2020 Banner Rich Media 
InMobi
MAY 4, 2020
In Q1 2020, Shopping, News, Technology, Entertainment and Dating were the top spending verticals. News became the top spender Q4 2019 to Q1 2020. Shopping saw a 28% rise in spends in Q1, 2020. People watch video ads more often than they see smaller, less obtrusive formats like banners.
InMobi
SEPTEMBER 17, 2019
It’s possible that viewability was a key driver behind banners accounting for less than half of all programmatic in-app ad spending in the first three months of this year. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences - and this will very likely increase in the coming months.
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InMobi
APRIL 20, 2021
With the platform’s best-in-class platform capabilities and a wide portfolio of top-class global advertisers, the publisher has seen 2X growth in ad revenues in just six months, and 83% fill rates on banner ads and 90% on interstitial ads.
InMobi
JANUARY 10, 2019
And by 2020, that’s expected to jump up even higher. In comparison, the typical smartphone user will spend just 13 minutes using a mobile web browser in 2019, and a paltry 12 minutes in 2020. Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S.
InMobi
SEPTEMBER 7, 2016
Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020. In Q1 2019, the average CTR for a video ad in the U.S.
Lemonads
FEBRUARY 2, 2021
The formats available at Airpush include: Push notifications Video ads Overlay Rich media Landing page for mobile Abstract banners In-app banners Pros and Cons for Publishers and Advertisers Although it’s used by leading brands around the world, Airpush may not be a perfect fit for all publishers or advertisers.
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