Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. That is a 16% increase over last year and more than twice the $26 billion in 2020. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

Video Ads 111

Video Ads Viewability Audience Advertising 111

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Changing the way businesses communicate with their audience. Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2020.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

DECEMBER 30, 2019

Search engine optimization (SEO) is digital marketing technique that is constantly changing. SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.

SEO 139

SEO Pop-Up Conversion Marketing 139

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. Fortunately, the requirements help reputable email marketers by making best practices mandatory. “So The new requirements codify the very well-tested best practices of email marketing. in 2023 compared to 2020.

MarTech 117

MarTech eCommerce Marketing Audience 117

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. But there’s a reason marketers should care too. Graphic courtesy SambaTV.

Audience 119

Audience Cookies MarTech Advertising 119

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. If the changes disrupt current practices, it could create major challenges, making marketers doubt the accuracy of their metrics and the success of their digital ads.

Cookies 132

Cookies Advertising Marketing MarTech 132

Single Grain

AUGUST 20, 2020

7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else. Dive Deeper: 10 Effective SEO Techniques to Drive Organic Traffic in 2020. Get A Free Consultation.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 201

Marketing SEO Food Public Relations 201

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 117

ROI MarTech Conversion Rate Marketing 117

Basis

JANUARY 23, 2025

On the complex side, sentiments around brand diversity, equity, and inclusion (DEI) programs have fluctuated in recent years, from brands going all-in in 2020 to a recent string of reductions and cuts. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 96

Agency Media Audience Marketing 96

Single Grain

AUGUST 11, 2020

The COVID-19 pandemic has ensured that most marketers are facing moderate to significant budget cuts ; this means you need to find lean ways to reach out and connect with potential buyers. That’s where attention marketing can make a big difference. Book My Free Marketing Consultation. What Is Attention Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

MNTN

JUNE 8, 2022

Compare that to a 229% increase in 2020 and 91% increase compared to pre-pandemic spending in 2019 we know that your jaw just dropped reading that). Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself.

Audience 98

Audience Marketing Advertising 98

Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Does it work?

Marketing 145

Marketing Education MarTech Audience 145

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Chromes dominant market share meant advertisers couldnt rest on their laurels. Anyone working in digital advertising knows the phrase signal loss.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 85

Audience Media Marketing 85

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. Dig deeper: 10 top marketing podcasts for 2024 Email: Business email address Sign up now Processing. As the top U.S.

Audience 105

Audience Advertising Media Entertainment 105

Ad Rants

AUGUST 16, 2024

Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry. This blog explores whether Fortnite will return to iOS and the digital marketing implications of this ongoing saga.

Marketing 130

Marketing Entertainment Audience 130

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 71

Cookies Retargeting Audience Media 71

Martech

JUNE 4, 2024

That means the speed at which audiences move through content and digital is accelerating every day. The question is how much, and how does that impact our efforts as marketers? Key considerations to keep your audience engaged Given visitors’ need for speed, you should examine the following areas and ask the following questions.

Marketing 134

Marketing Audience MarTech Media 134

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” Simplicity now costs more Not all customers are convinced.

Brand Awareness 108

Brand Awareness MarTech Video Ads Communications 108

Martech

JANUARY 20, 2022

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Choosing the right virtual event marketing technology: platform or stack? The company added nearly 600 customers in 2020, compared to just 150 in 2019. On24 Growth, 2018 to 2020.

Marketing 140

Marketing MarTech Audience Communications 140

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Media 69

Media Ad Inventory Electronics Audience 69

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. That represents a compound annual growth rate of 13.7%

Marketing 141

Marketing Machine Learning Communications ROI 141

Martech

AUGUST 18, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, where do automation and creativity converge in marketing? I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Marketing 121

Marketing Healthcare Food MarTech 121

Martech

OCTOBER 17, 2022

Marketers still use it to gain insights into why consumers want to buy something. Risk of spreading the virus back in 2020 shut down any chance of getting a dozen total strangers into a room to talk about a product. Dig deeper: You need a market research mind-set. But maybe not in the way a marketer expects. Q before Q.

Marketing 135

Marketing Audience Food MarTech 135

Basis

NOVEMBER 19, 2024

To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results. With half of marketers finding martech complicated and difficult to use, many agency leaders struggle to realize the full benefits of their tech investments.

Agency 98

Agency MarTech Advertising Audience 98

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Single Grain

JUNE 29, 2021

2020 was the year that divided the world into pre-pandemic and post-pandemic strategies. The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. 11 Email Marketing Trends You Can't Ignore in 2021. 1) Agile Email Marketing.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Marketing 126

Marketing Communications Conversion MarTech 126

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. Marketing Automation and Email. Audience and intelligence. Virtual and remote.

Marketing 141

Marketing SEO Retail Finance 141

Martech

SEPTEMBER 12, 2022

Instead of product (candidate) ads, they ran brand ads designed to connect with the target audience on an emotional level. . million from the target audience. Any self-respecting marketing team would have done better demographic research on this consumer segment. Also, they retooled the ads. Fundraising success. Did it work?

Marketing 98

Marketing Audience MarTech ROI 98

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Marketing 113

Marketing Audience Brand Awareness Conversion 113

Basis

MARCH 17, 2025

In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Video ad spend share was largely consistent with levels in 2020 and 2022 (70%).

Advertising 92

Advertising CPM Impressions Video Ads 92

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? Reduced marketing costs.

Media 145

Media Machine Learning Marketing ROI 145