2020 Agency Control Group 
Digital Remedy
FEBRUARY 19, 2025
In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,
Digital Remedy
MAY 31, 2022
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?
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Digital Remedy
MAY 31, 2022
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?
Single Grain
JUNE 13, 2023
percentage points compared to the second half of 2020. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. Additionally, 39% of consumers find voice ads to be more engaging.
Digital Remedy
MAY 16, 2022
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. 2020–21 Season: Player A: 40% of free throws ?
Digital Remedy
MAY 16, 2022
Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. 2020–21 Season: Player A: 40% of free throws ?
Single Grain
FEBRUARY 17, 2020
According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. Related Content: 5 Facebook Ads Trends You Can’t Ignore in 2020. Related Content: 9 Podcast Trends You Can’t Ignore in 2020. The result? Branded content is their product.
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