Single Grain

JUNE 15, 2020

3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We saw that they were duplicating an ad set multiple times but just changing the age demographic by one point – so it was essentially the same audience, but from 23 year olds to 24 year olds.

Food 105

Food eCommerce Retargeting Conversion 105

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Cookies Retargeting 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

AUGUST 7, 2020

This helps to explain why time spent with mobile audio media is expected to stay flat between 2019 and 2020 , according to eMarketer. Install Trends of the Top Audio Mobile Apps During the first three months of 2020, Spotify was the consistent leader among all of the mobile apps we looked at for this effort.

Retargeting 52

Retargeting Media Marketing Audience 52

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. Is Instagram getting rid of likes in 2020 and beyond? How will removing likes on Instagram impact audience engagement and brand loyalty? Is Instagram Getting Rid of Likes in 2020 and Beyond?

Media 141

Media Marketing Brand Awareness Ad network 141

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

MNTN

JULY 19, 2022

In 2020, 59% of consumers said that they often spend more than a gift card’s value (a trend that has been the case for years ). Complications tied to the COVID-19 pandemic, including lockdowns and labor shortages, caused notable global supply chain issues in 2020 and 2021. Not to mention, retargeting has never been easier!

Advertising 88

Advertising Retail Shipping Retargeting 88

Adtaxi

JUNE 1, 2022

The number of emails delivered per day is estimated to be near 320 billion (up from 306 billion in 2020), and spam filters are working overtime to bring only the most relevant email messages to your customers’ attention. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Martech

JANUARY 11, 2022

The film wrapped shooting in 2020 right before the pandemic became widespread. In March 2020, Tourism Ireland paused its paid media advertising. In March 2020, Tourism Ireland paused its paid media advertising. “At With borders closed by St. Retooling a marketing strategy during the recovery.

Marketing 107

Marketing Data Management Platform Retargeting Media 107

Basis

JULY 28, 2022

Automatic content recognition (ACR): technology built into smart TVs that allows the TV to identify what is playing on the screen—and helps marketers to target audiences more precisely. It’s March 2020, and the world is in the throes of unknown waters: the COVID-19 pandemic. The Growth of Connected TV.

Advertising 89

Advertising Retargeting A/B Testing Ad Inventory 89

Basis

MAY 9, 2022

A 2020 Salesforce study found that 66% of all buyers (including both B2B and B2C) expect companies to understand their unique needs and expectations, 52% expect offers to always be personalized, and 76% expect consistent interactions across departments. The Rising Demand for Personalization. Geo-targeting campaigns. Sequential storytelling.

Geo targeting 83

Geo targeting Advertising Machine Learning Audience 83

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. For example: Those in your Video Views objective audience will be more likely to watch videos on Facebook. Keep in mind that this may lead to a reduced audience reach. NEW & IMPROVED! There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

MobileAds

DECEMBER 1, 2020

The graph below shows the numbers of Facebook users from 2015 to 2020. and finding out what works the best across other groups of audiences. Facebook itself recommends using this feature on a larger group of audiences, and each campaign has to be separately managed for a specific group of audience. Source: Statista.

Retargeting 52

Retargeting Audience Conversion Advertising 52

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. billion in 2020. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns. These are just some examples of great retargeting strategies.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

NOVEMBER 17, 2020

Instead, I like to use them for brand-building and retargeting. To do that, you’ll use LinkedIn’s Website Retargeting functionality and build your campaign around high-impact pages on your site. They’re a great way to build awareness and keep your brand top-of-mind with leads you’ve reached through other channels.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Basis

MAY 27, 2022

Since 2020, economic crises including the COVID-19 pandemic, major supply chain disruption, and inflation have piled up, leading to an increasingly stressed consumer base. Automotive digital ad spending is expected to continue its steady climb (after a dip in 2020) up to 19 billion in 2023. Market for Brand Loyalty.

Marketing 89

Marketing Retail Audience Retargeting 89

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

SEPTEMBER 12, 2019

So when they tell their fans and followers about how great your product is, there is a much higher chance that their audience will convert, simply because they need the product and trust the influencer. The influencer marketing space is expected to hit $10 billion by 2020. How to Work with YouTube Influencers to Grow Your Business.

Marketing 101

Marketing ROI Audience SEO 101

Basis

MAY 29, 2023

After the total number of trips taken by US travelers decreased by 33% in 2020 , that number has steadily increased and is forecast to continue to grow in the coming years. Or, a tourism company that offers immersive local experiences might target audiences 21+ with creative that features alcoholic beverages.

Marketing 90

Marketing Retargeting Audience Machine Learning 90

Single Grain

JANUARY 15, 2020

Retargeting: You can even retarget prospects who are interested in your business but are not actively looking to buy anything. Figure out the pain points of your target audience and then host a live video on social media channels to address those problems and provide a solution. Learn more. ). Learn more.). Learn more.).

Media 132

Media Marketing SEO ROI 132

RevX

OCTOBER 25, 2021

It is not enough to put ads in front of an audience (ad fatigue and ad blindness are real). Programmatic mobile advertising supports this meaningfully by delivering gaming ads to the audience that matter where it matters. Users in mobile gaming have been behaving differently since 2020. This means that the competition is fierce.

Advertising 52

Advertising Retargeting CPA CPM 52

Ad Monsters

NOVEMBER 16, 2022

Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. At the same time, Seller Defined Audiences (SDA) has become one of the go-to concepts that the industry is starting to wrap its collective head around as a cookie replacement. Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. The North Face takes on this principle by stocking inventory that is based on their local audience. Don't know why your website isn't converting its visitors to customers?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

InMobi

MAY 5, 2021

Audience Questions During The Webinar During the webinar, a number of great questions came in from the audience. In 2020, about 30% of all iOS users had selected LAT. Meaning, are we able to target audiences that were built out prior to the roll out of ATT? Specifically, the webinar covered how iOS 14.5 Once iOS 14.5

Retargeting 52

Retargeting Audience Advertising Cookies 52

Basis

JUNE 24, 2022

The travel industry has been hit particularly hard over the last three years—it was one of the first to suffer back in 2020 and will likely be one of the last to fully recover with eMarketer estimating that digital travel-related bookings won’t return to 2019 levels before 2024. The Rise of Loyalty Programs.

Marketing 97

Marketing Retargeting Finance Audience 97

SpotX

JUNE 14, 2021

To reach these expanding audiences, 60% of US advertisers are planning to move ad spend from linear TV to CTV or OTT this year and take advantage of the unique opportunities in this emerging market. Audience targeting. of total media ad spend in 2020. Streaming is one behavior change we can expect to remain permanently. .

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Hubgen, founded in 2020, is a digital marketing agency based in the U.K. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. What Is an Addressable Audience?

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Single Grain

JANUARY 29, 2020

However, you can publicize your business and capture the attention of your target audience by leveraging SaaS-specific SEO strategies. Learn More: 8 SaaS Marketing Trends You Can’t Ignore in 2020. Content marketing helps you spread brand awareness, create interest in your product, generate leads, and retarget potential customers.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. Only recently, Apple’s Safari and Firefox discontinued support for cookies.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. It uses the operation ` sendHistogramReport() ` to gather data from Protected Audience API and Shared Storage, providing noised summary reports.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

PrograMetrix

JULY 7, 2021

drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Location Retargeting. A less know but equally effective marketing strategy is location retargeting.

Advertising 52

Advertising Retargeting Geo targeting Retail 52