InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. Time spent on mobile websites? 13 minutes a day, according to eMarketer. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

DECEMBER 3, 2021

2) The In-Game Opportunity As of spring 2020, gaming became one of the preferred activities when Covid 19 lockdowns started across the globe. billion global gamers expected to be in play by the end of 2020. advertising revenue kept increasing between 2020 and 2021 and remains in the top five grossing mobile games worldwide.

Viewability 52

Viewability Banner Audience Advertising 52

InMobi

AUGUST 2, 2021

While some ad options are only good at the top of the funnel (reach, scale, viewability, etc.) Some of the top choices include the following: Banner ads: These common ad units, which frequently appear at the very top or bottom of the screen, are ubiquitous for a reason. above average. 23% of mobile gamers in the U.S.

Advertising 52

Advertising Click Through Rate Audience Agency 52

SODP

JUNE 27, 2023

DSPs give advertisers access to a variety of ad formats, from seamlessly integrated banner ads to immersive videos. They upload their creative assets, such as customized display banners or video ads. This versatility means they can target audiences using the format that best aligns with their campaign goals.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. These ads are less intrusive than ad formats like pop-ups and banner ads. Are you one among them? Then you are in the right place. billion).

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. This follows from rates of 12 percent in 2016 and 15 percent in 2020.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Adtelligent

OCTOBER 6, 2021

billion in 2020. Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. Ads are usually displayed as recommendations on the streaming platforms such as Youtube or as a display banner in the video player. to reach $14.2 Display Ads. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020. But how will mobile in-app advertising change and evolve in 2020? This one-two standing will very likely remain in place in 2020. Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52