Ad Monsters
APRIL 13, 2023
The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. In February, the FTC reported that U.S.
Single Grain
SEPTEMBER 8, 2020
For example, if you have a Guide to Search Engine Optimization for 2020, but it contains dated tactics such as keyword stuffing, not only would it be irrelevant in 2020, but that once-useful information is now actually harmful to the reader. . Don't resort to clickbait or your bounce rate will be through the roof!
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Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. In Q1 2020, MFA inventory was 10% of the bidstream.
Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. billion as of July 2020. And 2020 has reaffirmed the role moving pictures can play for any brand looking to advertise on social media! Indeed, users now total 3.96 Conclusion.
Adtaxi
JUNE 1, 2022
The number of emails delivered per day is estimated to be near 320 billion (up from 306 billion in 2020), and spam filters are working overtime to bring only the most relevant email messages to your customers’ attention.
Ad Monsters
JANUARY 8, 2024
For further MFA scrutiny and cleanup, I implore the industry to start looking at the difference between buying traffic to sponsored/branded content, for example, versus misleading clickbait MFA. ” — Justin Wohl “There will certainly be more discourse, and more people (not me) complaining that Made For Advertising is a misnomer.
Monetize More
JUNE 7, 2022
Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020.
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