Smarty Ads

NOVEMBER 16, 2020

Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020? Black Friday advertising season is peaking after.

SEO 98

SEO Advertising Audience Marketing 98

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. The post Omicron is not engaging TV news audiences appeared first on MarTech.

Audience 107

Audience Cookies MarTech Advertising 107

MNTN

JUNE 8, 2022

Compare that to a 229% increase in 2020 and 91% increase compared to pre-pandemic spending in 2019 we know that your jaw just dropped reading that). Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself.

Audience 98

Audience Marketing Advertising 98

Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences.

Audience 81

Audience Media Marketing 81

AdExchanger

SEPTEMBER 16, 2022

Hispanic Americans accounted for nearly 20% of the US population in the latest census in 2020, but Latino actors were cast in only 5.5% of the roles in digital programming during the 2019-2020 broadcast season, according to UCLA’s most recent Hollywood Diversity Report. The representation gap is even wider.

Audience 94

Audience 94

AdExchanger

JANUARY 30, 2023

In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s CMO, Tim Mapes, told AdExchanger. Now that travel is picking The post How Delta Air Lines Is Building Its Addressable Audience appeared first on AdExchanger.

Audience 82

Audience 82

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 86

Audience Advertising Media Entertainment 86

Single Grain

DECEMBER 30, 2019

Whether you're a business owner who needs an overview of the new changes in SEO or an expert marketer who wants a refresher to your SEO strategy, this post will keep you updated on what to keep an eye on in 2020. 9 SEO Trends You Can't Ignore in 2020. How is SEO going to change in 2020? Get A Free Consultation. Click To Tweet.

SEO 139

SEO Pop-Up Conversion Marketing 139

Single Grain

DECEMBER 20, 2019

That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. 6 Google Ads Trends You Can’t Ignore in 2020. Trend #4: Expanded Audience Segments. In-market Audiences : These audiences are actively researching or comparing products and services.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JANUARY 8, 2020

To help you keep an eye on what you need to know about social media marketing in 2020, we've compiled this list of trends – both new changes and continuing shifts in recent changes. 7 Social Media Marketing Trends You Can't Ignore in 2020. Therefore, it opens the stage to more genuine marketing that resonates with wider audiences.

Media 120

Media Marketing Communications Audience 120

Single Grain

DECEMBER 16, 2019

With such lucrative opportunities, it’s little surprise that so many people are tempted by the prospect of leaving their day jobs to become influencers : Let’s take a look at nine vital influencer marketing trends to expect in 2020, so you can be ready to ride the wave of growth! Book My Free Marketing Consultation. Click To Tweet.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

Audience 91

Audience MarTech Advertising Media 91

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. billion during 2019-2023.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

DECEMBER 31, 2019

5 E-commerce Trends You Can't Ignore in 2020. Offer fast, informative responses to build trust among your audience. According to Gartner , 100 million shoppers will use AR online and in-store by 2020. Combine customer insights and VR to highlight unique products that appeal to your target audience. Try before you buy.

SEO 102

SEO Conversion Audience Retail 102

Ad Monsters

MAY 11, 2022

There’s been a crackdown on audience insights in the publishing world. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. Performance now.

Audience 93

Audience Cookies Media Advertising 93

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Adweek

JULY 19, 2024

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.

Food 330

Food Audience 330

Single Grain

JANUARY 3, 2020

” By 2020, the world’s data storage is predicted to reach 40 zettabytes of data (that's 40 trillion gigabytes)! In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. 7 Business Intelligence Trends You Can't Ignore in 2020.

Machine Learning 105

Machine Learning Shipping Marketing GDPR 105

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Adweek

JANUARY 6, 2023

The Week aimed at children ages 8 to 14, surpassed 100,000 paying subscribers last year after launching in March 2020, indicating there's demand for media catering to younger audiences. edition of The Week Junior, an offshoot of the Future plc. The publisher is almost exclusively a print subscription product, with an annual cost.

Audience 271

Audience Media 271

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. 1) Figure Out Your Audience. Whether you want better insights from Google Ads or a more targeted video, figuring out and defining your audience is the first step in any content-creation process. Dive Deeper: How to Research Your Audience Before Producing an Explainer Video.

Audience 130

Audience Marketing SEO ROI 130

MNTN

NOVEMBER 17, 2022

You’re probably wondering what this rather nebulous audience segment could possibly mean. We covered this (well, one part) recently with a blog post that shares seven audience segments that travel brands should be targeting. Audience Name: Work From Home/Telecommuters. Audience Provider: Adstra. Could it be travel?

Audience 52

Audience Entertainment Advertising Marketing 52

Single Grain

AUGUST 20, 2020

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation. Translation.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

MNTN

OCTOBER 21, 2022

Since the global pandemic hit in 2020, the economy has been in a state of flux. in Q1 of 2020. In addition to homeowners, there are other unique audience segments that you shouldn’t ignore if you’re an advertiser in the home goods industry. This may be a niche audience, but due to its growing numbers, it shouldn’t be ignored.

Audience 52

Audience Real Estate Advertising Marketing 52

Adweek

FEBRUARY 11, 2023

Fox Sports will broadcast the Super Bowl this year for the first time since 2020, but audiences won't need cable to catch all the action. The company will air the Big Game across Fox and the Fox Sports app, making Super Bowl 57 free for anyone in the U.S. on the app without the need.

Audience 245

Audience 245

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

Cookies 246

Cookies Advertising Audience 246

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. How to Allocate Your Marketing Budget in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

MNTN

SEPTEMBER 14, 2022

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Segment name: Travel Enthusiasts Audience provider: Bombora Why to target this audience: They may be well acquainted with all things travel, but this group shouldn’t be overlooked when it comes to advertising.

Audience 52

Audience Food Advertising 52

MNTN

SEPTEMBER 14, 2022

Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. Segment name: Travel Enthusiasts Audience provider: Bombora Why to target this audience: They may be well acquainted with all things travel, but this group shouldn’t be overlooked when it comes to advertising.

Audience 52

Audience Food Advertising 52

InMobi

DECEMBER 19, 2019

Throughout 2020, marketers will be taking pains to answer these questions. Sourcing Data for Mobile App Advertising in 2020 "I think in mobile for the past couple of years, people have just been taking desktop analogous numbers. One of the biggest trends in 2020 will be the increased use of first-party data.

Advertising 52

Advertising Machine Learning GDPR Audience 52

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

DECEMBER 24, 2019

Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. If you're a seller and want to compete for customers in 2020 and make sure your products are seen, you need to take advantage of these new opportunities. Final Thoughts.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JUNE 22, 2022

Publishers have historically struggled to compete for audiences’ attention when they were shifting to consuming content on social media platforms like Facebook and YouTube. The numbers regarding audiences’ news avoidance aren’t the report’s only downers. The percentage of people in the U.S.

Audience 91

Audience Media Marketing 91

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! Note which tools you use for this.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

MNTN

JANUARY 4, 2023

Additionally, subscription boxes saw a huge lift in 2020 when the world shut down and many people were unable to shop for various goods in person. Knowing this, subscription box brands can benefit from targeting engaged audiences, particularly those who are active online shoppers. Audience provider: AnalyticsIQ.

Audience 52

Audience Food Shipping eCommerce 52