Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. The top SaaS marketing trends you should keep an eye on in 2020 are: Feature marketing will rise in popularity. alone in 2020 (up from $3.89

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

FEBRUARY 28, 2020

You can capture, analyze, manage and act on collected insights in a single place: Here are a few metrics you should track: The degree of brand awareness: To evaluate this, ask your target audience: “W hat brands come to mind when you think about CRMs [replace CRM with the product you offer]? ”. Get A Free Consultation.

Marketing 114

Marketing ROI Click Through Rate Pop-Up 114

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Sure, it sounds intimidating, but in 2020 you can’t afford to be getting content marketing wrong. 22 Brands with the Best Content Marketing Campaigns. * Building brand awareness. NOW UPDATED!

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Ad Rants

FEBRUARY 28, 2023

The rise of digital media, however, has led to blending between the two practices. Traditional PR is focused on creating a strong, powerful brand image primarily via print and television. PR teams work on brand awareness and recognition, ensuring consumers form a positive association with a brand.

Marketing 201

Marketing SEO Food Public Relations 201

Single Grain

AUGUST 30, 2019

Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! 50% of all online searches will be voice-based by 2020. 50% of all online searches will be voice-based by 2020. Voice search is going to be a big deal for SEO in 2020 and beyond, and everyone needs to start paying attention.

SEO 89

SEO Banner Real Estate Brand Awareness 89

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. What Is Social Media Marketing? There are 3.5

Media 66

Media Marketing Audience ROI 66

Basis

OCTOBER 24, 2022

Maintain Brand Awareness with Personalized Messaging. There are several strong arguments in favor of investing in brand awareness during a recession. Back in 2008, during the Great Recession, brand messaging outperformed performance marketing 80% of the time. Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. First, Horizon Media launched Green Thread , its B2B offering that uses data and insights from the Revenue Enablement Institute.

Media 73

Media Agency Ad Tech Brand Awareness 73

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. “In 2020, the focus was on Instagram Stories and creating in-the-moment content.

Media 73

Media Marketing Food Geo targeting 73

Digiday

DECEMBER 7, 2022

Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties. million in 2020 and $12.5 In 2019, it spent $7.3

Marketing 76

Marketing Media Retail Brand Awareness 76

Digiday

JUNE 9, 2022

Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI. Using OOH for more than brand awareness. Others have pulled back on paid media, including paid search. million, Crypto.com at $1 million and Etherlite at less than $500,000.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Digiday

DECEMBER 8, 2022

The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. Penney’s media spend.). More on how the brand hoped to turn it around in 2019 here. ). For a legacy brand like J.C. In fact, J.C.

Retail 94

Retail Brand Awareness Media Communications 94

Digiday

APRIL 12, 2023

” To do just that, Poppi is partnering with influencers on social media to create short-form videos that promote the launch of its new grape flavor this month. “We’re using social media through the funnel and being able to bring more people into the Poppy family.” Lemon Perfect will continue using OOH in 2023.

Marketing 87

Marketing Brand Awareness Media Communications 87

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. You might have heard of Inbound, Brand, Social Media, and Content Marketers. T-shaped marketers also outsource some work to other specialists – for example, design, PPC ads or social media management. You don’t have an endless budget.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

InMobi

JANUARY 6, 2020

In particular, individuals were asked about these specific brands: Reese’s, M&M's, Snickers, Kit Kat, Cadbury, Toblerone and Aero. Chocolate Brand Awareness and Brand Recall Snickers and Kit-Kat had the highest levels of awareness, closely followed by M&M's. What about ads on mobile apps?

Marketing 52

Marketing Brand Awareness Manufacturing Entertainment 52

Digiday

JUNE 7, 2022

Over the last year, the three-year-old, New York City-based brand has ramped up paid media spend and started partnerships with TikTok creators to drive business growth and boost brand awareness. Last year, Studs spent just $15,000 on paid media, according to Kantar. TikTok ad spend is expected to hit $5.96

Brand Awareness 68

Brand Awareness Food Retail Agency 68

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

JUNE 1, 2022

While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of 2020 has exacerbated issues in work timelines and communication. She did not disclose further details regarding the brand. “We honestly are the first to be chopped from the budget.”

Communications 76

Communications Public Relations Brand Awareness Agency 76

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

JUNE 5, 2022

He added that the platform will become a larger part of the brand’s media mix and ad spend as the Silk team sees its impact and effectiveness grow. Last year, Silk spent just over $17 million on media, slightly down from the $18 million spent in 2020, according to Kantar. million spent in 2020, according to Pathmatics.

Food 72

Food Brand Awareness Conversion Media 72

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. The Super Bowl commercial received 101.4 million views on YouTube.

Media 69

Media Agency Machine Learning Audience 69

Digiday

JUNE 13, 2022

But from that first virtual event in the metaverse in December 2020 came a franchise that the publisher now sees as a permanent addition to its events business. And it’s a potentially lucrative addition at that, given the fact that some media buyers are saying CPMs for metaverse events tend to exceed those of in-person events.

Advertising 69

Advertising Brand Awareness Entertainment Audience 69

Single Grain

JULY 7, 2020

However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. TikTok is a social media platform.

Marketing 122

Marketing Audience Media Impressions 122

MNTN

JULY 8, 2022

households with a TV have at least one CTV device (up from 80% in 2020). Meaning, there is a huge opportunity for brands who haven’t advertised on TV before to do so. Similar to paid social media or banner ad campaigns, CTV can be an extremely effective channel to raise brand awareness and target potential customers.

Advertising 98

Advertising Audience Banner Brand Awareness 98

Martech

FEBRUARY 25, 2022

In response to the 2020 pandemic, Methananda’s team enacted a B2B strategy with these buying groups in mind, driving brand awareness through a “digital everywhere” strategy. To foster greater interaction, Methananda’s team used social media to provide relevant content for these accounts. Source: Nirosha Methananda.

Marketing 112

Marketing Audience Brand Awareness Conversion 112

Digiday

OCTOBER 31, 2022

Hard seltzer brand White Claw is using Instagram to run a contest aimed at Gen Z and millennial drinkers to promote the return of in-person socializing after work. The contest — called 134 Happy Hours — was named after the 134 weeks that have passed since March 30, 2020, when lockdown restrictions were widely implemented in the U.S.

Brand Awareness 76

Brand Awareness Agency Media Marketing 76

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. In 2020, CTV was largely credited for the digital video sector’s resilience throughout COVID, according to IAB. Digiday has learned.

Conversion Rate 73

Conversion Rate Brand Awareness Ad Inventory Media 73

Digiday

JUNE 15, 2022

At present, upwards of 40% of LTK’s marketing budget is dedicated to video while the remainder of the company’s ad dollars are spent on digital and social media efforts. The brand also recently launched out-of-home efforts across various markets in the U.S., In 2020, Pathmatics reports the company spent just $38,000 on Instagram alone.

Brand Awareness 69

Brand Awareness Entertainment Media Audience 69

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Basis

OCTOBER 11, 2024

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. Podcasting Has Reached Mainstream Status Over the last couple of years, few stories in digital media have been more compelling than the rise of the podcast. New research has found that podcast advertising delivers 4.9

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Digiday

MARCH 29, 2023

This week’s Media Briefing uncovers some top takeaways from the Digiday Publishing Summit, which took place in Vail, Colorado earlier this week. I think brands need to have a human element to it.” “The The biggest issue with AI is the lack of media literacy we have right now.” million in 2020.

Media 73

Media SEO Agency Affiliates 73

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. 80% of businesses want chatbots by 2020.

Marketing 111

Marketing SEO Machine Learning Banner 111