Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. 22 Brands with the Best Content Marketing Campaigns. * Building brand awareness. NOW UPDATED!

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

APRIL 3, 2020

In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serves Fortune 500 clients like Lyft and Amazon. This framework also helps your brand stay top of mind. Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content.

Marketing 201

Marketing SEO Food Public Relations 201

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile. Million Audiences Recorded a 100% leap in engagement 3.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Basis

OCTOBER 24, 2022

Marketing in a recession is all about balance: while nurturing your current customers is a smart defensive move, identifying and branching into new audiences is a strategic one for those brands looking to maximize future success. Maintain Brand Awareness with Personalized Messaging. Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. User-Generated Content. Contests/Giveaways. Personalized Video.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. Is Instagram getting rid of likes in 2020 and beyond? How will removing likes on Instagram impact audience engagement and brand loyalty? However, change is afoot.

Media 141

Media Marketing Brand Awareness Ad network 141

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

Advertising 98

Advertising Audience Banner Brand Awareness 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 113

Marketing Audience Brand Awareness Conversion 113

Martech

SEPTEMBER 7, 2022

Since March 2020, millions of people have either quit their jobs or been let go. ISPs will want to serve your audience more of that, so you’re more likely to land in the inbox. The contrary applies, too: if your audience is passive and your emails aren’t getting much traction, you might end up in spam.

Brand Awareness 111

Brand Awareness Audience ROI Marketing 111

Digiday

DECEMBER 8, 2022

.” The move by Penney’s is an attempt to capture a portion of online shoppers and keep up with global e-commerce trends, which have seen online sales steadily climb since the onset of the pandemic in 2020. More on how the brand hoped to turn it around in 2019 here. ). For a legacy brand like J.C.

Retail 93

Retail Brand Awareness Media Communications 93

Martech Series

DECEMBER 16, 2022

Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 85

Marketing Brand Awareness Media Communications 85

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

NewProgrammatic

APRIL 28, 2022

An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. With BNPL it has become possible to precisely find an already purchase-driven audience that does not require convincing to spend money. Intent-based targeting boosts conversions.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Single Grain

JANUARY 15, 2020

Video Content: Videos are great for keeping your viewers engaged: Video marketers get 66% more qualified leads per year, achieve a 54% increase in brand awareness, and have gotten new customers from a video on social media. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication. Content creation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

JUNE 13, 2022

But from that first virtual event in the metaverse in December 2020 came a franchise that the publisher now sees as a permanent addition to its events business. Instead, the eight sponsors wanted to meet audiences in this new Web3-based environment to establish themselves as brands that are willing to experiment in this new digital space.

Advertising 69

Advertising Brand Awareness Entertainment Audience 69

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. SaaS (Software as a service) is a rapidly growing industry.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication. Content creation.

Marketing 111

Marketing SEO Machine Learning Banner 111

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

Education 68

Education Brand Awareness Healthcare Audience 68

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. “In 2020, the focus was on Instagram Stories and creating in-the-moment content.

Media 72

Media Marketing Food Geo targeting 72

Digiday

NOVEMBER 30, 2022

The campaign’s integration in social media, and more recently Roblox, offers the platform a massive reach, thus boosting brand awareness and growing its user base. This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. “We will continue to push it.”

Marketing 77

Marketing Brand Awareness Audience Conversion 77

Single Grain

JULY 19, 2019

Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. billion this year!

Media 106

Media Banner Brand Awareness Pop-Up 106

Single Grain

NOVEMBER 12, 2020

Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. 6) Evaluate Branded Search Opportunities . This is where brand awareness starts. Google your brand’s name and evaluate the search results that come up: Check for bad press and negative reviews. 2) Create a Basic Measurement System.

SEO 114

SEO Brand Awareness Audience ROI 114

Digiday

JUNE 15, 2022

After a decade of mostly organic growth, that Dallas-based company has launched its first-ever national brand campaign to scale and garner a bigger share of audience. Last year, LTK spent $91,400 on media, a significant decrease from the nearly $280,000 spent in 2020, according to Kantar. It’ll last throughout the year. “We

Brand Awareness 69

Brand Awareness Entertainment Media Audience 69

Digiday

SEPTEMBER 22, 2022

During beta testing, Teads partnered with various brands across different categories and said it saw positive outcomes up and down the purchase funnel, including high attention to brand awareness and purchase intent. With Scripps, for example, they will get access to cross-screen audiences.

Conversion Rate 72

Conversion Rate Brand Awareness Ad Inventory Media 72

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Facebook has been actively improving its video delivery and branding by paying celebrities and other social influencers to create their own Live videos. Keep in mind that this may lead to a reduced audience reach.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Martech

FEBRUARY 4, 2022

She noted that the report also found faster brand adoption of account-based marketing (ABM) strategies: “A lot of that was expedited by the pandemic: When the pandemic occurred in early 2020, a lot of us marketers saw one of our main tactics and channels evaporate overnight. By this, I mean life events.”.

Cookies 115

Cookies Brand Awareness Marketing ROI 115