Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example? A More Sophisticated Approach.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example? A More Sophisticated Approach.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Martech Series

SEPTEMBER 12, 2022

In Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs , the research firm states that “collecting data from multiple sources and touchpoints into a single individual identity is essential to driving triggered messages that resonate with audiences. Any data unification decreases the likelihood of turning customers off.

Marketing 94

Marketing Communications Retail Pop-Up 94

Single Grain

JUNE 13, 2023

percentage points compared to the second half of 2020. Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

MARCH 30, 2022

If your testing results are statistically significant, it means that the differences between testing groups (the control group, which was unchanged, and the group that received a variable, such as a different call to action or subject line) didn’t happen because of chance, error or uncounted events. Are you ready?

Conversion 104

Conversion A/B Testing Control Group Marketing 104

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. Related Content: 5 Facebook Ads Trends You Can’t Ignore in 2020. Related Content: 9 Podcast Trends You Can’t Ignore in 2020. 11) Hershey’s Launches a Holiday-Focused Minisite.

Education 140

Education Pop-Up Entertainment Audience 140