Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. 4 Amazon Ads Trends You Can’t Ignore in 2020.

CPC 90

CPC Video Ads Shipping Retargeting 90

Basis

MARCH 17, 2025

In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close.

Advertising 79

Advertising CPM Impressions Video Ads 79

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Admixer

OCTOBER 22, 2020

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground.

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Ad network Video Ads Audience Advertising 52

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

InMobi

OCTOBER 13, 2020

The poll reached a diverse panel over 1,600 adults from across the United States, asking questions around what will draw people to local stores and online shopping portals, particularly during the upcoming 2020 holiday shopping season. More Americans will be buying from mobile in 2020 than in 2019.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. You want to go to the next level?

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Video Ads Banner Communications Advertising 52

InMobi

SEPTEMBER 23, 2020

The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile. Million Audiences Recorded a 100% leap in engagement 3. Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Martech

MARCH 11, 2022

Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73 Source Data.ai ) User penetration is expected to hit 28.5% Statista) Mobile gamers play 10+ hours a week, on average. Tapjoy ).

Advertising 111

Advertising Pop-Up Banner Video Ads 111

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

Video Ads 115

Video Ads Conversion MarTech Audience 115

Brid.tv

FEBRUARY 24, 2025

But beyond engagement , video is also a key driver in revenue generation if monetized properly. The right monetization model can make all the difference, shaping a publishers content reach, audience engagement, and overall content profitability. It offers steady revenue and fosters strong audience retention.

Audience 52

Audience Ad network Education Video Ads 52

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Adtaxi

MARCH 22, 2022

Video is dynamic and entertaining, which makes it more compelling to watch and share with others. A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. What about 2020? We will keep working on doing mobile video right, especially for brands. We are closely looking at bringing video pods further into the in-app advertising space.

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Header Bidding A/B Testing GDPR Cookies 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 95

Advertising Impressions CPM Cookies 95

VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. 7) Tutorial/How To.

Audience 145

Audience Marketing ROI Brand Awareness 145

Aronson Ads

JUNE 1, 2022

Wallaroo Media also reports that TikTok had 62 million downloads in Q1 of 2020, giving it the best quarter by any app, ever. The ability to reach a massive audience is one of the most significant benefits of the app for advertisers. This level of customization lets a business tailor ad campaigns toward its goals.

Marketing 91

Marketing Audience Video Ads Media 91

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

Communications 52

Communications Entertainment Conversion Audience 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

Communications 52

Communications Conversion Entertainment Audience 52

Single Grain

JULY 21, 2021

One way they do so is through the use of Audience Signals the advertisers provide — either remarketing lists or custom audiences — allowing Google to show more ads to an audience that's more likely to convert. Trend #4: Product Feeds for Video Action Campaigns. 9 Factors that Can Immensely Boost Your Local SEO.

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Conversion CPA GDPR SEO 111

Ad Wisey

MAY 13, 2022

How can ad management platforms help e-commerce businesses? Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 10 best ad management tools for e-commerce. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Supergut launched as Muniq in 2020, but rebranded early this year. ”

Conversion 72

Conversion Food Education Audience 72