Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Fuel Lines

SEPTEMBER 19, 2018

” Coca-Cola’s Content 2020 advertising strategy. Increase awareness: My clients have found content marketing an essential element to developing their agency brand. It also allows them to maintain a brand awareness for their agency 24/7 without having to rely on disruption tactics of the past, such as cold calling.

Agency 256

Agency Marketing Brand Awareness Audience 256

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. 22 Brands with the Best Content Marketing Campaigns. * Building brand awareness. NOW UPDATED!

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

APRIL 3, 2020

In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serves Fortune 500 clients like Lyft and Amazon. Brand awareness and links are great, but do tools actually drive revenue?

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

AUGUST 30, 2019

Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! 50% of all online searches will be voice-based by 2020. 50% of all online searches will be voice-based by 2020. Voice search is going to be a big deal for SEO in 2020 and beyond, and everyone needs to start paying attention.

SEO 89

SEO Banner Real Estate Brand Awareness 89

InMobi

MARCH 31, 2021

InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Not only was InMobi named 2020 Tech Enabler of the Year, but the Snickers campaign we worked on was named Smarties 2020 Best in Show. Overall, InMobi won four golds, five silvers and four bronzes.

Machine Learning 52

Machine Learning Brand Awareness Conversion 52

Ad Rants

FEBRUARY 28, 2023

Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand. The rise of digital media, however, has led to blending between the two practices.

Marketing 201

Marketing SEO Food Public Relations 201

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Basis

OCTOBER 24, 2022

Maintain Brand Awareness with Personalized Messaging. There are several strong arguments in favor of investing in brand awareness during a recession. Back in 2008, during the Great Recession, brand messaging outperformed performance marketing 80% of the time. Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Digiday

JUNE 9, 2022

Instead, OOH advertising “becomes super critical” when you have something specific going on in a certain city or region.For Earth Day 2020 in April, Algorand did a billboard buyout to tout the company’s energy efficiency. Using OOH for more than brand awareness. It’s less about the megaphone and more about the dialogue.”.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

InMobi

JANUARY 6, 2020

In particular, individuals were asked about these specific brands: Reese’s, M&M's, Snickers, Kit Kat, Cadbury, Toblerone and Aero. Chocolate Brand Awareness and Brand Recall Snickers and Kit-Kat had the highest levels of awareness, closely followed by M&M's.

Marketing 52

Marketing Brand Awareness Manufacturing Entertainment 52

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. Is Instagram getting rid of likes in 2020 and beyond? How will removing likes on Instagram impact audience engagement and brand loyalty? However, change is afoot. Quite probably, yes.

Media 141

Media Marketing Brand Awareness Ad network 141

Martech Series

SEPTEMBER 22, 2022

She will oversee the company’s brand awareness, lead generation, and sales enablement initiatives while joining Contently’s executive team. “We However, budgets still trail where they were before 2020, and a majority of CMOs said they lack in-house talent. Contently , Inc., of total revenue.

Marketing 96

Marketing Brand Awareness MarTech 96

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Digiday

DECEMBER 8, 2022

.” The move by Penney’s is an attempt to capture a portion of online shoppers and keep up with global e-commerce trends, which have seen online sales steadily climb since the onset of the pandemic in 2020. More on how the brand hoped to turn it around in 2019 here. ). For a legacy brand like J.C.

Retail 94

Retail Brand Awareness Media Communications 94

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 86

Marketing Brand Awareness Media Communications 86

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. Dive Deeper : * How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO). * How to Determine a Marketing Budget for Your Brand in 2020. * Dive Deeper : * 44 Must-Have Marketing Tools for any Business in 2020. * 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech Series

DECEMBER 16, 2022

Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. He was previously VP of Strategic Commercial Innovation at Infobip.

Communications 92

Communications Marketing Brand Awareness MarTech 92

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Here's another great example from Ahrefs , which makes SEO mastery seem simple: Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content in 2020.

Audience 145

Audience Marketing ROI Brand Awareness 145

Digiday

JUNE 1, 2022

While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication. Over the last two years, brands have been focusing more of their earned media efforts on TikTok in hopes of going viral to boost brand awareness.

Communications 76

Communications Public Relations Brand Awareness Agency 76

Digiday

DECEMBER 7, 2022

million in 2020 and $12.5 Since 2016, Yeti’s domestic unaided brand awareness has increased from 6% to 10% in 2018 to 14% in 2020, according to Yeti’s Q3 results. Yeti wouldn’t disclose its overall ad budget or how much it spends on various platforms. In 2019, it spent $7.3 million, $10.3 million in 2021.

Marketing 76

Marketing Media Retail Brand Awareness 76

Martech

SEPTEMBER 7, 2022

Since March 2020, millions of people have either quit their jobs or been let go. The more you stick to your niche, the more brand awareness and trust you build in that space. Let’s look at some quick ways to improve your email deliverability, so you can convert more. Verify your email list regularly.

Brand Awareness 110

Brand Awareness Audience ROI Marketing 110

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. “In 2020, the focus was on Instagram Stories and creating in-the-moment content.

Media 72

Media Marketing Food Geo targeting 72

MNTN

JULY 8, 2022

households with a TV have at least one CTV device (up from 80% in 2020). Meaning, there is a huge opportunity for brands who haven’t advertised on TV before to do so. Similar to paid social media or banner ad campaigns, CTV can be an extremely effective channel to raise brand awareness and target potential customers.

Advertising 98

Advertising Audience Banner Brand Awareness 98

Digiday

JUNE 5, 2022

Last year, Silk spent just over $17 million on media, slightly down from the $18 million spent in 2020, according to Kantar. Already this year, the plant-based brand has spent more than $850,000 across Facebook and Instagram. million spent in 2020, according to Pathmatics. Last year, that figure was $4.7

Food 72

Food Brand Awareness Conversion Media 72

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

OCTOBER 3, 2022

However, Navarro said the top-line goal of the campaign is to improve brand awareness; he did not say how many have signed up as of late. Just 19 cities had e-bikes and 93 had e-scooter in 2020, which grew to 34 cities with e-bikes and 136 with e-scooters in 2021. of Transportation.

Brand Awareness 83

Brand Awareness Marketing Agency 83

Single Grain

JANUARY 15, 2020

Video Content: Videos are great for keeping your viewers engaged: Video marketers get 66% more qualified leads per year, achieve a 54% increase in brand awareness, and have gotten new customers from a video on social media. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. And, since these buyers often come from different departments, the need for a holistic purchasing experience becomes even more important.

Marketing 112

Marketing Audience Brand Awareness Conversion 112

Digiday

OCTOBER 31, 2022

Hard seltzer brand White Claw is using Instagram to run a contest aimed at Gen Z and millennial drinkers to promote the return of in-person socializing after work. The contest — called 134 Happy Hours — was named after the 134 weeks that have passed since March 30, 2020, when lockdown restrictions were widely implemented in the U.S.

Brand Awareness 76

Brand Awareness Agency Media Marketing 76

Digiday

JUNE 13, 2022

But from that first virtual event in the metaverse in December 2020 came a franchise that the publisher now sees as a permanent addition to its events business. From the inaugural ComplexLand (which took place in December 2020) to the 2.0 The third iteration of the metaverse event, called ComplexLand 3.0, generated overall.

Advertising 69

Advertising Brand Awareness Entertainment Audience 69

Martech Series

AUGUST 10, 2022

Identify and engage high-caliber talent pools with On-Demand Talent Campaigns while building brand awareness, relationships and interest in open positions. Robert Tsao has been CEO of Entelo since 2020. Robert Tsao appointed as Chief Executive Officer of SilkRoad Technology.

Marketing 88

Marketing Brand Awareness MarTech ROI 88

Digiday

JUNE 15, 2022

Last year, LTK spent $91,400 on media, a significant decrease from the nearly $280,000 spent in 2020, according to Kantar. In 2020, Pathmatics reports the company spent just $38,000 on Instagram alone. Those figures do not include social spend as Kantar does not track those numbers.

Brand Awareness 69

Brand Awareness Entertainment Media Audience 69