Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. billion during 2019-2023.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! How to Develop a Content Marketing Strategy.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Single Grain

DECEMBER 24, 2019

Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. If you're a seller and want to compete for customers in 2020 and make sure your products are seen, you need to take advantage of these new opportunities.

CPC 90

CPC Video Ads Shipping Retargeting 90

Single Grain

MAY 19, 2020

Content marketers often tend to be more haphazard in their efforts: They write an article without doing the research to see what their specific audience wants. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. They publish frequently or infrequently but without plotting their long-term goals.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. How to Allocate Your Marketing Budget in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Martech

JANUARY 28, 2022

Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising. This means fragmented audiences, of course, but also potentially highly engaged audiences. Why we care.

Advertising 123

Advertising ROI Audience MarTech 123

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Measure the client’s return on investment.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. Once you have a few testimonials, find out where your target audience hangs out and give free advice every single day. Now that you have an evergreen content machine, how can you get the maximum ROI from it? Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. They are too expensive, and we just don’t see the ROI.”. 84 Influencer Marketing Statistics for 2020 [Infographic]. * The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing.

ROI 145

ROI Pop-Up SEO Marketing 145

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. 5 E-commerce Trends You Can’t Ignore in 2020. Dead Link Checker.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

JANUARY 20, 2020

The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge. 8 SaaS Marketing Trends You Can’t Ignore in 2020.

SEO 130

SEO Conversion Audience A/B Testing 130

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

Ad Monsters

OCTOBER 18, 2022

With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). OOH delivers in the ROI category.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Now, it’s arguably the most effective strategy you can use to connect with your audience. They help you establish authority with input from a respected voice.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. More than half of the world now uses social media: As of 2020 there were 3.6 Higher ROI. In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Martech

SEPTEMBER 12, 2022

Instead of product (candidate) ads, they ran brand ads designed to connect with the target audience on an emotional level. . A lot went into efforts that failed every conceivable ROI test. . million from the target audience. Demands for refunds went from less than $2 million in 2020 to more than $8 million this year.

Marketing 98

Marketing Audience MarTech ROI 98

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher.

Marketing 141

Marketing Machine Learning ROI Communications 141

Martech

NOVEMBER 9, 2021

“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. Artefact was just rolling out pilot programs for their audience engine in test markets.

MarTech 111

MarTech Audience Entertainment ROI 111

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Single Grain

SEPTEMBER 12, 2019

Branding, speaking your audience’s language, choosing appropriate platforms for your product, and figuring out which marketing strategies are most effective for your target market can be a real challenge. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. 2) Know Your Audience: Rebuild Strategic Themes and Segment Audiences. As your audience grows, their needs change — and so does your strategy. How to Implement User Intent to Build an Audience for Your Content. Get A Free Consultation.

ROI 106

ROI Audience SEO Click Through Rate 106

Martech

JULY 20, 2021

Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. billion in revenue in 2020 and last week they filed for an initial public offering leading to a potential market valuation of over $6 billion. Germany, France, Australia, and Canada. Weber generated over $1.5

eCommerce 113

eCommerce ROI Media Audience 113

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. 1) Interactive Infographics.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

SEPTEMBER 8, 2021

The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. Audience and intelligence. Of course, for many businesses, marketing automation acts as their email solution.

Marketing 141

Marketing SEO Retail Finance 141

Martech Series

JANUARY 6, 2023

It’s effective because it provides an opportunity to create closer, more valuable, relationships with prospects and customers, coupled with access to a wealth of audience intelligence, first-party and zero-party data. Some goals to think about include: Lead gen/better ROI opportunities. Increased engagement. Improved brand recognition.

Marketing 111

Marketing Audience ROI Conversion 111

Basis

JUNE 28, 2022

Channel Factory’s global research report reveals key insights across the US, UK, Italy, Singapore and Australia to illustrate how people are using social media platforms today compared to in 2020. Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. Google Marketing Live: Everything You Need to Know [:05].

ROI 84

ROI Ad Targeting Media Audience 84

Banner Flow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. In this article, we take a closer look at social ad trends.

Media 98

Media Advertising ROI Entertainment 98

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Was it the creative? Where it ran?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. billion as of July 2020. An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. Indeed, users now total 3.96

Media 98

Media Advertising Pop-Up Clickbait 98

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. Source: Nirosha Methananda.

Marketing 113

Marketing Audience Brand Awareness Conversion 113

Single Grain

JANUARY 24, 2025

Content repurposing ensures your message reaches your audience when it matters most. This approach allows for: Increased visibility : By breaking down long-form content into digestible segments, brands can cater to diverse audience preferences. Conversions : Long-form content drives a 35% higher ROI.

Conversion 52

Conversion ROI Marketing Media 52