Single Grain

APRIL 8, 2020

Dive Deeper: * The Power of Social Shopping on Instagram (and How to Sell More in 2020). * 5 E-commerce Trends You Can’t Ignore in 2020. * 6 Customer Service Trends You Can’t Ignore in 2020. #5 6 – Create Special Retargeting videos. To see retargeting in action, you can visit websites of the brands you like.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting 66

Retargeting Media Conversion Rate Audience 66

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. It uses the operation ` sendHistogramReport() ` to gather data from Protected Audience API and Shared Storage, providing noised summary reports.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

AUGUST 25, 2020

All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. and use this data to either pick the best ads you already have or create new ones: Next, you can go into the ad launcher to select your audience (including AI audiences). Tool #8: Rebrandly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. billion in 2020. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns. These are just some examples of great retargeting strategies.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

MNTN

JULY 19, 2022

In 2020, 59% of consumers said that they often spend more than a gift card’s value (a trend that has been the case for years ). Complications tied to the COVID-19 pandemic, including lockdowns and labor shortages, caused notable global supply chain issues in 2020 and 2021. Not to mention, retargeting has never been easier!

Advertising 88

Advertising Retail Shipping Retargeting 88

MobileAds

DECEMBER 1, 2020

The graph below shows the numbers of Facebook users from 2015 to 2020. and finding out what works the best across other groups of audiences. Facebook itself recommends using this feature on a larger group of audiences, and each campaign has to be separately managed for a specific group of audience. Source: Statista.

Retargeting 52

Retargeting Audience Conversion Advertising 52

Adtaxi

JUNE 1, 2022

The number of emails delivered per day is estimated to be near 320 billion (up from 306 billion in 2020), and spam filters are working overtime to bring only the most relevant email messages to your customers’ attention. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

RevX

OCTOBER 25, 2021

It is not enough to put ads in front of an audience (ad fatigue and ad blindness are real). Programmatic mobile advertising supports this meaningfully by delivering gaming ads to the audience that matter where it matters. Users in mobile gaming have been behaving differently since 2020. This means that the competition is fierce.

Advertising 52

Advertising Retargeting CPA CPM 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Hubgen, founded in 2020, is a digital marketing agency based in the U.K. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years.

Cookies 67

Cookies First-Party Cookies GDPR Retargeting 67

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020. What Is an Addressable Audience?

Advertising 52

Advertising Audience Retargeting Manufacturing 52

Basis

MAY 9, 2022

A 2020 Salesforce study found that 66% of all buyers (including both B2B and B2C) expect companies to understand their unique needs and expectations, 52% expect offers to always be personalized, and 76% expect consistent interactions across departments. The Rising Demand for Personalization. Geo-targeting campaigns. Sequential storytelling.

Geo targeting 67

Geo targeting Advertising Machine Learning Audience 67

InMobi

MAY 5, 2021

Audience Questions During The Webinar During the webinar, a number of great questions came in from the audience. In 2020, about 30% of all iOS users had selected LAT. Meaning, are we able to target audiences that were built out prior to the roll out of ATT? Specifically, the webinar covered how iOS 14.5 Once iOS 14.5

Retargeting 52

Retargeting Audience Advertising Cookies 52

Basis

JULY 28, 2022

Automatic content recognition (ACR): technology built into smart TVs that allows the TV to identify what is playing on the screen—and helps marketers to target audiences more precisely. It’s March 2020, and the world is in the throes of unknown waters: the COVID-19 pandemic. The Growth of Connected TV.

Advertising 72

Advertising Retargeting A/B Testing Ad Inventory 72

SpotX

JUNE 14, 2021

To reach these expanding audiences, 60% of US advertisers are planning to move ad spend from linear TV to CTV or OTT this year and take advantage of the unique opportunities in this emerging market. Audience targeting. of total media ad spend in 2020. Streaming is one behavior change we can expect to remain permanently. .

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. Only recently, Apple’s Safari and Firefox discontinued support for cookies.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. For instance, cookie-based reports used to allow advertising teams to say, “This person saw my ad on this channel, they saw a retargeted ad X days later on this other channel, and then they purchased this product after X amount of time.”

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

YieldBird

SEPTEMBER 29, 2023

In January 2020, Google dropped a digital bombshell: third-party cookies in Chrome were on the way out. Emerging Privacy-Focused Ad Technologies Companies in the advertising tech industry are working on privacy-friendly technologies to help advertisers connect with their desired audience without using third-party cookies.

Cookies 52

Cookies Audience Retargeting Advertising 52

Basis

MAY 29, 2023

After the total number of trips taken by US travelers decreased by 33% in 2020 , that number has steadily increased and is forecast to continue to grow in the coming years. Or, a tourism company that offers immersive local experiences might target audiences 21+ with creative that features alcoholic beverages.

Marketing 73

Marketing Retargeting Audience Machine Learning 73

Martech

JANUARY 11, 2022

The film wrapped shooting in 2020 right before the pandemic became widespread. In March 2020, Tourism Ireland paused its paid media advertising. In March 2020, Tourism Ireland paused its paid media advertising. “At With borders closed by St. Retooling a marketing strategy during the recovery.

Marketing 92

Marketing Data Management Platform Retargeting Media 92

InMobi

MARCH 14, 2022

Since 2020, the region has experienced this festive season under lockdowns, social distancing, and a more measured outlook. Resilient brands will: Leverage consumer context through deterministic audiences to drive personalization experiences at scale. Inspire with immersive creatives to tease, launch, and retarget.

Retargeting 52

Retargeting Retail Audience Marketing 52

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. This initiative aims to create a safer online environment for consumers, while still helping advertisers reach their target audiences. Much like the GDPR and EU citizens.)

GDPR 52

GDPR Cookies Pop-Up Audience 52

Basis

MAY 27, 2022

Since 2020, economic crises including the COVID-19 pandemic, major supply chain disruption, and inflation have piled up, leading to an increasingly stressed consumer base. Automotive digital ad spending is expected to continue its steady climb (after a dip in 2020) up to 19 billion in 2023. Market for Brand Loyalty.

Marketing 72

Marketing Retail Audience Retargeting 72

Ad Monsters

NOVEMBER 16, 2022

Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. At the same time, Seller Defined Audiences (SDA) has become one of the go-to concepts that the industry is starting to wrap its collective head around as a cookie replacement. Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

PrograMetrix

JULY 7, 2021

drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Location Retargeting. A less know but equally effective marketing strategy is location retargeting.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Digital Remedy

JUNE 27, 2023

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Cut through the noise and leverage high-engagement creatives to be seen by the right audience at the right time.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

InMobi

MARCH 18, 2022

Brands must leverage deterministic audiences to drive immersive and personalized experiences at scale. Retarget – Embrace the power of sequential storytelling to nudge potential consumers down the marketing funnel. But it can be tough for brands today to understand their users. Southeast Asian consumers now buy across 8.1

Retargeting 52

Retargeting Audience Marketing Advertising 52

Digital Remedy

NOVEMBER 1, 2022

After 2020, when people were confined to their homes and relied on online holiday shopping, consumers are now eager to get out and get deals in person. It’s also recommended to launch a pre-holiday brand awareness campaign to ensure your audience is familiar with your product before it’s even time to make purchases.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. For example: Those in your Video Views objective audience will be more likely to watch videos on Facebook. Keep in mind that this may lead to a reduced audience reach. NEW & IMPROVED! There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

NOVEMBER 17, 2020

Instead, I like to use them for brand-building and retargeting. To do that, you’ll use LinkedIn’s Website Retargeting functionality and build your campaign around high-impact pages on your site. They’re a great way to build awareness and keep your brand top-of-mind with leads you’ve reached through other channels.

CPL 98

CPL Retargeting ROI Click Through Rate 98

MNTN

MAY 20, 2022

Quantity of expected viewers: This can be a contentious one, as it’s more important to target the right audience that is aligned with your brand, instead of the biggest audience. However, a general rule is that the larger the audience, the higher the cost. Other Factors Influencing TV Ad Cost.

Audience 52

Audience Advertising Retargeting Impressions 52

MNTN

AUGUST 24, 2022

They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. Meanwhile, CenturyLink expanded and reorganized its offerings when it became Lumen Technologies in September 2020. MVPD Pros and Cons.

Audience 52

Audience Retargeting Advertising Video Ads 52