InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In 2020 and 2021, one thing has been clear is the growth of mobile. and the U.K.,

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

MAY 6, 2019

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. We hope to see you next year at MAU 2020!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. For example, notification banners can be used to urge users to opt in and, when clicked, leads to app privacy settings, where the user can simply opt in with a single tap.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The cost is calculated by complex algorithms and ultimately influenced by the ad demand, time of day, ad type, user location, and hundreds of other variables.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Lemonads

OCTOBER 18, 2020

On iOS devices, users can see them on the lock screen, notification center, or as a top screen banner. In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. In-page push traffic ads emerged at the beginning of 2020. What is in-page push traffic?

Ad network 52

Ad network CPC Affiliates CPA 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The monthly fee in the US will rise almost 7 percent to reach $15.99, marking the first price hike since the launch of HBO Max in 2020.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Adtelligent

OCTOBER 6, 2021

billion in 2020. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. to reach $14.2 Display Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Basis

FEBRUARY 28, 2023

In other words, unlike most standard display and banner ads, it fits in naturally alongside the original content on its host website without disrupting the user’s browsing experience—sometimes to the extent that consumers don’t even register they’re engaging with an ad. Well, there is definitely change afoot.

Native Advertising 97

Native Advertising Advertising Demand Side Platform Video Ads 97

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101