Ad Monsters
APRIL 13, 2023
The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. In February, the FTC reported that U.S.
Single Grain
SEPTEMBER 8, 2020
For example, if you have a Guide to Search Engine Optimization for 2020, but it contains dated tactics such as keyword stuffing, not only would it be irrelevant in 2020, but that once-useful information is now actually harmful to the reader. . Don't resort to clickbait or your bounce rate will be through the roof!
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Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. In Q1 2020, MFA inventory was 10% of the bidstream.
Adtaxi
JUNE 1, 2022
The number of emails delivered per day is estimated to be near 320 billion (up from 306 billion in 2020), and spam filters are working overtime to bring only the most relevant email messages to your customers’ attention.
Monetize More
JUNE 7, 2022
Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020.
Monetize More
JULY 18, 2022
Embora alguns editores devam esperar algumas oscilações no status quo das operações, como em todas as grandes mudanças da indústria, estas previsões de Apocalipse do Cookie são, na melhor das hipóteses, profecias do culto do dia do juízo final, e clickbait, na pior das hipóteses. A receita nessas plataformas não chegou a zero.
VideoWeek
FEBRUARY 1, 2023
A 2020 study surveyed 2,419 ads in the programmatic display ecosystem, and found 44.6 . “Even where consumers do suspect certain tracking methods are technically possible, such as third parties recording web browsing history, research has long indicated their expectations are often below real usage,” adds the report.
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