InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

APRIL 3, 2020

In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serves Fortune 500 clients like Lyft and Amazon. This framework also helps your brand stay top of mind. Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 52

Brand Awareness Ad Inventory Marketing Food 52

Basis

OCTOBER 24, 2022

Marketing in a recession is all about balance: while nurturing your current customers is a smart defensive move, identifying and branching into new audiences is a strategic one for those brands looking to maximize future success. Maintain Brand Awareness with Personalized Messaging. Invest in Agility.

Brand Awareness 89

Brand Awareness Marketing Education Audience 89

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 67

Audience Entertainment Media Brand Awareness 67

Fuel Lines

SEPTEMBER 19, 2018

” Coca-Cola’s Content 2020 advertising strategy. Increase awareness: My clients have found content marketing an essential element to developing their agency brand. It also allows them to maintain a brand awareness for their agency 24/7 without having to rely on disruption tactics of the past, such as cold calling.

Agency 256

Agency Marketing Brand Awareness Audience 256

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content.

Marketing 205

Marketing SEO Food Public Relations 205

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%.

Advertising 81

Advertising Pop-Up Brand Awareness Audience 81

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

Advertising 98

Advertising Audience Banner Brand Awareness 98

Martech Series

DECEMBER 16, 2022

Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 63

Brand Awareness Food Retail Agency 63

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Wide audience. Microsoft audience.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 83

Marketing Brand Awareness Media Communications 83

Digiday

DECEMBER 8, 2022

.” The move by Penney’s is an attempt to capture a portion of online shoppers and keep up with global e-commerce trends, which have seen online sales steadily climb since the onset of the pandemic in 2020. More on how the brand hoped to turn it around in 2019 here. ). For a legacy brand like J.C.

Retail 91

Retail Brand Awareness Media Communications 91

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. Get A Free Consultation.

SEO 23

SEO Audience Pop-Up Communications 23

Martech

SEPTEMBER 7, 2022

Since March 2020, millions of people have either quit their jobs or been let go. ISPs will want to serve your audience more of that, so you’re more likely to land in the inbox. The contrary applies, too: if your audience is passive and your emails aren’t getting much traction, you might end up in spam.

Brand Awareness 109

Brand Awareness Audience ROI Marketing 109

Digiday

JUNE 13, 2022

But from that first virtual event in the metaverse in December 2020 came a franchise that the publisher now sees as a permanent addition to its events business. Instead, the eight sponsors wanted to meet audiences in this new Web3-based environment to establish themselves as brands that are willing to experiment in this new digital space.

Advertising 67

Advertising Brand Awareness Entertainment Audience 67

Basis

JULY 5, 2023

The automotive sector was forced to slam on the breaks back in 2020, when a semiconductor shortage brought some serious roadblocks that’ve had lasting effects on the industry (OK, OK, we’ll pump the brakes on the car puns!) Another big one is the use of first-party data and audience modeling.

Advertising 52

Advertising Machine Learning Audience Brand Awareness 52

NewProgrammatic

APRIL 28, 2022

An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. With BNPL it has become possible to precisely find an already purchase-driven audience that does not require convincing to spend money. Intent-based targeting boosts conversions.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. “In 2020, the focus was on Instagram Stories and creating in-the-moment content.

Media 71

Media Marketing Food Geo targeting 71

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 108

Marketing Audience Brand Awareness Conversion 108

Digiday

JUNE 15, 2022

After a decade of mostly organic growth, that Dallas-based company has launched its first-ever national brand campaign to scale and garner a bigger share of audience. Last year, LTK spent $91,400 on media, a significant decrease from the nearly $280,000 spent in 2020, according to Kantar. It’ll last throughout the year. “We

Brand Awareness 68

Brand Awareness Entertainment Media Audience 68

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 85

Viewability Conversion Rate Impressions Conversion 85

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

SEPTEMBER 22, 2022

During beta testing, Teads partnered with various brands across different categories and said it saw positive outcomes up and down the purchase funnel, including high attention to brand awareness and purchase intent. With Scripps, for example, they will get access to cross-screen audiences.

Conversion Rate 72

Conversion Rate Brand Awareness Ad Inventory Media 72

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

Education 63

Education Brand Awareness Healthcare Audience 63

Digiday

NOVEMBER 30, 2022

The campaign’s integration in social media, and more recently Roblox, offers the platform a massive reach, thus boosting brand awareness and growing its user base. This year, Spotify has launched its Wrapped presence in Roblox, with the goal of tapping into an even bigger audience. “We will continue to push it.”

Marketing 77

Marketing Brand Awareness Audience Conversion 77

Ad Beat

JUNE 12, 2024

Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Xfinity: Demonstrate year-round support for LGBTQ+ audiences Sure, Pride is a big deal.

Non-Profit 79

Non-Profit Audience Brand Awareness Video Ads 79

InMobi

SEPTEMBER 2, 2020

Mendapatkan pelanggan baru Memperkuat brand reputation and trust Meningkatkan brand awareness Engage dengan komunitas yang telah ada Saat DMM berkembang, strategi marketers yang disalurkan melalui channel digital bergeser dari aspiration menjadi tindakan yang dapat ditindaklanjuti.

Brand Awareness 52

Brand Awareness ROI Marketing Audience 52

Digital Remedy

JUNE 27, 2023

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Cut through the noise and leverage high-engagement creatives to be seen by the right audience at the right time.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Digital Remedy

NOVEMBER 1, 2022

After 2020, when people were confined to their homes and relied on online holiday shopping, consumers are now eager to get out and get deals in person. It’s also recommended to launch a pre-holiday brand awareness campaign to ensure your audience is familiar with your product before it’s even time to make purchases.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

InMobi

AUGUST 15, 2020

As is obvious, e-commerce and BFSI lead on the Digital Marketing Maturity emerging as the more connected and multi-moment brands. Strengthening brand reputation and trust 3. Increasing brand awareness, and 4. Here's the list of goals placed in the order of significance: 1. Acquiring new customers 2.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. The region raked up a 9.9%

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Martech Series

DECEMBER 23, 2022

From 32% in 2020 to 14.4% in 2020 to 9.0% Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Perhaps you want to highlight some exceptional seasonal products or provide some special holiday offers with your audience.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. User-Generated Content. Contests/Giveaways. Personalized Video.

Audience 145

Audience Marketing ROI Brand Awareness 145

Digital Remedy

JANUARY 11, 2024

It’s common for advertisers to incorporate both broadcast and cable into their strategy, but choosing national or local advertising depends on the advertiser’s size, audience, and ultimate campaign goals. Streaming advertisers can access a wide range of premium inventory, which permits them to target different types of audiences.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

AdvertiseMint

JULY 4, 2023

Her videos almost instantly went viral, leading to acting roles and partnerships with brands like EOS Cosmetics and Hollister sponsorships. Eventually, she launched of her merchandise brand. In 2020, D’Amelio was listed as one of the most important people in fashion by Lyst. The record became number one in the US.

Marketing 52

Marketing Fashion Media Brand Awareness 52