Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape. The 2024 U.S.

Media 69

Media Ad Inventory Electronics Audience 69

Single Grain

DECEMBER 30, 2019

Whether you're a business owner who needs an overview of the new changes in SEO or an expert marketer who wants a refresher to your SEO strategy, this post will keep you updated on what to keep an eye on in 2020. 9 SEO Trends You Can't Ignore in 2020. How is SEO going to change in 2020? Get A Free Consultation. Click To Tweet.

SEO 139

SEO Pop-Up Conversion Marketing 139

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. 5 Most Important Trends for Facebook Ads in 2020. Facebook Ads trends for 2020 will be both positive and negative.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Martech

JULY 24, 2024

A lot of it is about media coverage, and more fans watching through streaming. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” To engage these fans now, brands need to be able to leverage social media and these activations in a digital way.”

Marketing 113

Marketing Pop-Up Fashion Entertainment 113

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. And not just on social media, either. 1) Figure Out Your Audience. Whether you want better insights from Google Ads or a more targeted video, figuring out and defining your audience is the first step in any content-creation process. Dollar Shave Club.

Audience 130

Audience Marketing SEO ROI 130

Ad Monsters

FEBRUARY 27, 2025

Shifting platform policies, evolving DEI priorities, and outdated brand safety tactics are creating challenges for Black-owned media and ad tech as a wholeheres how publishers can thrive. He views the influx of funding in 2020 as a temporary correction rather than a sustainable model, recognizing that many took advantage of the moment.

Media 70

Media Ad Tech Fashion Audience 70

Fuel Lines

SEPTEMBER 19, 2018

” Coca-Cola’s Content 2020 advertising strategy. Content marketing coupled with social media, allows you to develop and deepen relationships with prospects. Creating relevant content for your audience boosts online traffic and accelerates new business opportunities. Most agencies haven’t learned this lesson.

Agency 256

Agency Marketing Brand Awareness Audience 256

AdExchanger

NOVEMBER 7, 2023

Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 123

Retail Media eCommerce Audience 123

AdExchanger

JANUARY 22, 2024

In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI.

Audience 127

Audience Agency Advertising Media 127

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early. But there was more to it: MTV.

Entertainment 293

Entertainment Education Audience Media 293

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Martech

MAY 10, 2024

“As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks. The drought is largely over.

Audience 105

Audience Advertising Media Entertainment 105

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Retail media has become increasingly popular in recent years, as retailers look to grow their revenue streams and brands and agencies seek to reach consumers in a buying mindset. Why we care. Get MarTech! In your inbox.

Retail 121

Retail Media Demand Side Platform Viewability 121

Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

Audience 108

Audience MarTech Advertising Media 108

Ad Monsters

DECEMBER 19, 2024

The question remains: How can publishers execute direct media transactions at scale? Leveraging First-Party Data to Optimize Reach and Campaign Performance In 2020, Tripadvisor was on course to reach record revenue, but as the way people traveled began to change, so too did the way Tripadvisor approached advertising.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

Digiday

APRIL 22, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 85

Audience Media Marketing 85

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media 113

Media MarTech Audience Marketing 113

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 68

Cookies Retargeting Audience Media 68

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Ad Monsters

MAY 11, 2022

There’s been a crackdown on audience insights in the publishing world. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. Performance now.

Audience 93

Audience Cookies Media Advertising 93

Martech

SEPTEMBER 25, 2024

Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.” She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Brand Awareness 108

Brand Awareness MarTech Video Ads Communications 108

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Related Content: 10 PPC Trends You Can’t Ignore in 2020.

Media 127

Media Marketing Machine Learning SEO 127

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Digiday

JUNE 22, 2022

Publishers have historically struggled to compete for audiences’ attention when they were shifting to consuming content on social media platforms like Facebook and YouTube. I’m very pessimistic about our current state of media in the U.S. The numbers regarding audiences’ news avoidance aren’t the report’s only downers.

Audience 91

Audience Media Marketing 91

Single Grain

MAY 4, 2021

Dive Deeper: The Impact of Social Media on Business in 2021. 7 Ways to Improve Your Social Media Videos in 2021. In this article, we will discuss seven ways to improve your social media videos. A minute is just enough to intrigue your audience. They can start and finish the whole transaction on social media.

Media 128

Media Audience SEO Conversion 128

Basis

NOVEMBER 19, 2024

And in recent years, these struggles have been amplified by industry developments such as increasing signal loss and growing media fragmentation. 3 Considerations for Upgrading an Agency Tech Stack In 2024, marketers are only using about one-third of their martech stack’s capabilities—down from 58% in 2020.

Agency 98

Agency MarTech Advertising Audience 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. with its Candidates + Causes team.

Advertising 92

Advertising CPM Impressions Video Ads 92

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? So, social media provides great marketing opportunities.

Media 98

Media Marketing SEO Impressions 98

Single Grain

AUGUST 11, 2020

” Attention marketing is a category of online marketing that aims to engage and acquire new customers through non-invasive means, often via social media. The Complete Guide for 2020. It can be a quick blog post, a video or an infographic, and is well suited for social media. What Is Feature Marketing?

Marketing 145

Marketing Audience Education Pop-Up 145

More About Advertising

DECEMBER 16, 2020

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021.

Audience 125

Audience Ad Tech Finance Media 125

Single Grain

AUGUST 19, 2021

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. Amazon.sa for Saudi Arabia.

SEO 98

SEO Audience Conversion Pop-Up 98

Martech

JANUARY 28, 2022

Technology brands became the biggest spenders, pushing media into second place. Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. This means fragmented audiences, of course, but also potentially highly engaged audiences. Why we care.

Advertising 123

Advertising ROI Audience MarTech 123

Advendio

FEBRUARY 21, 2023

We can expect to see retail media increase by more than $50 billion in the US in 2023 alone. As media groups, it is daunting to have to take on yet one more major competitor in the digital ad marketplace, but this is an area that publishers can’t afford to miss out on. What is Retail Media? It happens often, right?

Retail 87

Retail Media Real Estate eCommerce 87