Basis

FEBRUARY 28, 2023

Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. For example, B2B brands looking to tell a story around a campaign to drive leads can create a click-to-watch video ad with an embedded CTA.

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. The goal of Uproad is to increase brand awareness to make its app more appealing to traffic toll payers, and to get those people to use its app to pay the toll.

Education 68

Education Brand Awareness Healthcare Audience 68

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. Here are some leading brands in APAC that have quintessentially leveraged mobile to drive the desired impact and record results. The region raked up a 9.9%

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Single Grain

JULY 7, 2020

Dive Deeper : * 7 Social Media Marketing Trends You Can’t Ignore in 2020. * TikTok Marketing for Brands. In fact, during the couple of months I’ve been using the app, I haven't stumbled across any ads. Branded effects can give users the opportunity to utilize effects that can interact with the environment.

Marketing 122

Marketing Audience Media Impressions 122

Ad Beat

JUNE 12, 2024

Importantly, however far down the page you scroll, you always see the Start your free trial CTA button in the top-right corner: Pluto TV: Get your Pride messaging (and branding) in early Running skippable video ads on YouTube as part of your Pride campaign?

Non-Profit 77

Non-Profit Audience Brand Awareness Video Ads 77

Lemonads

JUNE 12, 2020

Do you already have an e-Commerce campaign on Facebook Ads , but you want it to become more profitable with excellent ads? In this article, we will give you all the insights for your e-Commerce campaign to gain a profitable income through Facebook Ads in 2020! Why through Facebook Ads?

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Anheuser-Busch (@AnheuserBusch) March 22, 2020. In the fourth quarter (as of January 31 2020), Slack’s revenue rose to $181.9 Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales.

Marketing 141

Marketing Audience Media ROI 141

Digiday

MAY 1, 2023

Ad spend in the U.S. households have at least one CTV device being used every month — up from 80% in 2020, per the pending IAB report. Ads on Shorts will soon be available to all marketers on the platforms, YouTube announced during its presentation, but did not share when that feature will go live. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Karola Karlson

JANUARY 5, 2021

Ad level: Are there static ads in all correct sizes? Do your Facebook ads look overall attractive? Do your video ads follow all of the best practices? Is your ads’ post-click experience converting? One of the questions – Do the ads look attractive? – Do your video ads follow all of the best practices?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

SpotX

MAY 24, 2021

APAC consumers are receptive to ad-supported viewing, and the majority of viewers report one to five minutes of ads per hour of content acceptable. 4: OTT only works for top-of-funnel branding. Across APAC, 30 to 40% of video viewers made a purchase (in-store, online, or by redeeming a voucher/promotion) after seeing an OTT ad.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

NewProgrammatic

MARCH 29, 2022

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

AUGUST 27, 2020

It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. ( from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. The market didn't meet its 2020 projection, but it still greatly expanded. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

InMobi

SEPTEMBER 2, 2020

For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

JUNE 30, 2022

Hubgen, founded in 2020, is a digital marketing agency based in the U.K. Hubgen helps global brands of all sizes generate leads. In 2020, the agency worked with a £1.5 billion healthcare brand and took their lead generation activity to the next level, resulting in a 350% return on investment. Top Clients: Bmbmedia.

Agency 52

Agency Advertising Retargeting Conversion 52

Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Martech Series

DECEMBER 22, 2022

There are more than 360 million active users monthly as per a report from January 2020 and the platform generates 3 million photos and videos every day. You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. So, Snapchat has grown immensely in a very short period of time.

Audience 86

Audience ROI Advertising Media 86

Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

Audience 69

Audience Agency Advertising Ad Exchange 69

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. Depending on your Facebook ad goals , you’ll be paying a different amount for clicks and other types of conversions.

CPC 52

CPC CPM Click Through Rate Audience 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. An advertiser is a brand or company (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? There are over 1.56

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Personalized Video.

Audience 145

Audience Marketing ROI Brand Awareness 145

Lemonads

DECEMBER 24, 2020

How to set up and launch beautiful, elegant, and profitable TikTok Ads How Much do TikTok Ads Cost? Launch your first campaign with TikTok Ads Peek the Top 3 TikTok video ads ideas TikTok Ads Final Thoughts What Is TikTok Today? Brand awareness? Who uses TikTok? Let’s check here below!

Brand Awareness 52

Brand Awareness Audience Education Impressions 52

Brid.tv

SEPTEMBER 23, 2022

This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. Poor Targeting Options.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Karola Karlson

JULY 19, 2021

But also, the 3D typography and custom illustrations make the ad look much nicer than a photoshopped burger picture would. Colors, illustrations, bold typography… What a 2021-trendy ad. 2020 update! To keep this article from becoming too heavy to load, we added 18 new Facebook ad examples from 2020 to another page.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52