InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Single Grain

NOVEMBER 17, 2020

But if you’re struggling to pull the highest value data points out from the noise, I recommend keeping an eye on three specific metrics to start: Click-through rate. Click-Through Rate. That last one is actually a brand new field option, as of early 2020. Cost per lead. LinkedIn Profile URL.

CPL 98

CPL Retargeting ROI Click Through Rate 98

InMobi

AUGUST 2, 2021

” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x ” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x While some ad options are only good at the top of the funnel (reach, scale, viewability, etc.)

Advertising 52

Advertising Click Through Rate Audience Agency 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). By the end of 2020, preferred deals contributed 25% of their business revenue. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

DECEMBER 13, 2019

Does it all fall off a cliff in 2020? There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020.

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120