InMobi

SEPTEMBER 17, 2019

It’s possible that viewability was a key driver behind banners accounting for less than half of all programmatic in-app ad spending in the first three months of this year. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences - and this will very likely increase in the coming months.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

AUGUST 15, 2019

In Q1 2019, only 45% of all mobile programmatic ad spending went to banners in the U.S. video click-through rates were 2x greater than native CTRs and over 10x greater than CTRs for banners on average. For example, between 2017 and 2019, the click-through rates of in-app native ads went up more than 18%.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 2, 2021

” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x Some of the top choices include the following: Banner ads: These common ad units, which frequently appear at the very top or bottom of the screen, are ubiquitous for a reason. above average. 23% of mobile gamers in the U.S.

Advertising 52

Advertising Click Through Rate Audience Agency 52

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . When taking the stage a decade ago, native advertising revolutionized the advertising industry.

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Programmatic advertising technology is used in a wide variety of online promotion channels, like mobile, display, video, social, and banner ads.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

Digiday

NOVEMBER 30, 2022

What publishers are doing, however, is using their traffic numbers, click-through rate data and number of conversions made from their affiliate links to decipher just how many transactions this year’s Black Friday through Cyber Monday period generated compared to years prior. Last year, the period spanning Nov.

Media 69

Media Click Through Rate Affiliates Retail 69

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. ” Reach is also one of several publishers using data to personalize newsletters with the hope of improving open rates, click-through rates and page visits.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69