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CPG Strategy 101: Understanding the Modern Consumer Journey

Digital Remedy

But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field? Consumer Buying Trends With CPG Brands CPG advertisers not only have to accommodate industry challenges but also shifting buying trends.

Food 105
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The Social Exodus: Adland’s Budgets Are on the Move

MNTN

This drop illustrates the impact privacy changes have had on social advertising—but it’s not the only thing influencing advertisers’ need to seek out alternatives. While privacy updates have impacted advertisers’ bottom lines, it’s the headlines full of controversy that have affected brand equity. Brand Equity At Risk.

CPA 98
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TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TechCrunch Ads

TikTok says brands will also be able to optimize their strategies by better understanding audiences and engagement. With the new integration, brands will be able to understand their audiences better and stay engaged with users on TikTok by maintaining a consistent response cadence, TikTok says.

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5 Social Media Advertising Trends | 2021

Banner Flow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The research shows that more than half of the global population now uses social media. billion as of July 2020. Why you should use video for your social advertising.

Media 98
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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Other formats should be monitored, especially audio.

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Advertising on Snapchat: What Marketers Need to Know

Basis

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Then you’ll want to be a video advertising expert.

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Four key social media advertising trends for 2022

Banner Flow

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring?

Media 98