MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.

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InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. What about 2020? New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all.

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Header Bidding A/B Testing GDPR Cookies 52

VideoWeek

OCTOBER 24, 2022

In this sponsored Q&A, Miller discusses Publica’s plans for expansion in EMEA, as well as her wider thoughts on the CTV market, and the growth of audience extension in CTV. . In Europe, CTV penetration is high in almost all markets, but these markets are highly fragmented and regulated by GDPR. CTV ad spend grew to $15.2

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Audience Ad Server Real Estate Manufacturing 40

Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years.

Cookies 67

Cookies First-Party Cookies GDPR Retargeting 67

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? Why does it matter?

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Machine Learning Audience GDPR MarTech 104

Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. The demise of third-party cookies stems from concerns over consumer privacy and data protection.

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Cookies GDPR Audience Advertising 83

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. ” Who will benefit from the new partnership? .

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Martech Series

JULY 1, 2022

The term, zero-party data, was coined by Forrester in 2020. With the guidelines from GDPR, CCPA, CASL, and Google phasing out the third-party cookies support by 2023, companies will have a hard time collecting customers’ data. So, you want to target your audience and offer them the utmost personalized experience. Registration.

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GDPR Cookies MarTech Audience 82

InMobi

DECEMBER 17, 2019

CCPA becomes effective from January 2020 and at a high level imposes transparency with regard to the collection, processing and use of consumer’s personal information and provides consumers with certain rights regarding such usage. and any inferences drawn from the same used to create audience profile.

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Ad Tech GDPR Electronics Audience 52

VideoWeek

OCTOBER 11, 2024

Vidds, founded in 2020, is a video creation tool which has a number of AI generation tools built in. Our projections indicate that the number of households reachable via HbbTV will grow at a compound annual growth rate of 17 percent from 2020 to 2026,” said Ophélie Boucaud, Principal Analyst at Dataxis. “By Read more on VideoWeek.

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Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 84

Single Grain

JULY 21, 2021

One way they do so is through the use of Audience Signals the advertisers provide — either remarketing lists or custom audiences — allowing Google to show more ads to an audience that's more likely to convert. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers.

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Conversion CPA GDPR SEO 111

Oko

MAY 29, 2024

Google first announced the planned deprecation of third-party tracking cookies all the way back in 2020. Many places are creating privacy laws, such as the GDPR, that will ban third-party cookies in some cases. Demographically, the CTV viewing audience tends younger. No, it doesn’t.

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Martech

NOVEMBER 8, 2021

“I think we all know that 2020 was most certainly an intense year for all of us in many regards,” said Roberts. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. Building audiences and organizing customer data has never been easier. Learn more here.

Entertainment 91

Entertainment Marketing Data Management Platform Demand Side Platform 91

Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

MARCH 7, 2024

In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. “You can’t just shoehorn or plug in your current audiences.

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Cookies GDPR Click Through Rate Advertising 109

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. GDPR requires websites who process personal data on EU citizens to first obtain their consent (“lawful basis”) in order to do so.

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Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. Ever since Google’s announcement back in 2020 of its planned cookie phase-out by 2022, marketers have been on edge.

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Advertising Cookies Ad Tech GDPR 59

Chief Martech

OCTOBER 31, 2022

That’s down from 58% utilization in 2020. The growing complexity of audience behavior = increased complexity (it’s in the label!). GDPR and privacy laws = increased complexity. You only need two points to draw a line, and this line is headed in the wrong direction. Hiring the right people/staff retention?

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MarTech GDPR Marketing Audience 126

Automatad Inc.

MARCH 17, 2022

Advertisers put a hold on their campaigns and reduced their ad spends during 2020. Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) In the wake of this, the industry finds itself back to the root of the problem of large-scale audience tracking.

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Advertising GDPR Cookies Pop-Up 52

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 111

Cookies Mobile Ads GDPR Ad Tech 111

Automatad Inc.

JANUARY 31, 2022

The inability of IAB Europe being able to audit the TCF makes it unreliable and doesn’t assure that user data is not being collected without consent, making it a potential GDPR violation. However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. . Image Source: ICCL. Reference Image Source: MediaPost.

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Cookies GDPR Ad Tech Advertising 52

Lemonads

OCTOBER 5, 2021

In February 2020, Google announced a series of changes to create a safer environment for consumers and the industry as a whole, including the elimination of third-party cookies from Chrome. At lemonads, we work closely with a variety of advertisers and publishers, so we understand the magnitude of the impact this change will have.

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Cookies First-Party Cookies GDPR Affiliates 52

Automatad Inc.

DECEMBER 23, 2022

CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data. CPRA, also known as Proposition 24, was passed on November 3, 2020. Businesses must make the data from January 2022 available to the related consumers. Find out more about CCPA here.

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GDPR Non-Profit Ad Tech Advertising 52

Digiday

DECEMBER 20, 2022

Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt. And it was in 2020 that Facebook found itself at the center of an advertiser boycott for its irresponsible approach to moderating hate speech.

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Ad Tech Demand Side Platform Media GDPR 68

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Yahoo’s ID-less Audience Solution. Yahoo has announced the launch of its ID-less audience solution, known as Next-Gen Solutions for the web.

Retail 52

Retail Advertising Machine Learning Cookies 52

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic. is due to be launched in May.

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Agency Ad Exchange Audience Non-Profit 52

InMobi

FEBRUARY 2, 2021

Advertisers and agencies choose a DSP based on multiple reasons that include ease of operability, inventory scale and audience reach, data and targeting options, and controls for fraud, brand safety and transparency, among other reasons. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

JANUARY 19, 2022

Understanding who your customers are and where they come from is an everlasting challenge, so there is a constant need for analytics and attribution tools that can help marketers divide an audience pool into separate segments easily and develop a personal approach to each group. In-App Mobile Advertising.

MarTech 52

MarTech Advertising Audience Agency 52

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication. Content creation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech

SEPTEMBER 27, 2021

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year, it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. “We position ourselves in the data intelligence space,” said CMO Karen Steele. A use case: World Pride.

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GDPR Marketing MarTech Audience 98

Digiday

JANUARY 4, 2023

Meanwhile, other publishers are following audiences to the platforms they’re naturally drawn to versus trying to corral them back to their O&O properties. If you have the DNA to understand how to build and grow an audience on Twitch, and you lean into personalities, I think it can be really successful. What we’ve heard.

Media 75

Media Conversion Ad Inventory GDPR 75

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Marketing GDPR Shipping Fashion 64