Digital Remedy

FEBRUARY 19, 2025

Before 2020, there were three common methods for creating control groups in digital advertising: 1. Challenges: PSA ads are costly since impressions must be purchased. PSA ads prevent competitors from winning those impressions, which skews results in favor of the exposed group. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020). We divided our customers into three groups: business owners, marketers and marketing agencies. That’s quite impressive, isn’t it? Book My Free Marketing Consultation. End quote.).

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JANUARY 24, 2020

It is important to show your clients that your SEO efforts are working and, therefore, is worth the hard-earned cash they're shelling out to your SEO or digital marketing agency. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Why SEO Reporting Is Important.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).

Advertising 98

Advertising Impressions CPM Cookies 98

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020. Continue reading this article on digiday.com.

Impressions 97

Impressions Agency Media Audience 97

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Digiday

OCTOBER 11, 2023

Last year, a number of Black-owned publishers said agencies’ commitments to spend a percentage of their media dollars with them after the murder of George Floyd and subsequent protests in 2020 had, in fact, led to increases in ad revenue and new advertisers. Continue reading this article on digiday.com.

Impressions 93

Impressions Agency Media Advertising 93

Martech

JANUARY 18, 2022

I even suggested dusting off your 2020 marketing plan and updating it. Many companies had to file away the grand innovation plans they developed in 2020 and concentrate on getting through 2021. Send that deck to an agency. Your agency can help you here, too. Who knows what’s next? What could they do to help you?

Marketing 141

Marketing Agency Impressions MarTech 141

Digiday

NOVEMBER 8, 2022

It can be difficult to hold organizations accountable when it comes to diversity and inclusion, which is why the 4A’s Foundation formed a group to help agencies do just that. “Some people or some agencies are doing all the right things,” Murray told Digiday. “But there’s so much work to be done. .”

Agency 69

Agency Impressions Media Advertising 69

Digiday

APRIL 18, 2023

As augmented reality becomes more accessible, agencies are partnering with sports teams and entertainment venues to engage consumers with mixed reality experiences. Media.Monks partnered with Meta and the NBA on its VR efforts beginning in 2020 with an immersive 180-degree court-side VR experience.

Agency 74

Agency Entertainment Viewability Impressions 74

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads. Can’t wait?

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Ad Monsters

JULY 14, 2022

billion in 2020 and is projected to increase to $17.9 WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. This also means OAO EAC reports the clicks and impressions in near-real-time to GAM, so reporting is single source and always up to date.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday. billion in 2023.

Agency 94

Agency Media CPM CPC 94

Digiday

OCTOBER 3, 2022

As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, one of its lesser known properties is serving as an internal “influencer” agency — a model for how to build for the future of media, which is anything but media alone. How much market share do they need to gain?

Media 69

Media Agency SEO Ad Tech 69

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. The explosive growth of the industry catalyzed an arms race among publishers competing for attention in an overly saturated market, leading to challenges for advertisers and media agencies alike.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Lemonads

MARCH 25, 2020

You can create a lasting impression on prospective customers. Here are the most famous events to attend in 2020: Affiliate Summit West Las Vegas, 27 Jan - 29 Jan 2020 Source : [link] What is the best way to start the upcoming year? And of course, lemonads was present at the Affiliate Summit West 2020.

Affiliates 52

Affiliates Marketing Education SEO 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Ad Monsters

DECEMBER 14, 2023

. ” For example, he said, “DSPs receive a filtered view of the available supply, encountering an excess of duplicated high-value impressions while remaining unaware of lower and medium value ones. This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

Digiday

JANUARY 17, 2023

In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars spent using such technologies end up in publishers’ pockets, and also noted a 15% “ unknown delta ” within the supply chain. Key findings included: Match rates were 58% compared to 12% in 2020.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Martech

AUGUST 16, 2021

I was speaking with a content marketer, very much on the creative side of her organization (a high profile agency). Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. Marketers: I’ve worked in our industry for two decades.

Marketing 109

Marketing MarTech Impressions Agency 109

Single Grain

JUNE 30, 2020

Nextiva was rated the number one business phone service provider in 2020 by US News and World Report , and 94% of Nextiva customers said they were satisfied with their experience. You may also like: 6 Customer Service Trends You Can’t Ignore in 2020. How to Charge Clients: For Freelancers and Agencies. Pricing: Starts at $19.99/user/month.

Communications 52

Communications Real Estate SEO Impressions 52

More About Advertising

JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

Digiday

APRIL 13, 2023

“TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020. The amount of Instagram impressions from Reels in 2022 was 2.5%, which shot up to 10.8% Meaning when they buy ads on Reels they don’t necessarily know how many impressions they’re going to buy.

Video Ads 96

Video Ads Impressions Agency Advertising 96

Digiday

SEPTEMBER 30, 2022

The findings of the study align with what media agency buyers are seeing in the marketplace. “We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. Roku devices are still No.

Manufacturing 71

Manufacturing Education Impressions Media 71

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. It can be difficult given the ever-growing ecosystem — from 2011 to 2020, marketing tech has grown from 150 vendors to around 8,000, according to ANA.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Martech

OCTOBER 18, 2022

Out-of-home agency Kinetic US (owned by WPP) looked at how advertisers plan to leverage DOOH by amplifying it on other channels. That means there is still a tremendous amount of growth to be gained as Vaccarezza steers the ship he built in-house from scratch over the last six years and going live with the retail media network in 2020.

Retail 120

Retail Impressions Shipping Media 120

VideoWeek

MAY 20, 2022

Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. This marks a second major acquisition for Next 15 this year, following its takeover of Engine UK, another media agency, back in March. CTV Overtakes Mobile on Video Impressions.

Impressions 52

Impressions Ad Tech Media Agency 52

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. Think of them like a safer marketplace to buy ads from, where they avoid lower quality impressions, and shady publishers. That’s up from 27% in 2020.

Marketing 74

Marketing Demand Side Platform Ad Tech Impressions 74

More About Advertising

JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

Impressions 64

Impressions Advertising Finance Media 64

Martech Series

AUGUST 25, 2022

“At LAMINA1, we aim to build the preferred blockchain for the Open Metaverse – a chain that honors and incentivizes its makers, respects the agency and privacy of its patrons, and is purpose-built to sustainably power this new economy.

Entertainment 87

Entertainment Impressions MarTech Retail 87

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. The first impression that many users have of the new technology is often the one they will stick with, regardless of how many changes or improvements you make to the tool.

MarTech 106

MarTech ROI Impressions Communications 106

Martech Series

OCTOBER 28, 2022

Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting criminal activity, increasing trust and promoting brand safety in the digital advertising industry.

MarTech 85

MarTech Impressions Advertising Agency 85

Digiday

JUNE 1, 2022

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication.

Communications 74

Communications Public Relations Brand Awareness Agency 74