VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The closure came as something of a shock for many of the employees, but also to clients as campaigns were paused and access to the platform cut off immediately. Viant was also in the frame earlier this month, again without reaching a deal.

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VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

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Demand Side Platform Ad Tech Ad Server Banner 69

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.

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TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Google was contacted for comment on the latest CMA probe.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

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Ad Exchange Agency Demand Side Platform Ad Inventory 69

Digiday

JANUARY 29, 2023

In January 2020, the top 10,000 sites, apps and CTV apps based on ad spending from the clients of programmatic consultancy Jounce Media ran their programmatic auctions across 205 supply paths. Moreover, they’re using supply-side platforms to do it. That’s up from 27% in 2020. Not to mention expensive.

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Marketing Demand Side Platform Ad Tech Impressions 76

Digiday

OCTOBER 25, 2022

When the Association of National Advertisers (ANA) confirmed PricewaterhouseCoopers (PwC) as the lead agency in its planned ad tech transparency study in December last year, those involved hoped to publish the results this week at the ANA’s flagship Masters of Marketing conference. Key Findings of 2020 study.

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Ad Tech Demand Side Platform Non-Profit Viewability 86

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

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Clickbait Advertising Ad Tech Demand Side Platform 69

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In 2020 and 2021, one thing has been clear is the growth of mobile. and the U.K.,

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Advertising Demand Side Platform Banner Retail 52

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. This was up from 63% in 2020 and just 40% in 2018. Survey data from past elections (when our company was ‘Centro’) are available for 2020 and 2018.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). This will make booking innovative, cross-platform TV campaigns easier and more efficient for both advertisers and agencies.”

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Ad Tech Demand Side Platform Advertising Media 59

Digiday

JULY 11, 2022

million in profit (after tax) in 2020 Estimated valuation $800-$1 billion U.S. companies, during September 2021 state that MiQ’s 2020 turnover was $337.6 Sources familiar with developments at MiQ told Digiday the ad tech company’s revenues have grown considerably since 2020 and are now comfortably north of $600 million.

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Ad Tech Demand Side Platform Marketing Media 69

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically.

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VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. “By

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Ad Tech Ad Server Agency Media 98

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

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InMobi

SEPTEMBER 27, 2020

consent string till 30th September 2020. In case you are in the early stage of considering a CMP platform, we would advise that you go through this blog: “ Is your consent management platform in place? strings so that users who provide consent are valued appropriately by the demand bidders. to TCF v2.0

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Digiday

DECEMBER 20, 2022

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. general election of that year. Although, midway through the year, Digiday revealed how U.K.

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Ad Tech Demand Side Platform Media GDPR 69

VideoWeek

JUNE 9, 2023

In this week’s Week in Review: YouTube’s TV push continues in Germany, Viant and MediaMath mull a merger, and the ANA says agencies shouldn’t jump the gun with AI. The firm has been exploring a sale since 2020. Getting sign off for every bit of technology they work with could be tricky for agencies.

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Agency Media Ad Tech eCommerce 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Week For Agencies. Top Stories.

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Agency Media Non-Profit Retail 52

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. January 14, 2020 : Google announced to kill off third-party cookies by 2022.

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VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. billion this year, according to Insider Intelligence, a 30 percent increase on 2020, the previous US election year. Work & Co.,

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Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Impressions Audience Ad Targeting Agency 68

VideoWeek

MARCH 17, 2023

The company owes millions of dollars to vendors, some of whom have called in collection agencies, according to the journal. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”

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VideoWeek

JULY 29, 2022

Fifty-four percent of agencies say the industry is facing its worst ever talent crisis, while 48 percent of those surveyed overall (including agencies, advertisers, ad tech companies and media owners) share that sentiment. ATTN: Launches In-House Agency. The Week For Agencies. Read more on VideoWeek.

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VideoWeek

MAY 26, 2023

The tech giant bought Giphy in 2020 for $315 million. AOP Calls for More Agency and Advertisers Engagement Around IP Theft UK publisher association the AOP this week issued a follow up to its open letter earlier in the year calling out theft of publisher data by verification platforms.

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Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Pricing plans range from free to $15.99

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Audience Agency Advertising Ad Exchange 69

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. The Week For Agencies. You can read industry reaction to the decision here. Hires of the Week.

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Media Ad Tech Agency Demand Side Platform 52

VideoWeek

MAY 24, 2024

Q originally closed down in 2020, as the magazine struggled in the pandemic and owner Bauer Media was unable to find a buyer. Goodway Group Launches Retail Media Accelerator Agency group Goodway Group has launched a new retail media accelerator called G-Comm, Digiday reported this week, in order to grow its retail media offering further.

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Media Retail Ad Server Ad Inventory 52

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. By the end of 2020, preferred deals contributed 25% of their business revenue. They see a tremendous increase in programmatic deals revenue by 138% YoY.

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VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. FreeWheel acquired the Beeswax DSP in 2020. It’s an exciting step on our ambitious AV journey.”

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Marketing Media Entertainment Agency 52

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. According to the media agency, full-year global ad spend will increase by 6 percent YoY, reaching $853 billion for 2023. Magna forecasts digital video to grow by 9.6 percent YoY, to reach $70 billion. percent globally.

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Video Ads Media Agency Ad Tech 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Next, we have advertising agencies.

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Adtelligent

OCTOBER 6, 2021

billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. to reach $14.2

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID.

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Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020. Programmatic media buying includes the use of DSPs, SSPs, and DMPs.

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