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What you need to know about mobile game advertising

Martech

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. Source: Statista ) Mobile game consumer spend reached $116 billion in 2021 – $16 billion more than in 2020. reached a record $10.73

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. There are also over 16% more online shoppers in 2023 compared to 2020. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups.

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How to Prepare Your Site for the New Google Page Experience Update

Single Grain

On May 28, 2020, Google announced the Page Experience Update , set to release in 2021. Google said it would switch to mobile-first indexing for all sites starting September 2020. How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020. * 30 Ways to Come Up with Great Ideas for Your Blog Posts. *

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Click here to download it for free right now! Content creation.

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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

TechCrunch Ads

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

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Unlocking Your App’s Full Screen Potential

InMobi

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020. revenue for every ad opportunity.