InMobi

OCTOBER 7, 2021

This article first appeared on The Drum Southeast Asia (SEA) saw a surge in Internet users during 2020, a year with most of the world in lockdown. Especially, mobile videos have witnessed 65% growth in ad spends across SEA in the last year thereby providing a highly engaging ad experience. The region raked up a 9.9%

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Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

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InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Here are three ways video will impact and disrupt retail media: 1) Videos Increase Engagement On a retailer’s e-commerce site consumers are flooded with product options.

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illumin

NOVEMBER 24, 2023

Silent ads are making a splash A greater number of website users are opting to scroll in silence. Since video ads can autoplay loudly, many marketers are finding ways to engage audiences without disturbing their quiet time (or background music). One platform that services this need is Outstream.

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InMobi

JANUARY 21, 2022

digital grocery sales grew almost 64% year over year in 2020, according to eMarketer. 3) Shopping Decisions Are Made Through Multiple Touchpoints The modern shopper is discovering new products and making purchase decisions on a multitude of platforms.

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InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

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InMobi

FEBRUARY 21, 2022

The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

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Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

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Banner Click Through Rate A/B Testing Fill rate 94

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Figures from IAS around mobile video advertising correspond to numbers highlighted in InMobi’s 2019 Mobile Programmatic Advertising Trends report. In the U.S.,

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Viewability Mobile Ads Banner Click Through Rate 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

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InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

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Advertising Video Ads Mobile Ads Viewability 52

SpotX

MAY 24, 2021

Interactive OTT ads were also found to drive greater post-ad action as compared to standard video. Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more.

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Viewability Click Through Rate Impressions Brand Awareness 52

Ad Wisey

MAY 13, 2022

Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Why Snapchat Ads? According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020.

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InMobi

AUGUST 2, 2021

” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x 37% have bought something as a result of an in-game ad. Because gamers get something in exchange for watching the rewarded ad, they are generally well received by end users. above average.

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Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Message Ads. Sponsored Content ads come in three different formats: Single ad. Carousel ad. Click-Through Rate.

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CPL Retargeting ROI Click Through Rate 98

Martech

OCTOBER 19, 2022

Next year programmatic digital display will make up 91% of all US digital display ad spend ( InsiderIntelligence ). In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). US connected TV programmatic display ad spend will reach a record $8.88 3: Essential metrics.

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Advertising Marketing Ad Exchange Retail 121

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. On the other hand, promoting B2B or SaaS Facebook ads outside of office hours is likely to make those ads’ CPC higher.

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Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

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Video Ads Brand Awareness Audience Click Through Rate 52

Karola Karlson

JANUARY 5, 2021

Ad level: Are there static ads in all correct sizes? Do your Facebook ads look overall attractive? Do your video ads follow all of the best practices? Is your ads’ post-click experience converting? One of the questions – Do the ads look attractive? – No video ads? – GIF source.

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Video Ads Audience Conversion Brand Awareness 52

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

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Single Grain

OCTOBER 1, 2020

This post was updated October 2020. Learn More: How to Write Hero Headlines to Skyrocket Click-Through Rates. The job of the headline is to get people to click on your post – but you’re not in the clear just because you got the click. Get More Traffic for Your Blog (meh). 2) The Introduction.

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Digiday

APRIL 26, 2023

When it comes to frequency capping — one of the two most important ad options — the issue advertisers generally run into is that individual viewers are exposed to the same ad too many times in a given week. Typically, advertisers try to limit a video ad being shown to the same person to two to three exposures per week.

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