Adweek

JULY 30, 2024

The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. Back in 2020, more.

Audience 298

Audience Media Marketing 298

Adweek

JANUARY 17, 2025

In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter.

Audience 297

Audience Media 297

Adweek

JANUARY 6, 2023

The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there's demand for media catering to younger audiences. edition of The Week Junior, an offshoot of the Future plc. The publisher is almost exclusively a print subscription product, with an annual cost.

Audience 279

Audience Media 279

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020.

Media 141

Media Audience Brand Awareness Pop-Up 141

Adweek

JULY 19, 2024

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.

Food 336

Food Audience 336

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. The post Omicron is not engaging TV news audiences appeared first on MarTech.

Audience 120

Audience Cookies MarTech Advertising 120

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. That is a 16% increase over last year and more than twice the $26 billion in 2020. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

Video Ads 112

Video Ads Viewability Audience Advertising 112

Adweek

FEBRUARY 11, 2023

Fox Sports will broadcast the Super Bowl this year for the first time since 2020, but audiences won't need cable to catch all the action. The company will air the Big Game across Fox and the Fox Sports app, making Super Bowl 57 free for anyone in the U.S. on the app without the need.

Audience 246

Audience 246

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

Cookies 246

Cookies Advertising Audience 246

Single Grain

AUGUST 20, 2020

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation. Translation.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

AdExchanger

JANUARY 22, 2024

In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI.

Audience 128

Audience Agency Advertising Media 128

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

Entertainment 299

Entertainment Education Audience Media 299

AdExchanger

SEPTEMBER 16, 2022

Hispanic Americans accounted for nearly 20% of the US population in the latest census in 2020, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season, according to UCLA’s most recent Hollywood Diversity Report. The representation gap is even wider.

Audience 105

Audience 105

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. You’ll have both types in your audience, but treating them all the same is really where people get into trouble.” The average bounce rate was 1.98%.

MarTech 118

MarTech eCommerce Marketing Audience 118

AdExchanger

JANUARY 30, 2023

In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking The post How Delta Air Lines Is Building Its Addressable Audience appeared first on AdExchanger.

Audience 97

Audience 97

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

Marketing 116

Marketing Demand Side Platform Audience Impressions 116

Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

Audience 108

Audience MarTech Advertising Media 108

Adweek

DECEMBER 8, 2022

agency, which has managed traditional media investments for the brand since 2020, won its digital. Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S.

Media 245

Media Agency Audience 245

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 105

Audience Advertising Media Entertainment 105

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising. Drawing parallels: Google and Apple’s iOS 14.5+

Cookies 133

Cookies Advertising Marketing MarTech 133

Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences.

Audience 81

Audience Media Marketing 81

Fuel Lines

SEPTEMBER 19, 2018

” Coca-Cola’s Content 2020 advertising strategy. Creating relevant content for your audience boosts online traffic and accelerates new business opportunities. It allows me to develop and maintain a leadership position to my prospective client audience. Build an Online Audience that Builds Ad Agency New Business.

Agency 256

Agency Marketing Brand Awareness Audience 256

Ad Monsters

DECEMBER 19, 2024

Leveraging First-Party Data to Optimize Reach and Campaign Performance In 2020, Tripadvisor was on course to reach record revenue, but as the way people traveled began to change, so too did the way Tripadvisor approached advertising. It offers a wide range of targeting based on visitor location, destinations, and audiences.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 80

Agency Media Audience Marketing 80

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Provide unique, critical data : This tool might offer exclusive audience insights you can’t get elsewhere.

ROI 118

ROI MarTech Conversion Rate Marketing 118

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19).

Marketing 114

Marketing Pop-Up Fashion Entertainment 114

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future.

Cookies 83

Cookies Banner Audience Marketing 83

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 130

Marketing Retail Retargeting Conversion Rate 130

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Real-Time Adaptation : Update audiences in real time with changes in customer behavior. The 2024 U.S. And it is not just traditional ad spending.

Media 70

Media Ad Inventory Electronics Audience 70

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Even if AI identify an audience segment that responds better to video, marketers still need to craft content that engages them. trillion USB sticks.

Marketing 101

Marketing eCommerce Machine Learning Conversion 101

More About Advertising

DECEMBER 16, 2020

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021.

Audience 125

Audience Ad Tech Finance Media 125

AdExchanger

NOVEMBER 7, 2023

Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 124

Retail Media eCommerce Audience 124

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.

Cookies 58

Cookies Retargeting Audience Media 58

AdExchanger

OCTOBER 12, 2022

The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared to the 2020 presidential cycle. Almost all marketers love CTV for the granular audience buying it supports, but CTV wouldn’t have the political clout it has today if not for the media’s roots in legacy television.

Advertising 105

Advertising Audience Marketing Affiliates 105

Martech

JANUARY 28, 2022

Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. This means fragmented audiences, of course, but also potentially highly engaged audiences. Read next: How to get the best ROI from podcast advertising. Why we care.

Advertising 124

Advertising ROI Audience MarTech 124

Basis

MARCH 17, 2025

In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Video ad spend share was largely consistent with levels in 2020 and 2022 (70%).

Advertising 75

Advertising CPM Impressions Video Ads 75