Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

MARCH 13, 2020

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). For example, in a recent discussion with Digiday, leading voices in the ad agency world cited ad fraud as among their top concerns right now. There are over 100+ companies that have been recertified by TAG in this round.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% According to the report, programmatic advertising, excluding social media, accounted for over half (57.9%) of display advertising expenses, representing 13.9% increase to €0.7 increase to €37.4 of investments.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% According to the report, programmatic advertising, excluding social media, accounted for over half (57.9%) of display advertising expenses, representing 13.9% increase to €0.7 increase to €37.4 of investments.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Ad Wisey

MAY 13, 2022

For marketers, agencies, and online store owners who manage everything single-handedly, it’s a valuable and practical asset for ad automation and management. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. Why Adwisely? Easy to set up. Why Google Ads?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

MediaFuse

JUNE 6, 2019

However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. In-App Advertising. According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. Along with bigger spendings, the pricing will change as well.

Marketing 52

Marketing CPC CPA CPM 52

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. So what changes for brand advertisers? Traditionally, brands and agencies have conceptualized and created 'video' content with a TV screen in mind.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. The survey found that in the US, AVOD streaming increased by 29 percent between 2020 and 2022, compared with 21 percent for SVOD streaming.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. billion in ad revenue, up 136% from 2020.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

MAY 20, 2022

Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. This marks a second major acquisition for Next 15 this year, following its takeover of Engine UK, another media agency, back in March. 2021 Saw “Unprecedented” CTV Fraud. Prisma Media Solutions Trials ID5 ID.

Impressions 52

Impressions Ad Tech Media Agency 52

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. An advertiser is a brand or company (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

JULY 12, 2024

” Omnicom Launches New AI Content Offering ArtBotAI Agency holding group Omnicom this week announced the launch of ArtBotAI, which it describes as a next-generation intelligent content platform that leverages generative AI and large language models. .” percent year-on-year, video and display advertising revenues both fell.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

Ad Monsters

JUNE 29, 2022

In 2020, CheckMyAds Co-Founder Nandini Jammi wrote about how five ad tech companies refused to work with Salty , an independent newsletter magnifying women, trans, and non-binary voices. . “Democratizing programmatic starts with education, intention, and access starting with the agency/demand side,” Anthony explained.

Ad Tech 98

Ad Tech Media Advertising Ad network 98

VideoWeek

SEPTEMBER 13, 2024

Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market. Havas Acquires Digital Data Agency DPMG Havas this week announced its acquisition of DPMG, a global digital agency based in the UK, for an undisclosed fee.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” percent year on year. percent, while online video revenues fell by 1.9

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. However, the plaintiffs have been allowed to move ahead with their claim that CEO Sundar Pichai submitted false statements to Congress in 2020.

Non-Profit 59

Non-Profit Media Food Ad Tech 59

VideoWeek

APRIL 4, 2025

IAB Europe Launches LEAF Sustainability Suite IAB Europe has announced a new suite of sustainability tools called LEAF, designed to help advertisers understand and reduce the carbon emissions of digital ad campaigns in alignment with emerging standards. Read more on VideoWeek.

Ad Tech 52

Ad Tech Retail Media Agency 52