Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Banner Pop-Up Mobile Ads 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? So did our prediction come true?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Adtelligent

JUNE 9, 2021

Header Bidding Platform increases programmatic yield. For example, a website places the banner on the home page and starting an auction with advertisers. According to the data gathered by Adtelligent, Header Bidding can provide an average up to 40% revenue boost from the programmatic web monetization.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

SEPTEMBER 14, 2021

In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. In 2021, around 60% of all placed ads were banner ads, with the remaining 40% being other formats like interstitial ads, native ads and video ads. Why do banner ads remain so popular?

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Header-bidding auction is an advanced programmatic deal where publishers propose their inventory to various demand partners at the same time before making calls to their ad servers. By arranging multiple sources bidding on the same ad slot simultaneously, publishers can achieve better yields.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52