Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. Don’t believe me?

SEO 114

SEO Brand Awareness Audience ROI 114

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

SEO 137

SEO CPC Conversion Rate Education 137

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Conversion Education Audience 98

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

SEO 98

SEO Real Estate Audience Pop-Up 98

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. That’s why we’ve rounded up the six biggest Google Ads trends for 2020 to help you plan the right marketing campaigns for your business this year. Trend #4: Expanded Audience Segments.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Let’s begin!

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. How to Think Like an Investor to Win at Content Marketing in 2020. NOW UPDATED! Building brand awareness.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JANUARY 10, 2020

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Here are the top 18 Shopify SEO plugins that will help increase your e-tail store's organic rankings and drive more traffic to your site. 1) Plug in SEO.

SEO 110

SEO Conversion Conversion Rate Click Through Rate 110

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. Click To Tweet. What Is a Marketing Budget?

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

DECEMBER 31, 2019

5 E-commerce Trends You Can't Ignore in 2020. Top 18 Magento SEO Plugins for Your E-commerce Site. Offer fast, informative responses to build trust among your audience. According to Gartner , 100 million shoppers will use AR online and in-store by 2020. Book My Free Marketing Consultation. Adopt a mobile-first outlook.

SEO 102

SEO Conversion Audience Retail 102

Single Grain

MARCH 23, 2022

There's a seemingly infinite number of SEO companies out there, many of whom will promise you the moon. Which SEO firm can you trust to provide a legitimate service with tangible, measurable results? In this comprehensive guide to 2022's best SEO agencies, we'll do the legwork for you and let you decide. What Is an SEO Agency?

SEO 52

SEO Agency Click Through Rate Conversion 52

Single Grain

DECEMBER 16, 2019

With such lucrative opportunities, it’s little surprise that so many people are tempted by the prospect of leaving their day jobs to become influencers : Let’s take a look at nine vital influencer marketing trends to expect in 2020, so you can be ready to ride the wave of growth! Book My Free Marketing Consultation. Click To Tweet.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

DECEMBER 13, 2019

The year is 2020 and SEO has evolved again. Yet another SEO strategy to get your head around! But here’s the deal: Topic clusters will continue to be the rock ’n’ roll star of SEO as we head into the new year. 42 Digital Marketing Trends You Can’t Ignore in 2020. SEO Keyword Research Made Easy in 2019.

SEO 105

SEO Non-Profit Education Marketing 105

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. billion during 2019-2023.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. 1) Figure Out Your Audience. Whether you want better insights from Google Ads or a more targeted video, figuring out and defining your audience is the first step in any content-creation process. Dive Deeper: How to Research Your Audience Before Producing an Explainer Video.

Audience 130

Audience Marketing SEO ROI 130

Single Grain

MARCH 30, 2020

Look for things like a manufacturer, vendor or fulfillment company questionnaires to help you ask the right questions in order to make proper changes for your business in 2020. You might even get some lift if your audience is searching for things like after-Christmas sales! 5 E-commerce Trends You Can’t Ignore in 2020.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

OCTOBER 30, 2019

A strong SEO strategy is key to the success of your website. However, SEO doesn’t merely involve using the right keywords in the right places, making sure your site is mobile-friendly, and posting strong content that attracts guests. Is shared hosting a reasonable choice or will it harm your SEO? Get A Free Consultation.

SEO 71

SEO Audience Conversion 71

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. The problem with this is that at the beginning you probably don’t have the capital to hire true experts in each area (SEO, PPC ,etc). For example, if you feel you’re best at SEO, offer only SEO services. Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. They target niche audiences instead of mass audiences. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings. Dive Deeper: SEO Keyword Research Made Easy in 2019. High focus.

SEO 92

SEO Real Estate Conversion Banner 92

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Martech Series

JULY 29, 2022

During the pandemic in 2020 – 21, numerous touchless technologies helped to reduce touchpoints and increased safety. That is why businesses and SEO must modify their SEO strategies to consider these elements/tactics too. When users search through voice, the search engine suggests the local SEO-optimized voice search entries.

SEO 102

SEO Machine Learning Conversion eCommerce 102

Single Grain

MAY 19, 2020

Content marketers often tend to be more haphazard in their efforts: They write an article without doing the research to see what their specific audience wants. For example, Single Grain’s “ 42 Digital Marketing Trends You Can't Ignore in 2020 ” ranks for ~3.2K Now, if you’re a seasoned content marketer or SEO, you already know this.

Marketing 116

Marketing Conversion ROI Conversion Rate 116

Ad Rants

FEBRUARY 28, 2023

The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. When accomplished well, digital PR is a true blend of traditional PR along with content marketing and SEO. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020.

Marketing 205

Marketing SEO Food Public Relations 205

Single Grain

SEPTEMBER 23, 2020

ClickFlow is an easy-to-use SEO experimentation tool — but don't take our word for it! Dive Deeper: 8 Quick SEO Wins You Can Get by Using ClickFlow. Reason 4: SaaS + SEO = Expert. We know SaaS SEO better than anyone else. Reason 5: Building Audiences. We know how to build an audience — and how important that is.

Agency 98

Agency SEO Marketing Pop-Up 98

Martech Series

AUGUST 5, 2022

SEO priorities change regularly, design trends quickly lose their relevance, and platforms and systems are constantly rolling out new features to explore. Bugs happen, SEO rapidly changes, and you may even find an error or need to update a section of copy with new information. Most leaders understand the basics of digital marketing.

Marketing 124

Marketing SEO Conversion Communications 124

Single Grain

MARCH 30, 2021

SEO folks know that these kinds of results are unexpected, but we also know that SEO is a big experiment. I know that these results are weird because I work in SEO and content strategy, and I play with a lot of content designed to wrangle in that good ol' juicy organic traffic. My site's DR is 1.2 How Did this Article Rank?

SEO 88

SEO Media Fashion Audience 88

Single Grain

SEPTEMBER 8, 2020

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. The good news is that taking the time to update your content along with the year in the title tag will give you a considerable SEO boost. 3) Entice Your Audience with On-SERP SEO.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

DECEMBER 27, 2019

In 2020, the podcast industry is going to grow even faster with a flurry of advertising activity and technological changes, which is great news for content creators and listeners alike. Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. Get A Free Consultation.

SEO 23

SEO Audience Pop-Up Communications 23

Martech

SEPTEMBER 8, 2021

The number three solution replaced was CRM (23%), which was surprising because while B2B businesses especially had good reasons to acquire a CRM in 2020, it’s not as clear why existing CRMs needed replacing. Audience and intelligence. Of course, for many businesses, marketing automation acts as their email solution.

Marketing 130

Marketing SEO Retail Finance 130

Single Grain

JUNE 2, 2023

By December of 2020, 64.82% of all Google searches (desktop and mobile combined) ended without a click. Zero-click searches have become a hot topic of discussion in the world of SEO and digital marketing. This means that advertisers will need to focus on creating high-quality ads that resonate with their target audience.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

Martech

APRIL 26, 2023

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? Your audience is totally different.” And I’m like, “No, you don’t because that’s not where your audience is.” Here’s their ROI, here’s their audience. It’s been a lot of freelance.

MarTech 82

MarTech SEO Audience Education 82

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Rewrite your title to signify freshness, like “updated for 2020”. Add extra high-performing keywords that boost SEO.

Media 132

Media Marketing SEO ROI 132

Ad Monsters

FEBRUARY 23, 2024

Still, they saw a need to create an organization to uplift the Black media space. “In 2020, I was sitting in the same Harlem apartment where I launched my company, BleuLife Media Group, and realized the need for support. BOMESI trains Black-owned media publishers on audience growth, SEO, revenue, and programmatic advertising.

Media 72

Media Education Audience SEO 72

Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. The Best Way to Track Your Keyword Rankings in 2020. * 6) Improve the SEO Score of Your Content.

SEO 145

SEO Conversion ROI Marketing 145

Martech

AUGUST 22, 2023

SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation. The SEO team emphasized phrases and word strings, which were more likely to indicate a serious need. Source: RH Blake 2.

Manufacturing 79

Manufacturing SEO Communications Pharmaceuticals 79