global Agency of the Year in 2020--but Credle and Turnbull knew they still.

Agency 246

Agency 246

Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. The tool, PubMatic's first new product since 2020, helps buyers access connected TV and online.

Demand Side Platform 264

Demand Side Platform Ad Tech Agency 264

Adweek

SEPTEMBER 22, 2022

Outdoor media buying agency Mediabridge has strengthened its European aspirations with the hiring of Jean-Philippe Amos, who joins as EMEA managing director to launch and strengthen its business out of Paris.

Agency 246

Agency Media 246

Adweek

SEPTEMBER 21, 2022

The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K. back in 2020--and has since expanded into an additional.

eCommerce 261

eCommerce Agency Marketing 261

Digiday

JANUARY 20, 2025

Brands from Hallmark to Univision have been testing this product placement method since 2020. With these platforms, brands can make product placements far more natural-looking and scalable now and the hope is this technology can bridge the gap in the world of product placement and simultaneously boost influencer content across channels.

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Agency Marketing Media 94

Adweek

MAY 11, 2023

That's why longtime bird-watcher Ollie Olanipekun, founder and creative director at agency Futurimpose, couldn't quite believe it when sports coach Nadeem Perera slid into his Instagram DMs after commenting on his bird-watching photos in 2020.

Agency 246

Agency 246

Adweek

JUNE 22, 2023

In 2020, Renault transformed a small French village into a haven for electric vehicle charging. Now the agency and automaker are back with another Grand Prix-winning campaign in the Creative Strategy category, based on the same concept. Village Electrique" by Publicis Conseil won the Outdoor Lion Grand Prix in 2021.

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Agency Food 246

More About Advertising

FEBRUARY 5, 2021

What were the most awarded brands, campaigns and agencies last year? AdForum has released the fourth edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking of its kind, the report allows brands and agencies to benchmark.

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Agency Advertising 111

Adweek

MARCH 17, 2025

Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit's commercial and strategic head. VML's BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Prior to that, she worked in.

Agency 278

Agency 278

Adweek

OCTOBER 29, 2024

billion this cycle, up 17% relative to 2020. Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16

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Advertising Media Agency 311

Adweek

OCTOBER 18, 2022

When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, "Oh my God, I wish I would have put more eggs in your basket." When Beebe was a performance marketing director at General Motors, he felt.

Marketing 312

Marketing Media Agency 312

Martech

JANUARY 21, 2022

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. For instance, 86% of agency pros surveyed said their agency added a new offering for clients.

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Agency Marketing Communications MarTech 115

Martech

JULY 16, 2024

That is a 16% increase over last year and more than twice the $26 billion in 2020. Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

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Video Ads Viewability Audience Advertising 110

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. Dive Deeper: The Video Structure that Big Agencies Use to Create Successful Videos. 20) Remember: Video Marketing Is a Must in 2020. The Ultimate Guide to YouTube Advertising in 2020. Whether it’s on YouTube, Instagram or Facebook, consumers love video.

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Audience Marketing SEO ROI 130

More About Advertising

MARCH 17, 2021

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private.

Agency 116

Agency Media Advertising Marketing 116

More About Advertising

FEBRUARY 24, 2021

Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover that the two ad holding companies have cut 10,000 roles over last year’s course of the pandemic. The cost of such exits usually comes under “restructuring,” a handy euphemism.

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Agency Advertising Ad Tech Finance 110

The Ad Tech Blog

APRIL 8, 2025

A +20 Years Old Trend Back in 2005, my first client was a media agency from Spain. OpenAI trained and released GPT-3 in mid-2020, during this fully remote, high-investment phase. COVID accelerated Remote Work. Remote Work accelerated AI. And AI is not accelerating, it is reshaping the job market. It was one of my worst clients.

Machine Learning 130

Machine Learning Agency Media Marketing 130

illumin

NOVEMBER 12, 2024

These laws include: Privacy and the Federal Trade Commission Act The Federal Trade Commission (FTC) is the main enforcement agency in the US for regulating consumer protections. These include: Privacy Act Of 1974: This law determines how data can be collected and used by federal agencies.

Advertising 98

Advertising Pop-Up Education CPA 98

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. The average marketing budget is 7.7%

ROI 121

ROI MarTech Marketing Agency 121

Martech

APRIL 11, 2022

TGB is a digital agency that also operates in several verticals with a special focus on health. Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic. It is also a Sitecore partner.

Healthcare 98

Healthcare Agency Manufacturing Retail 98