InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! The average completion rates of both horizontal and vertical video ads. For advertisers, conveying their message through video has long been the most preferable option.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech

MAY 8, 2024

Dischler was quoted discussing the impact of increasing prices from 5% to 15% in two slides: Other slides from the deck the DOJ used to make its case: Google Search ad CPCs more than doubled between 2013 and 2020. Advertiser harm Google has the power to raise prices when it desires to do so, according to the DOJ. More ad revenue for Google.

Search Advertising 112

Search Advertising Advertising Click Through Rate Machine Learning 112

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

JUNE 2, 2023

Clicks up too, but not as much. Click-through rate down. But paradoxically, the median click-through rate has been going down over the past six months. They’re still searching, they’re just clicking less.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? The simple answer is “no.”

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Single Grain

SEPTEMBER 15, 2020

This post was updated September 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

SEPTEMBER 29, 2020

But that doesn’t make his famous quote from 1962 about its importance any less relevant: If Ogilvy had had access to the tools that monitor user interaction, generating bounce and click-through rate metrics along the way, he’d have been an even bigger advocate for it. 2) Birchbury “Bramfords” Shoes. 1) Zoma Mattresses.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Digiday

SEPTEMBER 28, 2022

Publishers like The Telegraph and Reach plc are personalizing newsletters to improve open rates, click-through rates and page visits. In The Telegraph’s case, it’s also a key part of the company’s subscription strategy. The Telegraph has a goal to hit 1 million subscribers by 2023.

Click Through Rate 77

Click Through Rate Machine Learning Food Conversion 77

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! According to Backlinko’s Google RankBrain: The Definitive Guide , Google looks at four main user experience signals: Organic Click-through Rate : The number of users who click on a given search result. 7 Social Media Marketing Trends You Can’t Ignore in 2020.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

APRIL 8, 2020

If you want to increase the click-through rate and sales from your video ads for your e-commerce store, instead of just relying on that one call to action link, take advantage of shoppable posts. Dive Deeper: * The Power of Social Shopping on Instagram (and How to Sell More in 2020). * 5 – Team Up with Influencers.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. Mobile videos offer a 179% higher Click Through Rate (CTR) when compared to other ad formats. million unique users The video completion rate was 1.5

Click Through Rate 52

Click Through Rate Video Ads Conversion Rate Brand Awareness 52

Single Grain

AUGUST 28, 2023

Work With Us The Evolution of Engagement Rates Remember the good ol’ days when Facebook posts boasted a click-through rate of 10%? Back then, a 15% engagement rate was considered the gold standard, and we reveled in the organic engagement that came our way. We’ll talk about all of it here.

Click Through Rate 52

Click Through Rate Marketing Audience Media 52

Martech Series

FEBRUARY 2, 2023

Email engagement metrics include email forwarding, bounce rates, click-through rates, and open rates. billion in 2020 to USD 10.3 Following are each channel’s inclusions: Interactions between websites and mobile apps: visits, app stickiness, most popular pages, user flow, traffic sources, etc.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. In these situations, a static advertisement just isn’t going to cut through the clutter. In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. Dive Deeper: * 10 Effective SEO Techniques to Drive Organic Traffic in 2020. It syncs up with Google Search Console and helps you do things that GSC cannot do from an SEO perspective, such as improving the click-through rate of a page.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Single Grain

JANUARY 15, 2020

No matter which CTA you use, just use one per page and make sure that it aligns with the page's copy and intent in order to increase the click-through rate. Using video in your emails can increase your click-through rate by 200-300%. Rewrite your title to signify freshness, like “updated for 2020”.

Media 132

Media Marketing SEO ROI 132

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Ad Monsters

NOVEMBER 16, 2022

Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . For example, he watched Safari rates on Salon.com drop in 2020, and advertisers blocked anything COVID-related. As did ads.txt and Sellers.json.

Cookies 97

Cookies Viewability Click Through Rate Food 97

InMobi

JANUARY 30, 2022

Campaign #1: Kia Sonet Revs Up with Interactive Voice Ads When the 2020 edition of the Kia Sonet was launched, Kia India aimed to capture the mindshare of connected consumers by introducing them to the Sonet's AI Voice Command feature – Hello, Kia. higher click-through-rate as compared to the average on the platform.

CPL 52

CPL Click Through Rate Brand Awareness Advertising 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. While Japan still leads in manga adoption, North America is expected to expand the most, with a CAGR of 22.6%. In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

AUGUST 15, 2019

video click-through rates were 2x greater than native CTRs and over 10x greater than CTRs for banners on average. For example, between 2017 and 2019, the click-through rates of in-app native ads went up more than 18%. Between 2017 and 2018, programmatic ad spending in China rose 102%. In Q1 2019, U.S.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

Ad Wisey

MAY 13, 2022

Finally, according to Wordstream research, the average click-through rate (CTR) for Bing Ads is 1.25 %, whereas Google Ads has a CTR of only 0.86 % Integration with Google Ads. According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020. Easy-to-get traffic. Why Snapchat Ads?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

InMobi

FEBRUARY 21, 2022

The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020. Today women constitute over 43% of smartphone gamers, with 49% of them having begun playing mobile games during the pandemic.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Lemonads

SEPTEMBER 5, 2021

In addition to ranking high in the app store search results, app store optimization also focuses on click-through rate (CTR). Your goal as a marketer is to convince people to click into your app store listing when they find it. This is also known as Conversion Rate Optimization (CRO). Why is ASO important?

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Marketing 52

Digiday

JUNE 15, 2022

Oshinsky said his clients haven’t reported a drop off or significant changes in their newsletter advertising businesses yet, but is hopeful that the impending recession will behave similarly to the one in summer 2020 in regards to how little impact it had on email CPMs.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

AUGUST 18, 2020

Dive Deeper: * Customer Acquisition Tactics for 2020 & Beyond (with FAQs). * They address queries on Twitter within hours, which shows how great their customer service is, which, in turn, can entice prospects into converting: Dive Deeper: * 10 Effective SEO Techniques to Drive Organic Traffic in 2020. How Do You Calculate Your CAC?

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

MARCH 13, 2020

.)… As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results. SEO Keyword Research Made Easy in 2020. 4) Create a Link-Building Strategy.

SEO 124

SEO Shipping Audience Click Through Rate 124

Single Grain

AUGUST 25, 2020

You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc., The Ultimate Guide to Creating a High-Converting Landing Page in 2020. Tool #8: Rebrandly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

illumin

NOVEMBER 24, 2023

According to these recent statistics, Outstream ads have a higher click-through rate (CTR) and longer engagement rate compared to other in-stream video advertising. Additionally, a mid-2020 report shows that advertisers are now paying up to $45 per thousand impressions on Outstream ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

InMobi

SEPTEMBER 7, 2016

Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

Video Ads 52

Video Ads Advertising Banner Real Estate 52

InMobi

SEPTEMBER 17, 2019

The higher than average viewability rate of video ads is one reason why their average click-through rate (CTR) was two times better than native ads and 10x better than banners in the first quarter of 2019. Around 10% of video ads are six seconds or less, although that will significantly grow in 2020.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

SEPTEMBER 15, 2021

This is a guest post brought to you by InMobi in collaboration with MoEngage In 2020, over 40 million people in six countries across Southeast Asia - Indonesia, Singapore, Malaysia, the Philippines, Thailand, and Vietnam, came online for the first time.

Conversion Rate 52

Conversion Rate Communications Click Through Rate Entertainment 52