Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads.

Media 132

Media Marketing SEO ROI 132

Single Grain

APRIL 8, 2020

If you want to increase the click-through rate and sales from your video ads for your e-commerce store, instead of just relying on that one call to action link, take advantage of shoppable posts. Dive Deeper: * The Power of Social Shopping on Instagram (and How to Sell More in 2020). * 5 – Team Up with Influencers.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Click-Through-Rate (CTR). Algorithm (Updates).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

AUGUST 25, 2020

480% more clicks. As a result, your ROI will be higher. You will be able to see which ads got you the highest CTR (click-through rate), ROAS (return on ad spend), and purchases: You can filter the data based on location, gender, placement, device, KPI, etc., 270% more leads. Tool #8: Rebrandly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Click-Through Rate. Advanced Tips and Tricks to Skyrocket Your ROI.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Replace broken links.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Seasoned marketers are always on the lookout for email marketing automation software to improve their ROI. That’s exactly what machine learning does. Intelligently pre-populate the curated post.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. Dive Deeper: * 10 Effective SEO Techniques to Drive Organic Traffic in 2020. It syncs up with Google Search Console and helps you do things that GSC cannot do from an SEO perspective, such as improving the click-through rate of a page.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Ad Wisey

MAY 13, 2022

Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. Finally, according to Wordstream research, the average click-through rate (CTR) for Bing Ads is 1.25 %, whereas Google Ads has a CTR of only 0.86 % Integration with Google Ads. Why HubSpot? Advanced reports.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

NOVEMBER 20, 2020

Since the performance of every piece of content you produce is measured, you can generate the highest ROI from your content marketing campaigns. Google Analytics for Content Marketing: How to Track and Improve Your ROI. The Best Way to Track Your Keyword Rankings in 2020. * Content Optimization Goals.

SEO 145

SEO Conversion ROI Marketing 145

Single Grain

MARCH 13, 2020

.)… As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results. SEO Keyword Research Made Easy in 2020. 4) Create a Link-Building Strategy.

SEO 124

SEO Shipping Audience Click Through Rate 124

Digiday

JUNE 15, 2022

Publishers] are sharing their CPAs [cost-per-action rates] and ROIs [return-on-investment] a little more. From 2020 to now, he’s even seen a slight increase in CPMs for his clients of approximately $5 each. “We haven’t yet seen a slowdown,” said Pierre Lipton, COO and co-founder of 1440.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

AUGUST 18, 2020

Dive Deeper: * Customer Acquisition Tactics for 2020 & Beyond (with FAQs). * Once you determine all the friction points, make the effort to eliminate them to increase your conversion rate and lower your CAC. The ROI of paid advertising is linear. Social Media Marketing for Business Owners: How to Get Started in 2020. *

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

MAY 5, 2020

Dive Deeper : * 9 Effective SEO Techniques to Drive Organic Traffic in 2020. * 9 SEO Trends You Can’t Ignore in 2020. Everything works in collaboration to deliver the best ROI. Dive Deeper : * SEO Keyword Research Made Easy in 2020. * 30% of all browsing sessions will include a voice search by 2020. 2) Automation.

SEO 98

SEO Conversion Education Audience 98

Single Grain

OCTOBER 1, 2020

This post was updated October 2020. At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. We’re going to take you step by step through the blog post audit process that we use to maximize success on our own content. 2) The Introduction.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

JULY 25, 2023

Source ) Facebook’s leading ROI and investment: Facebook not only dominates as the most used social media platform among marketers but also offers the highest return on investment (ROI). Although this figure has declined from 36% in 2020, it still surpasses other social media platforms by a significant margin.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Here’s an example of how a Facebook campaign’s click-through rates and CPC changes, depending on the time of day. Chai lovers are more likely to click on this ad.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. will be programmatic by 2020. And why wouldn’t they be? Get A Free Consultation.

Marketing 145

Marketing SEO Conversion Audience 145

Digiday

APRIL 26, 2023

For example, Tubi’s Advanced Frequency Management tool, which the company launched in 2020 , reduces ad repetition by scanning frames to algorithmically identify logos and text. To do that, brands and agencies consider a range of metrics, everything from watch time to impressions to click-through rates.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Single Grain

NOVEMBER 20, 2020

Dive Deeper : * SEO Keyword Research Made Easy in 2020. * This tool was named the #1 rated solution in G2 Crowd's Fall 2020 Enterprise Content Creation Grid and the numbers are wild: Top Features: Contently offers a color-coded calendar where you can manage all your content production activities. Business: $20 per month.

SEO 52

SEO Agency A/B Testing Media 52

Karola Karlson

JANUARY 5, 2021

Using these two additional audience types helps to reach more relevant audiences and drive up your Return on Ad Spend (ROI). Remarketing audiences help to get higher ROI. The problem might also hide in the post-click experience ( your website or App Store listing). Do your video ads follow all of the best practices?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

JUNE 26, 2020

Click here to learn more or just get started. This post on effective SEO techniques has been refreshed for 2020. In this post, we’ve broken down the best SEO techniques for 2020 to help you retain and increase your organic search presence — covering both basic and advanced SEO techniques. Optimize for Voice Search.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

OCTOBER 20, 2020

The report from Wyzowl revealed that interactive video is on the rise, with 21% of video marketers planning to include interactive video in their 2020 video marketing strategy, compared to 20% in 2018. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). Access to a large pool of publishers means advertisers can get a better ROI. Was it the creative? Where it ran? When it ran?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The challenges of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120