Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

AdPushup

OCTOBER 11, 2023

Native advertising helps publishers reduce banner blindness and register a higher CTR. According to Statista, the native digital advertising budget is expected to reach $57.25 billion by the end of 2020. And the statistics reflect likewise.

Native Advertising 52

Native Advertising Banner Advertising 52

SODP

MAY 25, 2020

When taking the stage a decade ago, native advertising revolutionized the advertising industry. Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Native ads or branded content?

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. percentage points compared to the second half of 2020. Statista ) Mobile ads are eating up TV advertisement share.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Audio is another underutilized channel amongst political advertisers. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising 95

Advertising Education Audience Cookies 95