Ad Monsters

APRIL 13, 2023

The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. Can you explain why that is?

Clickbait 98

Clickbait A/B Testing Impressions CPM 98

Single Grain

SEPTEMBER 8, 2020

For example, if you have a Guide to Search Engine Optimization for 2020, but it contains dated tactics such as keyword stuffing, not only would it be irrelevant in 2020, but that once-useful information is now actually harmful to the reader. . Don't resort to clickbait or your bounce rate will be through the roof!

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Digiday

JULY 24, 2022

A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. The real surprise is that there seems to be a growing resignation that these clickbait sites are going to siphon even more money away from respected publishers. In Q1 2020, MFA inventory was 10% of the bidstream.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Monetize More

JUNE 7, 2022

Although some publishers should expect some hiccups in the status quo of operations as with every major industry change, these sky-is-falling cookiepocalypse predictions are doomsday cult prophecies at best, and clickbait at worst. For starters, cookiepocalypse already arrived in 2020.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. The wackier, the better.

Education 140

Education Pop-Up Entertainment Audience 140

VideoWeek

JULY 22, 2022

Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity. AdPlayer.Pro Surpasses 52 Million Daily Served Impressions. MediaCom UK Launches New Data Practice.

Clickbait 52

Clickbait Agency Ad Exchange Media 52