Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 85

Agency Media Audience Marketing 85

Martech Series

NOVEMBER 30, 2022

With the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia, cookieless targeting via Panorama ID was successful, even delivering metrics across the board that overperformed cookies. More viewable impressions across devices (76%).

Viewability 80

Viewability Impressions Cookies MarTech 80

Single Grain

FEBRUARY 12, 2020

6 Customer Service Trends You Can't Ignore in 2020. As per Vincent Bucciachio, founder of SociallyInfused Media: “Whether you are advertising, enhancing your customer experience (CX), or building a broader audience—Instagram is a great retail option. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2020).

Machine Learning 98

Machine Learning Communications Media Retail 98

Single Grain

JANUARY 24, 2020

Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Here are a few important SEO metrics you should include in your report: Links: Links remain an important ranking factor for 2020. The Best Way to Track Your Keyword Rankings: An SEO Expert’s Strategy for 2020.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Single Grain

AUGUST 19, 2021

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. Amazon.sa for Saudi Arabia.

SEO 98

SEO Audience Conversion Pop-Up 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020. Continue reading this article on digiday.com.

Impressions 97

Impressions Agency Media Audience 97

Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. billion in 2020 and is projected to increase to $17.9 Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 95

Advertising Impressions CPM Cookies 95

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! GET IT NOW What Our 2020 Mobile Video Advertising Trends Report is All About If a picture is worth a thousand words, then what is a video worth? mobile phones).

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Ad Monsters

OCTOBER 5, 2024

Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. His emphasis on “deepening the dependencies” was vital to understanding the financial flows within the supply chain, urging the audience to think beyond surface-level transactions.

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

SEPTEMBER 8, 2020

For example, if you have a Guide to Search Engine Optimization for 2020, but it contains dated tactics such as keyword stuffing, not only would it be irrelevant in 2020, but that once-useful information is now actually harmful to the reader. . 3) Entice Your Audience with On-SERP SEO. The Top Reviewed Red Shoes of 2020.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? Why does it matter?

Machine Learning 109

Machine Learning Audience GDPR MarTech 109

PubMatic

OCTOBER 24, 2024

Winning over swing voters – on a county, district, state, and/or federal level – requires strategic, precise, and impactful ad campaigns that resonate with diverse audiences across screens and geographies.

Ad Tech 86

Ad Tech Machine Learning Impressions Media 86

Single Grain

JUNE 15, 2020

Now we have 3,100 conversions at $20.4K: Since TSF was only capturing 40% of impression share for their search terms, that meant their ads were only showing up 40% of the time when people searched for their keywords. This increased the client’s impression share from 40% to 95%. 3) Allocated the Budget to the Most Relevant Audiences.

Food 105

Food eCommerce Retargeting Conversion 105

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Single Grain

SEPTEMBER 22, 2020

With a social media contest, you can easily engage a large audience just by creating a post for your giveaway because users who come across it in their feed will interact with it by commenting, liking or sharing it. Dive Deeper: * The Impact of Social Media on Business in 2020. * How to Increase Website Traffic through Social Media. *

Media 141

Media Audience Conversion SEO 141

Single Grain

APRIL 8, 2020

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. 5 E-commerce Trends You Can’t Ignore in 2020. * 2 – Use Subtitles.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

FEBRUARY 23, 2021

With 9 million businesses advertising on Facebook in the second quarter of 2020, there’s an abundance of ads that make it harder than ever to make your brand stand out. They also present their software as a direct solution to their audience’s problem. Are you looking to create a Facebook ad, but you don’t know where to begin?

Audience 145

Audience Manufacturing eCommerce Food 145

More About Advertising

JUNE 26, 2022

Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury.

Fashion 59

Fashion Marketing Retail Impressions 59

Single Grain

MARCH 25, 2020

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. First impressions are everything, and a value proposition immediately tells your potential customers that you've got exactly what they need.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Mediavine

JUNE 17, 2024

If a candidate sees that he or she is polling low with a particular demographic, that user may be hit with a few extra impressions as a result. “I Political advertising is no different; if a user sees an ad for a specific candidate, it’s likely that candidate’s campaign has identified that user as a good audience for it. “As

Advertising 97

Advertising CPM Cookies Impressions 97

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication. Content creation.

Marketing 111

Marketing SEO Machine Learning Banner 111

Martech

JUNE 3, 2022

billion in 2020 to $14.9 Email growth continues to chug along because it delivers consistent and impressive results. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Ability to identify more profitable audiences and segmentation strategies.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

OCTOBER 18, 2022

“As an industry, we’re fast-forwarding into technological maturity with DSPs integrating into the industry, multiple SSPs driving revenue and an unprecedented understanding of audiences and outcomes,” he added. Why we care. For digital video ads, 46% of U.S. brands plan to integrate this channel with DOOH. Finally, 45% of U.S.

Retail 115

Retail Impressions Shipping Media 115

Martech Series

JUNE 28, 2022

Connatix has continued to test its contextual targeting offerings with a select group of advertisers since 2020, and today announced that Deep Contextual is officially available to all advertising partners. So far, the Deep Contextual technology has resulted in 100+ contextual categories for advertisers to target.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Single Grain

MARCH 9, 2020

Video is not only the most powerful content medium that can effectively move your target audience along the stages of the sales funnel to become buyers, but it helps forge a connection and build a bond with potential customers. In the BOFU stage of the sales funnel, the audience is considering you as the answer to their issue or problem.

Marketing 139

Marketing Education Audience Entertainment 139