Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. 1) Figure Out Your Audience. Whether you want better insights from Google Ads or a more targeted video, figuring out and defining your audience is the first step in any content-creation process. Dive Deeper: How to Research Your Audience Before Producing an Explainer Video.

Audience 130

Audience Marketing SEO ROI 130

Single Grain

DECEMBER 24, 2019

Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. If you're a seller and want to compete for customers in 2020 and make sure your products are seen, you need to take advantage of these new opportunities.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! How to Develop a Content Marketing Strategy.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. How to Allocate Your Marketing Budget in 2020.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

MAY 19, 2020

Content marketers often tend to be more haphazard in their efforts: They write an article without doing the research to see what their specific audience wants. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. They publish frequently or infrequently but without plotting their long-term goals.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2020. Prepare Your 2020 SEO Reports in 8 Steps. Measure the client’s return on investment.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Martech

JANUARY 28, 2022

Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising. This means fragmented audiences, of course, but also potentially highly engaged audiences. Why we care.

Advertising 120

Advertising ROI Audience MarTech 120

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. Once you have a few testimonials, find out where your target audience hangs out and give free advice every single day. Now that you have an evergreen content machine, how can you get the maximum ROI from it? Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. 5 E-commerce Trends You Can’t Ignore in 2020. Dead Link Checker.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Monetize More

JUNE 26, 2023

Google’s Integration With the TCF When Google integrated with the IAB Europe’s Transparency and Consent Framework (TCF) in 2020, we ensured that our ad systems provide transparency and choice for European users. Overall, the TCF benefits both users and businesses alike. These users are more likely to engage with your ads.

ROI 52

ROI Ad network Ad Tech Conversion 52

Ad Monsters

OCTOBER 18, 2022

With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). OOH delivers in the ROI category.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Martech

SEPTEMBER 12, 2022

Instead of product (candidate) ads, they ran brand ads designed to connect with the target audience on an emotional level. . A lot went into efforts that failed every conceivable ROI test. . million from the target audience. Demands for refunds went from less than $2 million in 2020 to more than $8 million this year.

Marketing 85

Marketing Audience MarTech ROI 85

Martech Series

JULY 28, 2022

Retail teams can visualize first in a digital twin of the store to maximize ROI by leveraging ShopperMX , a virtual visualization platform for storytelling, collaboration and shopper insights. “E-commerce became a necessity for many consumers in 2020 and has continued to increase in popularity even as we go back to in-store shopping.

Retail 81

Retail Manufacturing ROI MarTech 81

Basis

JUNE 28, 2022

Channel Factory’s global research report reveals key insights across the US, UK, Italy, Singapore and Australia to illustrate how people are using social media platforms today compared to in 2020. Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. Google Marketing Live: Everything You Need to Know [:05].

ROI 68

ROI Ad Targeting Media Audience 68

Martech Series

AUGUST 5, 2022

As more players discover the thrill of immersive gaming experiences, Thirdverse is uniquely positioned to serve these audiences with superior quality content. Thirdverse is dedicated to realizing a “VR x Metaverse” and has been developing VR games in Japan and the United States since 2020.

MarTech 79

MarTech ROI Marketing Audience 79

InMobi

JANUARY 27, 2021

Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. Tn hours have been spent on mobile by the average user in 2020. India leads the mobile-first economy with an estimated 734 million users by the end of 2020, with an annual increase in userbase by 29%.

Marketing 52

Marketing Search Advertising ROI Entertainment 52

Martech

NOVEMBER 9, 2021

“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. Artefact was just rolling out pilot programs for their audience engine in test markets.

MarTech 104

MarTech Audience ROI Entertainment 104

Martech Series

JANUARY 6, 2023

It’s effective because it provides an opportunity to create closer, more valuable, relationships with prospects and customers, coupled with access to a wealth of audience intelligence, first-party and zero-party data. Some goals to think about include: Lead gen/better ROI opportunities. Increased engagement. Improved brand recognition.

Marketing 111

Marketing Audience ROI Conversion 111

Martech Series

NOVEMBER 3, 2022

With this new partnership, Versium and KDI’s newly enriched commerce data sets will decrease ad spend waste by improving audience targeting and enhancing the customer journey across the omnichannel. In 2020, CPG purchases in this sector totaled $11.2BN transaction volume, with Data Volume in excess of 100MM Records.

Food 52

Food Retail Audience MarTech 52

Single Grain

OCTOBER 30, 2020

This post was updated October 2020. They are too expensive, and we just don’t see the ROI.”. 84 Influencer Marketing Statistics for 2020 [Infographic]. * The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing.

ROI 145

ROI Pop-Up SEO Media 145

Digiday

MARCH 27, 2023

Podcast advertising is maturing, both in terms of measurement capabilities and audience sizes — and more later stage brands are taking notice. Per Bailey, that spend on podcasts has been steadily increasing over the last five years, especially as audiences grow around more niche topics. She did not disclose specific sale figures.)

Advertising 72

Advertising Audience Conversion ROI 72

Banner Flow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. In this article, we take a closer look at social ad trends.

Media 98

Media Advertising ROI Entertainment 98

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 118

Marketing Retail Retargeting Conversion Rate 118

Ad Ops Hero

OCTOBER 2, 2023

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher.

Marketing 137

Marketing Machine Learning ROI Communications 137

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Each one has a slightly different audience composition and membership numbers.

Viewability 82

Viewability Conversion Rate Impressions Conversion 82

Martech

JANUARY 31, 2023

COPs also help businesses maximize ROI from investments in driving traffic to websites or mobile apps. Only one in ten said their approach was fully automated, powered by machine learning, and delivering personalized experiences that tie back to measurable commercial benefits, according to a 2020 Decibel and Econsultancy report.

Conversion 98

Conversion Machine Learning A/B Testing Conversion Rate 98

Adtaxi

JUNE 1, 2022

The channel’s rare combination of favorable ROI metrics and immunity to the effects of increasingly strict privacy regulations makes it a viable outlet for effective, personalized digital campaigns. contact us. Email marketing is alive and well in 2022. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Spoton Digital Media

APRIL 18, 2022

This was the default version of Google Analytics until 2020. Get better ROI attribution. Make better predictions about audience behaviors. It allows you to create an audience of users likely to purchase and identify audiences less likely to convert. What Are Universal Analytics (UA) and Google Analytics 4 (GA4)?

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Digiday

JANUARY 12, 2023

Since 2020, BMW has spent millions of dollars on a range of partnerships with esports organizations and events. In total, BMW partnered with 11 different esports orgs between 2020 and 2023, according to the gaming and esports industry data platform GEEIQ.

Manufacturing 73

Manufacturing ROI Entertainment Communications 73

Single Grain

SEPTEMBER 12, 2019

Branding, speaking your audience’s language, choosing appropriate platforms for your product, and figuring out which marketing strategies are most effective for your target market can be a real challenge. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels.

Marketing 101

Marketing ROI Audience SEO 101

Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. Since March 2020, millions of people have either quit their jobs or been let go. ISPs will want to serve your audience more of that, so you’re more likely to land in the inbox. Email shows no signs of slowing down.

Brand Awareness 106

Brand Awareness Audience ROI Marketing 106