Digiday

APRIL 13, 2023

. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. “TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020.

Video Ads 96

Video Ads Impressions Agency Advertising 96

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Much of CTV growth came from video ad dollars previously being spent on desktop.

Advertising 98

Advertising Impressions CPM Cookies 98

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Martech

OCTOBER 18, 2022

Out-of-home agency Kinetic US (owned by WPP) looked at how advertisers plan to leverage DOOH by amplifying it on other channels. For digital video ads, 46% of U.S. This could entail reaching digital users when they are close to the DOOH ad, or at a later time, simply to remind them of what they saw earlier.

Retail 120

Retail Impressions Shipping Media 120

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

MARCH 22, 2023

In 2020, the company went through a strategic overhaul, focusing on engaging younger shoppers to build brand affinity. Last summer, Insider Intelligence reported that 2022 would be linear television’s last year as the dominant ad channel in the U.S., expected to account for 57% of video ad spend.

Cookies 69

Cookies ROI Media Video Ads 69

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

JANUARY 16, 2023

“TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism. Since 2020 it’s grown pretty steadily. That’s rapid growth for an agency that did its first branded hashtag on TikTok back in 2019. And it’s not hard to see why.

Advertising 82

Advertising Video Ads Agency Media 82

VideoWeek

NOVEMBER 3, 2023

“By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. However, broadcaster video-on-demand (BVOD) spend was up, jumping 5.6 Read on VideoWeek. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

VideoWeek

OCTOBER 26, 2022

Google’s parent company Alphabet only began disclosing YouTube’s specific revenues in financial results in 2020, but even without seeing the numbers, it’s safe to say the prior decade was one of tremendous ad revenue growth for the video sharing behemoth. The growth of CTV could also be playing a role.

Mobile Ads 72

Mobile Ads Video Ads Agency Advertising 72

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Supergut launched as Muniq in 2020, but rebranded early this year. ”

Conversion 71

Conversion Food Education Audience 71

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Back in 2017, brands and agencies were fretting about viewability in mobile environments. Changes are afoot in the video advertising realm too. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” To get the app’s message out, Uproad sought the help of Boston-based creative agency HeyLetsGo. . As a result, Uproad anticipated spending more money between the two years.

Education 68

Education Brand Awareness Healthcare Audience 68

Digiday

APRIL 30, 2023

Although she’s been around the media agency world for many years, Kasha Cacy feels like she finally found the right agency environment that balances deep-diving data science with sound media and creative strategies, as head of media at independent agency Known. How much does speed and responsiveness play into it?

Media 71

Media Agency SEO Marketing 71

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

DECEMBER 8, 2023

Together, these contracts will provide faster and more comprehensive reporting of programmes and ads, giving advertisers, agencies and broadcasters earlier insight into how their programmes and campaigns are performing,” said Caroline Baxter, Research Operations Director at Barb. Magna forecasts digital video to grow by 9.6

Video Ads 52

Video Ads Media Agency Ad Tech 52

InMobi

SEPTEMBER 7, 2016

Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Digiday

SEPTEMBER 28, 2022

While TV network owners secured year-over-year increases in annual ad spending commitments from advertisers over the summer, those dollars have proven to be not so secure as the upfront’s registration period gave way to its order phase. “That money is not being redistributed,” said the first agency executive.

Advertising 68

Advertising Agency Impressions Entertainment 68

VideoWeek

AUGUST 26, 2022

DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulent traffic. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022.

Brand Lift 98

Brand Lift Media Agency Electronics 98

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020. billion, an 11 percent increase on 2021.

Retail 59

Retail Video Ads Media Advertising 59

Martech Series

JULY 5, 2022

I transitioned out of the agency world into SaaS in January 2020, starting out as Postclick’s COO. A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. Being CEO at Postclick has been a rewarding experience.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. In addition to our full services, Single Grain offers DIY options like the Evergreen Traffic Machine and the Agency Accelerator — which include content and SEO courses, proprietary software, and consultation.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. Read more on VideoWeek.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. AAR has been appointed to handle the search for a new agency partner. drop in organic revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

JANUARY 31, 2020

You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Growth Hacking Tactics to Get 10M Users in 3 Years (Without Paid Ads). 2) Google Ads Editor. 13) Sizmek.

Media 127

Media Marketing Machine Learning SEO 127

Ad Wisey

MAY 13, 2022

For marketers, agencies, and online store owners who manage everything single-handedly, it’s a valuable and practical asset for ad automation and management. Even if you are a starter in ad management, the ad setup will only take you a few clicks. Video options. Bing (Microsoft) Ads. Why Snapchat Ads?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52