InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. The 2020 India Festive Season Guide found that 77% of Indian shoppers use mobile to research and explore products and 62% make purchases on mobile.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. you might see a decrease in conversion rate.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. Is Instagram getting rid of likes in 2020 and beyond? How will removing likes on Instagram impact audience engagement and brand loyalty? However, change is afoot. Quite probably, yes.

Media 141

Media Marketing Brand Awareness Ad network 141

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. In 2020, the ear piercing brand spent just $40,000 on Facebook and Instagram, per Pathmatics. . THE TIKTOK ADVANTAGE.

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Martech

JUNE 26, 2024

Creating brand awareness and pipeline: Goldcast.io was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Commercetools sales teams are now leveraging event content to enhance their conversations with prospects. Goldcast.io

Conversion 108

Conversion Brand Awareness eCommerce Marketing 108

Single Grain

JANUARY 29, 2020

Learn More: 8 SaaS Marketing Trends You Can’t Ignore in 2020. One UK-based SaaS company saw a 508% increase in conversions in 12 months after they implemented content marketing as part of their SEO strategy. Long-tail keywords will attract more relevant traffic, increasing the chances of conversion.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Martech

NOVEMBER 3, 2021

In 2020 alone, US businesses invested an estimated $79.3 Or are you meeting your revenue goals and looking to expand brand awareness? With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. What about e-commerce conversions?

SEO 115

SEO Conversion Rate ROI Conversion 115

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. Dive Deeper : * How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO). * How to Determine a Marketing Budget for Your Brand in 2020. * Dive Deeper : * 44 Must-Have Marketing Tools for any Business in 2020. * 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions. Remember, we’re at the top of the funnel!

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. To foster engagement, Influ2 made an adjustment to the image and sent it over with a message that related its brand message to the priorities of Autodesk.

Marketing 112

Marketing Audience Brand Awareness Conversion 112

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. More conversion options. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JANUARY 15, 2020

Video Content: Videos are great for keeping your viewers engaged: Video marketers get 66% more qualified leads per year, achieve a 54% increase in brand awareness, and have gotten new customers from a video on social media. Running contests on social media is an easy and fun way to increase engagement and brand awareness.

Media 132

Media Marketing SEO ROI 132

Single Grain

AUGUST 18, 2020

Dive Deeper: * Customer Acquisition Tactics for 2020 & Beyond (with FAQs). * The average conversion rate for SaaS is between 3-5%, while a strong conversion rate is anything above 8%. Once you determine all the friction points, make the effort to eliminate them to increase your conversion rate and lower your CAC.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

NewProgrammatic

APRIL 28, 2022

This way they are able to fully capitalize on audience preferences, have access to a purchase-driven user base and advertise in a brand-safe and respected environment. Intent-based targeting boosts conversions. On the other hand, building brand awareness becomes harder if users tend to focus on familiar names.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Digiday

JUNE 5, 2022

Last year, Silk spent just over $17 million on media, slightly down from the $18 million spent in 2020, according to Kantar. Already this year, the plant-based brand has spent more than $850,000 across Facebook and Instagram. million spent in 2020, according to Pathmatics. Last year, that figure was $4.7

Food 71

Food Brand Awareness Conversion Media 71

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Here's another great example from Ahrefs , which makes SEO mastery seem simple: Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content in 2020.

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. billion this year!

Media 106

Media Banner Brand Awareness Pop-Up 106

Martech

FEBRUARY 4, 2022

She noted that the report also found faster brand adoption of account-based marketing (ABM) strategies: “A lot of that was expedited by the pandemic: When the pandemic occurred in early 2020, a lot of us marketers saw one of our main tactics and channels evaporate overnight. By this, I mean life events.”.

Cookies 115

Cookies Brand Awareness Marketing ROI 115

Digiday

SEPTEMBER 22, 2022

During beta testing, Teads partnered with various brands across different categories and said it saw positive outcomes up and down the purchase funnel, including high attention to brand awareness and purchase intent. rise in awareness, 8% bump in purchase intent and around 80% tune-in conversion rate.

Conversion Rate 72

Conversion Rate Brand Awareness Ad Inventory Media 72

Digiday

NOVEMBER 30, 2022

The campaign’s integration in social media, and more recently Roblox, offers the platform a massive reach, thus boosting brand awareness and growing its user base. In 2020, the platform spent more than $63 million on ads. Kantar figures do not include social spend as Pathmatics figures do.).

Marketing 77

Marketing Brand Awareness Audience Conversion 77

Martech Series

DECEMBER 23, 2022

From 32% in 2020 to 14.4% in 2020 to 9.0% A charity drive must be initiated for brand awareness. Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website. We all understand that Christmas is a season of generosity.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Basis

OCTOBER 11, 2024

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. Programmatic continues to account for an increasing portion of total podcast ad spending—in 2020, it was 3.3%, but by 2026 it is projected to hit 10%. New research has found that podcast advertising delivers 4.9

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Digiday

JUNE 15, 2022

And through the multiyear partnership with the Celtics, Vistaprint’s own brand awareness has increased. “Twitter is where the conversation for basketball takes place,” said Engelberg. million in 2020, according to Kantar data. At the same time, the company has beefed up its organic content on Twitter.

Banner 69

Banner Brand Awareness Media Advertising 69

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

InMobi

JUNE 9, 2020

As a result, advertisers across verticals are pivoting brand awareness messaging to match consumer sentiments. Listen in to the 32-minute conversation today ! COVID-19 has led the world into a new normal and almost all sectors of the economy were disrupted as restrictions were imposed.

Food 52

Food Entertainment Brand Awareness Conversion 52

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? On Facebook, video ads between 16 and 20 seconds long have the best conversion rates , while one YouTube ad experiment found that a 15-second version of an ad was more likely to be recalled later on than a 30-second or 120-second version of that same ad.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Lemonads

JUNE 12, 2020

In this article, we will give you all the insights for your e-Commerce campaign to gain a profitable income through Facebook Ads in 2020! Advertising has risen as the most powerful and influential approach to multiply conversions and move your potential customers through sale funnels. Traffic , Conversions, or Brand awareness ?

Audience 52

Audience Brand Awareness CPC Conversion 52

InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. The region raked up a 9.9%

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Digiday

OCTOBER 31, 2022

Twitter has long since struggled with presenting itself as a brand-safe platform, especially at the height of the 2020 election and Covid-19 pandemic. How is On thinking about its marketing budget/ad spend as conversations around economic downturn heat up? On is in a fortunate position as a hyper-growth brand.

Advertising 69

Advertising Marketing eCommerce Brand Awareness 69

Digiday

JUNE 15, 2022

Advertisers focused on brand awareness campaigns are starting to shift their timelines a bit too. “We For Morning Brew, advertisers focusing on brand awareness want more data on their campaign performance. From 2020 to now, he’s even seen a slight increase in CPMs for his clients of approximately $5 each.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Customizable branded designs: You can customize your QR code to fit your brand.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

Ad Beat

JUNE 12, 2024

For instance, Amazon ran a Pride campaign for its Kindle brand that promoted leading LGBTQ+ authors like Paul Burston and Sophie Santos: In this way, Amazon gets to join in with the Pride conversation, without looking like it’s trying to be the “main character”.

Non-Profit 77

Non-Profit Audience Brand Awareness Video Ads 77

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average CPC is between $0.5 – $3,5. Instagram ads conversion rate – Image source.

CPC 52

CPC ROI CPM Conversion 52

Smart-Hub

DECEMBER 1, 2021

billion in 2020. Being specific with one’s demographics is key to getting relevant traffic and improving conversion rates. But if a brand could build up a set of ads in the correct succession, it could improve brand awareness and turn that familiarity into a sense of curiosity or liking.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

Advertising 64

Advertising Audience Cookies Brand Awareness 64