Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. 4 Amazon Ads Trends You Can’t Ignore in 2020.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

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Video Ads Finance Viewability Entertainment 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. You want to go to the next level?

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Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . music gig, party or storefront).

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Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

OCTOBER 13, 2020

The poll reached a diverse panel over 1,600 adults from across the United States, asking questions around what will draw people to local stores and online shopping portals, particularly during the upcoming 2020 holiday shopping season. More Americans will be buying from mobile in 2020 than in 2019.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

SEPTEMBER 23, 2020

The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile. Million Audiences Recorded a 100% leap in engagement 3. Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

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Audience Entertainment Media Brand Awareness 64

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

InMobi

FEBRUARY 5, 2020

Last year, InMobi Exchange grew on the back of our strong efforts around transparency, our unparalleled audiences and brand demand. What about 2020? We will keep working on doing mobile video right, especially for brands. We are closely looking at bringing video pods further into the in-app advertising space.

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Header Bidding A/B Testing GDPR Cookies 52

VideoWeek

OCTOBER 24, 2022

In this sponsored Q&A, Miller discusses Publica’s plans for expansion in EMEA, as well as her wider thoughts on the CTV market, and the growth of audience extension in CTV. . Publica recently launched Publica Connect, which enables audience extension in CTV. CTV ad spend grew to $15.2

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Adtaxi

MARCH 22, 2022

Video is dynamic and entertaining, which makes it more compelling to watch and share with others. A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

Martech

MARCH 11, 2022

Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73 Source Data.ai ) User penetration is expected to hit 28.5% Statista) Mobile gamers play 10+ hours a week, on average. Tapjoy ).

Advertising 113

Advertising Pop-Up Banner Video Ads 113

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

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Advertising A/B Testing Conversion Rate Conversion 102

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

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Advertising Impressions CPM Cookies 79

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Aronson Ads

JUNE 1, 2022

Wallaroo Media also reports that TikTok had 62 million downloads in Q1 of 2020, giving it the best quarter by any app, ever. The ability to reach a massive audience is one of the most significant benefits of the app for advertisers. This level of customization lets a business tailor ad campaigns toward its goals.

Marketing 92

Marketing Audience Video Ads Media 92

Monetize More

APRIL 26, 2023

Whether you’re launching a new app or looking to optimize your current monetization strategy, these strategies can help you generate revenue and reach your target audience. With the increasing use of mobile devices, in-app advertising provides an opportunity for publishers to reach a large audience and generate revenue.

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Video Ads Pop-Up Banner Conversion Rate 52

Martech

FEBRUARY 11, 2022

Read next: How TikTok influenced one of the top performing video ads of 2021. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. Why we care.

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Video Ads Conversion MarTech Audience 118

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. How to reach audience with ad block.

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Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. The Results: The campaign reached 770,000 unique users and recorded a video completion rate of 88.7% million unique users The video completion rate was 1.5 The region raked up a 9.9%

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Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

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Viewability Impressions Video Ads MarTech 85

Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. Where Can You Find Post-Roll Ads?

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Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

SEPTEMBER 23, 2022

According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. A shrinking audience is not the only problem with linear TV advertising. In 2022, predictions say that this number will be even lower — 57%.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Supergut launched as Muniq in 2020, but rebranded early this year. ”

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Conversion Food Education Audience 66

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

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Banner Click Through Rate A/B Testing Fill rate 94

InMobi

FEBRUARY 16, 2021

As consumers spend more and more time on mobile devices (eMarketer predicts Americans to spend well over four hours a day using mobile in 2020 – 12% greater than the amount of time spent watching linear TV), marketers are left with a mobile marketing conundrum: in app vs mobile web advertising? Where Is Your Target Audience Found?

Advertising 52

Advertising Video Ads Audience Banner 52

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). There are 4 key things that buyers value in their video inventory.

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Viewability Video Ads Audience A/B Testing 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 84